School: Indiana University

Department: Marketing

Course: Consultative Selling

Professor: Dick canada

Term: Spring 2015

Tags:

Cost: 50

Name: M330 SPIN Exam Study Guide

Description: This study guide is an overview of key concepts in the SPIN book as well as the first 4 weeks of lecture. All exam topics (4 stages of the sales call, SPIN, Implied/Explicit needs, Feature/Advantage/Benefit statements, etc.) are covered.

Uploaded: 02/11/2015