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International Test Study Guide

by: Kyle Maynard

International Test Study Guide CSR 332

Marketplace > Purdue University > Earth Sciences > CSR 332 > International Test Study Guide
Kyle Maynard
GPA 3.0
Cross-Cultural Marketing and International Retailing
Dr. Thelma Snuggs

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About this Document

study guide and review topics for the international test!
Cross-Cultural Marketing and International Retailing
Dr. Thelma Snuggs
Study Guide
50 ?




Popular in Cross-Cultural Marketing and International Retailing

Popular in Earth Sciences

This 3 page Study Guide was uploaded by Kyle Maynard on Thursday February 19, 2015. The Study Guide belongs to CSR 332 at Purdue University taught by Dr. Thelma Snuggs in Spring2015. Since its upload, it has received 135 views. For similar materials see Cross-Cultural Marketing and International Retailing in Earth Sciences at Purdue University.


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Date Created: 02/19/15
CSR 332 Notes October 7 Review for International Test Style of the test gt Multiple Choice Questions gt TrueFalse Questions gt Business References Questions we have to say what source you can use to access information she gives us gt Questions over Tables gt Questions over Guidelines for Assignments gt 110 questions should be able to nish in 30 minutes Questions will be coming from gt Marketing Review 0 quotMarketing principles and concepts do not change but marketing strategies doquot 0 Marketers cannot serve every consumer o Salient Attributes attributes most related to product purchase 0 consumers with the highest probability of buying your product students would not be a good prime prospects for a Rolls Royce dealership o 3 main players are the They don t operate in a vacuum O 0 Market Segmentation dividing market into segments substantial identi able accessibility o market must be large enough to warrant us to market to us 0 Size Fallacy We must to look at but because of the heavy half principle O 0 Introduction Growth Maturity Decline gt The bottom of the foot is dirty o Interpersonal expectations for transacting business are not the same across the world 0 Relationships between bosses and subordinates are not the same across cultures 0 European workers are less aggressive than American workers 0 Doing business in America is a more formal process than doing business in many other countries of the world 0 Business success depends on learning and adjusting to local and cultural business practices 0 CSR 332 Notes October 7 gt O O OO O O It takes a homogenous group to preserve cultural values True What is the number 1 condiment in the US today Salsa Advertising worldwide sells Ideas Policies Attitudes Products All the above Market research is of relatively little importance for international marketing False The concept of time is universal False People in the US tend to stand closer when talking than those in Arab countries False All the characteristics of a person are a product of their culture and environment True All businesses have similar functions but how these are performed is culturally based True Tried and proven methods of marketing need never be changed because they can work in any country False McDonald s has been successful in other cultures by adapting their menus Successful international marketing requires detailed knowledge of cultural trades and habits in consumers in a speci c marketplaces Nonverbal communication is very in the marketplace Tried and proven methods of marketing should be adapted to different countries and their speci c culturesvaluespractices Language barriers often create miscommunications The classical American is countries it is very offensive and vulgar In some gt Matching Section 0 O CSR 332 Notes October 7 o quotWhat source to nd Number of Cuban Americans with college educationquot US Census source 0 A major source marketers can use to obtain quotCritical country speci c intelligence and data is wwwciagov o The provides two types of demographic data on LatinosHispanic Americans and places it into two different tables Please describe info found in each table First table shows demographic data of racial background LatinoHispanic Americans The second table shows individual ethnicities Cuban Bohemian etc o What type of info can be found from the Multicultural Economy Buying Power 0 Racial and Ethnic Diversity shows spending habits of different racial and ethnic groups ex food alcoholic beverages etc gt o FALSE CoverTitle Page should be numbered starting with the number quot1 0 Reference citations for secondary sources should include homepage name url and date retrieved


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