Exam 1 Study Guide
Exam 1 Study Guide CTD 231
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This 4 page Study Guide was uploaded by Brittany Hope on Sunday February 22, 2015. The Study Guide belongs to CTD 231 at University of Alabama - Tuscaloosa taught by Silke Suhr in Spring2015. Since its upload, it has received 530 views. For similar materials see Sewn Product Analysis in Art at University of Alabama - Tuscaloosa.
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Date Created: 02/22/15
CTD 231 Exam 1 Study Guide Spring 2015 Exactly what professor told us will be on the test First 20 questions True or False 1 The trend of marketing is to break down markets into smaller welldefined through market segmentation or micromarketing a Niche markets aim to appeal to a narrowly focused target customer differ throughout the United States a Due to regional demographics 3 The Hispanics 4 To the things they do best and partner with other specialists to establish processes that support the development and distribution of goods and services 5 With women pursuing their own careers and fewer married households 6 give the manufacturers a direct line to their ultimate consumer Donna Karan Nike Levi Strauss open their own stores adding capacity in the highvalue operations of marketing and distribution Full price specialty storessignature stores a Outlet stores are the same thing but are operated as a means of controlling the distribution of excess goods and products are often sold at a discounted price 7 a welldefined consumer group to which a business wants to sell is a wholesale brand because by the time a trend appears there consumers expect to find examples of that trend in stores 10 an exclusive collection of products designed by a branded product developer or designer for a particular retailer re ecting a partnership between them for a specified length of time a Massmarket retailing meets prestige retailing b Designers cobrand in order to reach a different target market and make brand more accessible Vera Wang for Kohls 11 Developed and merchandized with labels that are owned by a retailer Distributed exclusively by that retailer to compete with branded products also carried by that retailer Kim Rogers for Belk Developed by the retailer s own product development team 12 Measurements and sizes are NOT the same as they were 20 years ago 13 color morphs from season to season with each seasonal palette taking direction from the season not 090 that preceded it and giving hint as to what is to come in the seasons to follow Color trends changes are NOT sudden 14 planning 15 The trend of fashion designers is to Because of market potential advertising is geared heavily towards this is done in technical is a fabric exhibition in NOT Italy for anticipated monetary income and expenditures of a firm NOT a verbal plan 17 18 Multiple Choice 19 Color research is done 225 years in advance 20 The element of fashion that changes LEAST from season to season is the PATTERN 21 A trend is a direction in which something tends to move in a way that it affects the culture or business Preference for a particular set of product characteristics within a consumer a Fads are innovations that are popular for a short period of time 22 Although some product developers still follow the traditional 1012 month calendar shortening the cycle time helps to develop products in a way that is trendright and reduces risk 23 Role of a product developer Must find ways to gather information regarding consumer preferences and translate that information into product 24 The largest group of consumers in the US is Women 25 Merchandisers plan develop and present product lines for identified target markets with regard to pricing assorting styling and timing 26 Line concept results from trend research and includes the mood theme and key elements that contribute to the identity of the line starts with a mood board 27 TrickleUp theory a theory that explains the phenomenon of street fashions that originate with avantgarde consumer groups rather than a designer or product developer and are reinterpreted by designers and mass marketers These unique looks are put together from items found in resale stores and at ea markets and army surplus stores 28 Pointof sale POS data relies on the use of software scanners and UPC s to capture transactional data regarding size style and color of product purchases by individual consumers a Type of local research that depends on records of recent purchase 29 Generation Y Millenials were born between 19792000 30 An instore shop is a brand s own private retail store within a largers department store Louis Vuitton in Saks 31 A firm that produced apparel built on organizational structure Answer will be All of the abovequot 32 Which market is most likely to take inspiration from street fashion a Iuniors Matching Definitions 33 Product Development The strategic creative technical production and distribution planning of goods that have a perceived value for a welldefined user group and designed to reach the marketplace when that group is ready to buy 34 Target market a welldefined consumer group to which a business wants to sell 35 Demographics statistics about a given population with respect to age gender marital status family size income spending habits occupation education religion ethnicity and region 36 Sellthough the percentage of merchandise a retailer sell at full price 37 Technical planning process to further define style by developing fit standards materials and construction specifications 38 Size range typically one of the initial decisions in planning merchandizing mix of products to be offered includes a sense of the overall shape body dimensions and garment ease preferences of a firm s target customer 39 Pretaporter Designer readytowear 40 Season time of year when products will be worn or used 41 Lifestyle brand brand offerings that go beyond the initial apparel products line to include other product categories 42 Fashion a re ection of our times and a mirror of the prevailing ideas in our society The concept of fashion applies not only to apparel but also to literature automobiles home furnishings architecture and food to names a few categories 43 Trend A trend is a direction in which something tends to move in a way that it affects the culture or business Preference for a particular set of product characteristics within a consumer group May refer to innovations in fiber or fabric or the popularity of a particular color silhouette or detail Matching of Price Points 44 Couture small group of highfashion designers in Paris who meet formal criteria set by the Chambre Syndicale de la Haute Couture Couture refers to a garment made of the most luxurious fabrics in complex silhouettes with hand detailing and finishing for a specific client Madetoorder client goes to designer for custom fittings 45 Bridge a price point between better and designer with a focus on career wear and weekend wear Lafeyette 148 Ellie Tahari Eileen Fischer 46 Moderate large priceconscious market Styling appeals to more mature customers 47 Low Lowend contemporaryfast fashion a relatively new category that offers fast fashion at a moderate to better price point Zara HampM Forever21 BCBGMAZAZRIA 48 Contemporary a price point similar to that of bridge or a bit higher category includes many new designers who target a young fashionsavvy customer Marc by Marc Jacobs Nanette Lepore Tracy Reese Catherine Malendrino 49 Massmerchant a variety of brands that appeal to many different market segments all at low affordable prices Sonoma Apt 9 Faded Glory 50 Designer designer brands available off the rack in a range of sizes 51 Better products with wide market appea Often the highest price point available in department stores CK Calvin Klein Jones New York Lauren by Ralph Lauren 52 Iuniors Teens apparel with styling and fit geared to teenagers American Eagle Rampage delias 53 Branded label a distinctive name or logo used to iden
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