which type of distribution lies between the two distribution extremes an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is known as the blending of different communication and delivery channels

Name: Marketing Chapter 15
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Marketing Chapter 15 Channel conflict – when one marketing channel member believes another channel member is engaged in behavior that prevents it from achieving its goal Customer service – the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience Disintermediation – when a channel member bypasses another member and sells or buys products direct Dual distribution – an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product Exclusive distribution – the extreme opposite of intensive distribution because only one retailer in a specified geographical area carries the firm’s products Intensive distribution – m