RHM 321 Exam 2 Study Guide
RHM 321 Exam 2 Study Guide RHM 321-001
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This 7 page Study Guide was uploaded by Anna Wynn Rodgers on Wednesday March 4, 2015. The Study Guide belongs to RHM 321-001 at University of Alabama - Tuscaloosa taught by Hahm in Spring2015. Since its upload, it has received 414 views. For similar materials see Tourism and Hospitality Industry in Public Health at University of Alabama - Tuscaloosa.
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Date Created: 03/04/15
RHM 321001 Exam 2 Study Guide Chapter 5 Passenger Transportation The Airline Industry 1 Urgent Transportation Problems Policy Makers Need to Consider Congestion Safety amp Security Environmental Damages Seasonality 2 Economic Benefits do not need to know numbers vs Social Benefits 1 ECONOMIC BENEFITS Creates jobs and generates economic growth Facilitates tourism and trade 0 Provides the only worldwide transportation system making it essential for global business and tourism 2 SOCIAL BENEFITS Broadens people39s leisure and cultural experiences via wide choiceaffordable access to destinations Improves living standards and alleviates poverty through tourism Often serves as the only means of transportation to remote social inclusion Facilitates the delivery of emergency and humanitarian aid relief Swift delivery of medical supplies organs for transplantation 3 Busiest Airport in the World Hartsfield Jackson Atlanta International Airport 4 The Airline Industry Drives economic and social progress Connects people countries and cultures Provide access to global markets Creates links between developed and developing nations Positives 0 Speed safety Efficient System Negatives 0 Fear of flying Lack of geographic accessibility no sightseeing en route Inconvenience getting in and out of airport 5 LowCost Carrier The us Characteristics 0 Similar destinations to the fullcost airlines 0 Similar cost structures to charter airlines 0 A new product and service concept 0 Concentration on the factor price 6 Challenges for the Airline Industry High volatile fuel prices 2nGI largest expense Bad Economy Less Demand Weather Labor Since 911 terrorism fear of flying continuing attempts of bombs etc The Rail Industry 8 Amtrak RHM 321001 Exam 2 Study Guide National Railroad Passenger Corporation 0 Not a government agency publicly funded and managed as forprofit The nation s only high speed intercity passenger rail provider 9 High Speed Rail 125 185 mph Lower energy consumption per passenger mile than air or car Some advantages over air travel for distances of 300 miles 10 Maglev Trains Magnetic Levitation No friction Smoother and quieter ride than conventional wheeled trains Much more expensive to construct but require less maintenance costs Today only two commercial Maglev transport systems exist China and Japan The Motor Coach Industry Intercity bus service is the most energy efficient passenger transportation mode More than half of motor coach passengers are US amp Canada RegularRouteScheduled Bus Service Greyhound Lines Inc is the only nationwide bus carrier for regular intercity route service in the US Intercity bus passengers tend to be Charter and Tour Buses international and domestic travelers increase in international travelers GrayLine largest and most recognized for sightseeing trips The Automobile Industry Most popular mode of transportation in the world 0 Affordability o Flexibility 0 Immediate accessibility 0 Convenience 80 of persontrips are made by auto Popularity increased after 911 Rental Cars Rental car industry is growing in importance Air travel is critical to the rental car industry The Cruise Industry owe industry 11 Embarkation Ports 12 CLIA Florida is home of the majority of the USbased cruise industry New Orleans NYC amp Boston Los Angeles amp San Diego San Francisco amp Seattle World39s largest cruise industry trade association Sole marketing and promotional trade organization of cruise industry Represent lt97 of cruise industry RHM 321001 Exam 2 Study Guide Represents travel agents Consolidation seen in airlines rental car companies and cruise companies AIRLINES 0 Delta and Northwest Delta Airlines Inc world s largest airline in terms of scheduled passengers carried 0 United and Continental United Continental Holdings Inc 0 American Airlines and US AinNays American Airlines Group Inc RENTAL CAR COMPANIES o Avis amp Budget 0 Enterprise amp Alamo National 0 Hertz amp Dollar Thrifty CRUISE COMPANIES 0 Carnival Corporation 0 Royal Caribbean International 0 Disney Chapter 6 Hospitality and Related Services Lodging Industry 13 What are the characteristics of a typical lodging guest business and leisure according to the American Hotel and Lodging Association 1 BUSINESS TRAVELERS 41 Male 64 Ages 3554 52 Work in professional or managerial position 61 Average yearly household income of 1 27000 Travel alone 77 Make reservations 96 Pay 143 per room night 2 LEISURE TRAVELERS 59 Two adults 54 Ages 3554 43 and 55 32 Average yearly house hold income of 96000 Travel by auto 82 Make reservations 94 Pays 123 per room night 14 Trends EcoFriendly Practices More technology resources offered Health Conscious Pet Policies Security Cameras in lobbies Contribute to charities Make inkind contributions of room nights meeting space good or services 15 Rating and Classification of Hotels including Star and Diamond Awards and facts There is NO uniform worldwide classification The US has NO formal government classification of hotels AAA amp Forbes former Mobil Travel Guide offer hotel ratings AAA DIAMOND RATINGS RHM 321001 Exam 2 Study Guide 0 The only rating system that uses fulltime professionally trained evaluators to inspect each property annually 0 Once AAA approved rating 1 5 Diamonds is 0 Greater inventory than any other rating entity covering the US Canada Mexico and the entire Caribbean FORBES TRAVEL GUIDE STAR AWARD 0 Hotels restaurants and spa experiences in North America 0 Expert inspectors evaluate each property on up to 800 rigorous amp objective standards 16 The World s Largest Hotel Chain Based on the Number of Rooms Intercontinental 675982 Rooms 17 Resorts and Timesharing One of the fastest growing sectors in the tourism industry in the US followed by South Carolina and California Major companies such as Marriott Hilton Disney StanNood amp Hyatt have become involved in timeshare Foodservice Industry 18 What does the Foodservice Industry consist of Restaurants Travel Food Service Vending Contract Institutional Food Services 19 Restaurant Classifications Finedining Casual upscale dining Casual restaurants Family restaurants Midscale restaurants QuickService Offpremises dining 20 Franchising ADVANTAGES TO FRANCHISEE o Startup help 0 Advice from experienced management 0 Buying power 0 Advertising ADVANTAGES TO FRANCHISOR 0 Lower capital investment 0 Rapid growth 0 Royalty income 21 Major Restaurant Companies 1 Darden 2 Brinker International 3 Bloomin39 Brands Inc 22 Trends 23 The Culina RHM 321001 Exam 2 Study Guide Social media and the Internet as marketing methods Going Green Sustainability local sourcing and nutrition are the hottest culinary themes ry Tourist the pursuit of unique and memorable culinary experiences of all kinds often while traveling but one can also be a culinary tourist at home Exploratory eating culinary tourism is A powerful motivation to travel Makes travel decisions based on food amp wine decisions TRAITS o Younger more affluent bettereducated travelers o Motivated by unique experiences 0 A more desirable prospect market 0 Deliberate opportunistic or accidental Meeting and Convention Industry 24 At a Glance no need to know numbers 18 million corporate or business meetings trade shows conventions congresses incentive events and other meetings take place in the US 205 million attendees Economic Impact Average convention attendee spends 290 a day in the city stays 3 12 days spends 1036 per event 25 The Top 3 Markets in the US Based on the Size of Convention Centers 1 Chicago 2 Orlando 3 Las Vegas 26 Key Player 27 Trends sin the Industry CVBs and DMOs DMCs Meetings Planners Convention Centers Specialized Services Hotels amp other venues Globalization China South Africa SecondTier Cities Regional Meetings Green Meetings amp Social Responsibility Increased use of technology Social Media Shorter Meetings Outsourcing to 3 dparty andor independent meeting planners Slow down of mass construction Fresh localspecialty foods Chapter 7 Organizations in the Distribution Process 28 Why need distribution channels RHM 321001 Exam 2 Study Guide lmpractical for any supplier to have a sales office in every single market The most productive amp efficient way Tourism Distribution System is Unique Because of the Nature of our Product 29 Four Characteristics of tourism product and what do they mean 1 INTANGIBILITY can39t touch it can39t try it 2 HETEROGENEITYVARIABILITY 3 INSEPARABILITY different aspects have to come up with one type of experience 4 PERISHABILITY product won39t last forever 30 What is a travel agent agency A middleman A person or business 0 Selling individual parts or a combination of parts of travel industry 0 On behalf of consumer making arrangements with suppliers of travel amp receiving commission An expert in all aspects of travel amp travel opportunities A specialist amp counselor that saves time amp money for consumer Not All Travel Agents have to be accredited by Airlines Reporting Corporation ARC like they used to years ago 31 What are the trends involving travel agents Business over the phone Cruise sales are growing Online travel agencies 32 Decline of Travel Agents Started with shrinking airline commissions Eventually moved to zero based commissions 33 Top Travel Agency in 2013 Expedia 34 Global Distributions Systems GDS The large amp sophisticated electronic travel reservation systems The major 4 that account for the majority of global reservations Amadeus Sabre Galileo and Worldspan Began in the late 1950s amp early 60s with airlines Responsible for innovating eticketing travel ecommerce graphic seat selection lowest fare search capability and ability to view different fares on one screen Wholesalers Consolidators and Incentive Travel Firms 1 Wholesalers An individualorganization in the business of bulk buying and subsequently bundling the various components that makes up holidayvacation package for sale via travel agent or direct to consumer 2 Consolidators Travel agencies that sell airline tickets at large discounts Consolidators purchase airline tickets wholesale amp resell them to consumers either directly or through travel agents Using a consolidator you can sometimes save 50 or more off the airlines39 lowest fares Most consolidators specialize in international travel 3 Incentive Travel Firms RHM 321001 Exam 2 Study Guide Companies that arrange special tours to all kinds of business that want to reward their staff for achieving a particular goal Travel rewards can also be given to a firm39s distributors or customers Motivator for increased employee performance Chapter 10 Cultural Tourism 35 What is cultural tourism Traveling mainly to learn about and appreciate an area39s cultural resources Recently recognized as a separate category in the late 1970s Preservation of History and Prehistory 36 How should historical museums accommodate tourists in order to maximize attendance Have reasonable times attendance fees free and language have more than one language to attract more attendance McKercher s 5 types of Cultural Tourists 37 What are the 5 types Learning about the other39s culture or heritage is a major reason for visiting a destination Deep cultural experience Learning about the other39s culture or heritage is a major reason for visiting but the experience is more shallow and entertainmentoriented Cultural tourism reasons play a limited role in the decision to visit a destination and experience is shallow Cultural tourism has no meaningful role in the destination decisionmaking process Will participate in cultural tourism activities but have shallow experience Cultural tourism plays little or no role in the decision to visit a destination but ends up having a deep experience 38 The original model used two variables What are the two 39 What are the best indicators to differentiate cultural tourists from other tourists Cultural distance Travel motives Amount of learning hoped to gain Demographics are not the best indicators 40 How should cultural tourism be marketing How should a destination market their cultural aspects It should not be marketed as just the only thing within cultural tourism it should be one of many aspects they offer They should market cultural aspects through entertainment laser shows light and sound shows
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