mkt 441 Final Notes
mkt 441 Final Notes 441
Popular in Sales Force Automation
Popular in Marketing
This 2 page Study Guide was uploaded by Emily Rose on Friday April 29, 2016. The Study Guide belongs to 441 at University of North Carolina - Wilmington taught by Dr. Vince Howe in Spring 2016. Since its upload, it has received 21 views. For similar materials see Sales Force Automation in Marketing at University of North Carolina - Wilmington.
Reviews for mkt 441 Final Notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 04/29/16
April 11, 2016 Why does MKT Auto Fail? —> MKT Auto is NOT a vacuum Sales force automation requires sales reps to follow a process Strategies with final paper reduce down, specify for company (AMAZON) **Simplify persona for Amazon, focus on one industry work flow timebased, sending emails out x amount of times a month, turning “cold” leads to “hot” leads nurturing, engaging, with product, strike, key to conversion, one thing that gets customers to buy (ex. going on a tour, free incentive) “right message at the right time” sequence, building CTA, connected **MKT AUTO Info For Exam: ALL discussed in Marketo Definitive guide Increasing ROI holding costs, reducing admin costs, overhead, increasing productivity of admin MKT auto is NOT a competitive advantage, but the cost of doing business, the market is saturated, people without CRM systems are not doing as well Small to medium size businesses understanding mkt auto, social media, to boost sales for companies where the money is for grads content pieces for mkt auto white pages, blogs 3 BENEFITS TO MKT AUTO: save time and money, measure and optimize mkt investments, faster revenue growth AGILITY key word general contractor, responding quickly to changing mkt demands, acting and reacting, being proactive greatest ability to prove your need to be agile feedback, customer information, engaging with customer, 2way form of communication intermediary sales reps time triggering sales presentation to the client, take airfare into account, tracking integrated pipeline (definitive guide) Funnel 42016 Influencer strategy social media strategy product development User group ex. UNCW Ambassadors ID lead users/influencers because they are trusted by others, valued, questions are being asked back and forth, critical in helping improve products/services paying them to maintain/write blogs and newsletters **Linked In Parts 2 and 3, short answer on final exam
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'