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MKT 441 Final Exam Notes

by: Emily Rose

MKT 441 Final Exam Notes 441

Emily Rose

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About this Document

These notes will cover what's going to be on the final exam.
Sales Force Automation
Dr. Vince Howe
Study Guide
MKT, 441, Salesforce, Automation
50 ?




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This 1 page Study Guide was uploaded by Emily Rose on Friday April 29, 2016. The Study Guide belongs to 441 at University of North Carolina - Wilmington taught by Dr. Vince Howe in Spring 2016. Since its upload, it has received 10 views. For similar materials see Sales Force Automation in Marketing at University of North Carolina - Wilmington.


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Date Created: 04/29/16
MKT 441 HOWE 18 April 2016 -Sales Force- renting the licenses -Value-added reseller for HubSpot (Huify) -CHI scores- customer happiness index NetApp: The Day-to-day of a district manager (Essay question) p. 50, Sales Management functions (Module 13) Impact of Social Media Technology on Managing the Salesforce -Face-to-face doesn’t have the same utility that it used to have- webinars, skype calls, user groups, conferences, etc. -High touch via high tech- with social media and web 2.0 -impact on sales manager when they evaluate you -employer access to Facebook -using LinkedIn to help pull people into the funnel -blast emails from mailing list at tradeshows -metrics for ROI process -Funnel analogy- moving people through, inviting people to a webinar, likelihood for conversion rate goes up (10%, 70-80%) matching revenue cycle with sales cycle


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