Study Guide 2
Study Guide 2 MIS 441
Popular in Global eCommerce
Popular in Computer Science and Engineering
This 6 page Study Guide was uploaded by Becca Savino on Friday March 20, 2015. The Study Guide belongs to MIS 441 at Washington State University taught by Mr. Vithayathil in Winter2015. Since its upload, it has received 150 views. For similar materials see Global eCommerce in Computer Science and Engineering at Washington State University.
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Date Created: 03/20/15
1 CustomerRelationship Management An integrated sales marketing and service strategy that depends on coordinated actions by all departments within a company rather than being driven or managed by a single functional department 5 Keys to Successful CRM Implementation 1 Develop customerfocused strategy first Know your target market and ensure that every piece of your plan matches that target market 2 Break CRM project down into manageable pieces Easier to manage if project is in smaller chunks 3 Include a scalable architecture framework 4 Don t underestimate the amount of data to be collected There is tons of data which is fairly easy to get the problem is making the data available be useful 5 Decide what data is collected and stored Collect as much data as you can because storage is cheap 2 SellingChain Management Enables the development and successful deployment of large scale fieldsale solutions that focus on automating many order acquisition functions such as configuration pricing quoting and service Why is managing the order acquisition process a universal business problem And what are the five goals of SellingChain Management Because we are in an age of more customizable products and services that have multiple pricing options and range over a large variety of distribution channels 5 Goals of SeCM 1 Make it easier for the customer a Let customer control the interactions you have with them 2 Add value a Collaborate with the customer to identify areas that will add value 3 Make it easy to customize products a Selfexplanatory 4 Increase sales force efficiency a Work to trim sales cycle times 5 Coordinate team selling a Share information among entire sales force to increase communication 3 Enterprise Resource Planning ERP A system that integrates all aspects of a business including planning manufacturing human resources accounting finance sales and marketing Attempts to integrate all departments and functions across a company into a single computer system that can serve all the needs for various departments Runs off a single database so that these departments can easily share information and communicate with one another Hidden Costs associated with ERP 1Training Consistently underestimated 2ntegrationTesting Testing Need to run REAL data through it 3Customization Costly to modify core ERP software 4Data Conversion Need to integrate and get rid a redundancy 5Data Analysis Must be able to combine data from external resources 6Consulting Fees Uncertainty will eat you alive 7Keeping your staff Best will be exposed to other markets ie consultants 8mplementation teams Hotel California 9Waiting for ROI ROI is always delayed 10PostERP Depression Performance drops because of the new way of doing things eg Denver International Airport s Automated Baggage System 4 Define Supply Chain Management The coordination of material info and financial flows bw and among all the participating enterprises in a business transaction What is the difference between a public and private B2B exchange Which type of exchange ie public vs private is a better fit for collaborative B2B interaction Be sure to explain your answer Public B2B exchanges are generally 0 Transaction based 0 Owned by independent investors or industry groups 0 They are good for commodities and unloading excess inventory Private B2B exchanges are generally 0 Relationship based 0 Largest form of B2B ecommerce o Require a larger degree of trust 0 Can be used for preferred customers 5 Steps involved in the Operating resource Procurement requisitioning process 1 Log into browser Browse online supplier catalogs Select products Get price quotation and availability check Create online PO Get online approval Send PO to supplier for fulfillment Order tracking and receipt 9 399 Uquot39gtP 6 KnowledgeManagement Architecture Information Data Data includes observations data point raw data Created by gathering in business processes Systems involved include Paper records spreadsheets databases forms and surveys internet social media mobile Ie Each students test score is one piece of data Information what data is processed organized structured or presented in a given context to make it useful Created by Organizing aggregating analyzing and putting the data into context Systems include CRM ERP SCM Business Process systems Reporting and analytics The class average score it is concluded from the given data Knowledge The experience and understanding of a person or organization Created through Sharing info codifying learning and using info Systems involved Collaboration systems publishing content management reporting and analytics 1 Application Cluster Module 7 a Two or more Enterprise applications cross functional applications Enterprise Application Module 7 a Cohesive set of business applications that facilitate a set of functional business areas Process Transparency Module 8 a Processes capability of being monitored controlled and managed by decision makers Black Box Effect Module 8 amp 9 a Customers enter an order but can t access any status information related to the order 360 Degree Customer View a You want both quantitative and qualitative information on the customer i Quanit le Products purchased billing address ii Qual Disposition mood extenuation circumstances Clickstream Behavior a Monitoring users clicks through a certain site to see where they clicked how long they stayed on a particular page ext EDI a Electronic Data Interchange b Is the computer to computer exchange of business documents in an electronic form Collaborative BZB eCommerce a Use of digital technologies to permit organizations to collaboratively design develop build and manage products though their life cycle b Coordination costs have dramatically decreased in our internet age JIT inventory term a Just in Tim inventory you keep a low level of inventory and orderjust enough to get you by 10Franchising Implementation Strategy a Pilot strategy 11Big Bang Implementation Strategy a Old system is gone new one is in place 12RFID a Radio Frequency Identification b Tracking system that uses an quotintelligence bar to track where an item is in a store c Not used for small ticket items 13Procurement relative to Purchasing a Purchasing as well as transportation warehousing and inbound logistics 14Data Warehouse a Collect firm s data customer and transactional and store in a single location b When you store data Be mindful of what you are legally obligated to store c Make sure it s backed up somewhere i Disaster Recovery having a backup in case something happens to your storage ii Mirroring Having your data warehouse replicated somewhere else 150LAP a Online Analytical processing i Works 24X7
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