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Week 15 - Ch. 16 : The Last "P"

Author: Student Professor: David Strutton Term:

These notes will cover Chapter 16 of the textbook, Marketing From Scratch.

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Week 15 - Ch. 16 : The Last "P"

MKTG 3650 also has

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Chapter 2: a philosophical and historical view (Marketing)

Marketing 3650 notes (Marketing)

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Mktg ch 16-17 notes (Marketing)

Day 1 class notes - foundations of marketing practice (Marketing)

Marketing 3650 week 2 class notes (Marketing)

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Marketing notes from class (Marketing)

Marketing class notes week of 10/30 (Marketing)

Chapter 3: developing and executing strategic marketing plans (Marketing)

Ch. 6 appendix (Marketing)

Ch. 13 managing supply chain and logistics relationships (Marketing)

Marketing 3650 class notes (Marketing)

Foundations of marketing week 1 notes (Marketing)

Marketing notes (Marketing)

Ch.9 segmentation, target marketing, and positioning (Marketing)

Chapter 5: marketing ethics and corporate social responsibility (Marketing)

Ch 15 in class notes (Marketing)

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Ch. 15 pricing and price management (Marketing)

Ch.7 consumer decision making and behavior (Marketing)

Ch. 10 products, services, and life cycle management (Marketing)

Ch. 17 advertising, sales promotion, publicity... (Marketing)

Ch. 16 : the last "p" (Marketing)

Ch. 11 developing new products--and your creativity (Marketing)

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Unit 2 study guide: ch7,8,10,11 (Marketing)

Mktg 3650 final study guide (Marketing)

Mktg 3650 exam 2 study guide (Marketing)

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MKTG 3650 - Foundations of Marketing Practice

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