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Case: WinnDixxie Vs. Dillard's

by: berbaroot

Case: WinnDixxie Vs. Dillard's 4500

Marketplace > University of Colorado Colorado Springs > Marketing > 4500 > Case WinnDixxie Vs Dillard s

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About this Document

This is a homework that details the case and the math performed.
Marketing Strategy
Study Guide
retail, Accounting
50 ?




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This 2 page Study Guide was uploaded by berbaroot on Thursday May 19, 2016. The Study Guide belongs to 4500 at University of Colorado Colorado Springs taught by in Spring 2016. Since its upload, it has received 14 views. For similar materials see Marketing Strategy in Marketing at University of Colorado Colorado Springs.


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Date Created: 05/19/16
CaseA18: Win-Dixie and Dillard: Comparing Strategic Profit Models Barbara Root 02/27/2016 182355 14255369 1. (14255369 )×(3149147 ) = 0.05789 ~ 5.80%= ROA Winn-Dixie(WD) (135259 )×(8011724) 8011724 8117559 = 0.01666 ~ 1.67%= ROA Dillard (D) 2. Marketing Perspective i. Gross Margin : WD: (3919779/14255369) = 27.5% D: (2793629/8011724) = 34.9% According to the above percentages Dillard has a higher Gross Margin, however their product type is more expensive and should be closer to about 40% whereas Winn-Dixie is at almost 30% and their products are inexpensive. ii. Expenses-to-Sales : WD: (3623299/14255369) = 25.4% D: (2574545/8011724) = 32.1% These ratios indicate that Winn-Dixie, has fewer expenses than sales whereas Dillard has more expenses than sales. In a marketing perspective this could indicate one of the 4P’s of marketing isn’t practical for their target market. Dillard is spending more on expenses or assets that aren’t useful or being used at all. iii. Net Profit Margin WD: (182335/14255369) = 1.28% D: (135259/8011724) = 1.68% The above ratios specify net profit, and here the similarity showing that a high-end retailer shouldn’t be within a percent of being close to a grocery market. The product at Dillard is expensive and not perishable. These also infer that Winn-Dixie is more than likely selling many more units than Dillard to make a percentage similar to net profit of a department store. Marketing tools could be used to sell more products online that should be making a comparable difference with Dillard’s net profit. iv. Inventory Turnover WD: (14255369/3149147) = 10 D: (8011724/2157010) = 3.71 These are the amount of turn overs, and as you can see Dillard is tuning over way too frequently. A market like Winn-Dixie is CaseA18: Win-Dixie and Dillard: Comparing Strategic Profit Models Barbara Root 02/27/2016 expected to turn inventory over frequently for the fact food spoils, whereas luxury fashion products do not. v. Asset Turnover WD: (14255369/3149147) =4.52 D: (8011724/8177559) =0.9797 The calculations here represent efficiency and using assets to generate profit. This shows me that Dillard is not using their assets enough or hardly at all in comparison to Winn-Dixie. As a marketer I see room for improvement with promotions, digital advertising, and so many more sales tools that Dillard evidently is not using. 3. Overall it is clear hear that Winn-Dixie has a superior financial performance for a grocer in comparison to a high-end retail store. Based on the return of assets calculated in number one Winn-Dixie is being a Return on Assets of 5.80%, and Dillard dragged in 1.67%. As a department store it is a serious concern that a grocery store is making more off of inexpensive goods, than Dillard is on high-priced luxury goods. Dillard’s I barely making a return on assets and with numbers like these that it is foreseeable that Winn-Dixie would have that razor thin margin as they make less off each unit. As for Winn-Dixie they are doing an incredible job for a grocery market and their financial performance is on point.


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