School: University of Illinois at Urbana - Champaign
Course: Intro to Public Relations
Professor: Mike yao
Term: Fall 2016
Tags: public relations, Advertising, and communication
Name: ADV 310 Week 2 Notes
Description: In week 2 of ADV 310, Prof Yao describes the definition of Public Relations, discusses PR's value as an organizational function and as a strategic communication function. He also discusses who are the "Publics" and the similarities and differences between PR and Advertising.