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UIUC / Advertising / ADV 310 / definition of publics in public relations

definition of publics in public relations

definition of publics in public relations

Description

School: University of Illinois at Urbana - Champaign
Department: Advertising
Course: Intro to Public Relations
Professor: Mike yao
Term: Fall 2016
Tags: public relations, Advertising, and communication
Cost: Free
Name: ADV 310 Week 2 Notes
Description: In week 2 of ADV 310, Prof Yao describes the definition of Public Relations, discusses PR's value as an organizational function and as a strategic communication function. He also discusses who are the "Publics" and the similarities and differences between PR and Advertising.
Uploaded: 08/17/2016
4 Pages 179 Views 4 Unlocks
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