definition of publics in public relations similarities between pr and advertising uiuc college of media advertising

Name: ADV 310 Week 2 Notes
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ADV 310 Week 2 8/29-9/2 What is Public Relations? PR is a very broad and elusive animal What my friends think I do: party What my mom thinks I do: work at a computer Wat society thinks I do: lie What the media thinks I do: photobomb Wat I think I do: look classy What I actually do: Connect, communicate, create content Textbook Definition: “ Public relations is a leadership and management function that helps achieve organizational objective, define philosophy, and facilitate organizational change...” Defining PR as an organizational function: Historically, PR is responsible for 1) Dealing with the media a. Getting media to tell our clients stories i. Earned