Communications and Public Life – Dr. Gratson 8/30 – 9/6 2016

Who is thorstsin veblen?

KNOW THESE  

President Richard M. Gilbert (40 years)

>Associate Vice President Dean Stephanie Ive, Ed. D

& Dean of Students

Student Affairs Dr. Kimberly Guire  

Dean of SMC Dean David Boardman

Chair of Advertising Dana Saewitz

Chair of Journalism Carolyn Kitch

Chair of Strat Comm Lance Holbert

Chair of Media Studies  

& Production Geoffrey Baym

SMC Career Center LuAnn Kahn

O Freude, nicht Töne! >> The poem of the inspiration for Beethoven’s 9th symphony. O = O

Freudne = friends

nicht = not

diese = these

Who is charles beard?

Töne = tone  

- In German anything that is capitalized is a noun and to make  

a a noun singular to plural from add an e.  

- Freudne & Töne are both plural and a noun.

Thorstein Veblen (TV) 

>>> Technological  

Determinism >> (1857-1929) – THORSTEIN VEBLEN

- Technological Determinism Referred to as TD.

o Noted by Thorstein Veblen  If you want to learn more check out industrial legislation ppt

- Did not focus on the true technology but rather the difference  

in social classes.

- Explored social & economical experience of immigrants

- Critiqued 19th century capitalism

Who is michael l. smith?

We also discuss several other topics like sanam kazemi

• Resulting in – “The Theory of the Leisure Class: An  

Economic of Institutions.”

Communications and Public Life – Dr. Gratson 8/30 – 9/6 2016 - Compared social progress & economic in  

• men & women  

• Norwegian immigrants vs. English townspeople  

- Social progress was tired to class differences  

- Differed with later theorists  

• Concept of technology as specific element of economic  

class.  

>> Asserted 3 groups were emerging in U.S

• Scientists  

• Engineers  We also discuss several other topics like larry lehr

• Technologists  

The role of self, collective and tech mesh

We linked from who to what we are.  

Tech affects everything we do & who we are.  

Tech is anything that advances In life – contacts, hearing aids,

pace makers, etc.  

Tech advances are everywhere.  

- The WHEEL is the most significant technological  

advancement, next is the boat.  

- Cameras are everywhere  Don't forget about the age old question of When did the atlantic world begin?

- Tech as communication link social progress

- Current events, news gathering, newspapers evolved  

because tech advances.  

>>> TD continued…

Charles Beard (CB) >>> (1874-1948) – furthered positioning study of tech. - Grounded tech in a framework of politics, social advancements  

& historical conflict.  

- Active economist

- History as being grounded in class iniatives, position that  

advanced his own personal sense of advocacy & activism.  

Concept originally noted by Veblen If you want to learn more check out waldensianism

Concept furthered by Charles Beard [seven-league boots – CB

“Technological marches in seven-league boots from one ruthless,  

revolutionary concession to another, tearing down older factories  

and industries.”  

- Beard believed tech is important role as a primary motivator for social  

change, but negatively affected human communication.  

- Beard believes tech advances are sometimes negative

o Human interaction negatively affected because of tech  

advances.  

▪ Dating, socially inept, relationships

Communications and Public Life – Dr. Gratson 8/30 – 9/6 2016 ▪ Effects interpersonal communication

>>> TD continued… TD is noted as:

Michael L. Smith >>> “The belief that social progress is driven by technological innovation,  which in turn follows an “inevitable course.” - Smith

Bruce Bimber >>> “The idea that technological development determines social  change…” – Bimber

Rosalind Williams >>> “Technology determines history.” – Williams  

Points of TD Change technology Don't forget about the age old question of math 209 concordia

Change the economy  

Change the world

- social/cultural progress by technology innovation.

Important Areas of Tech TWO Important Areas Tech is

1. Predictable path largely beyond cultural or political influence.

2. Society organizes itself to support and develop a technology &  

technology overall once being introduced.  

Augmented Reality (AR) Live in real time display

Live, real world environment

Real time, 3D images augmenting real world.

Computer generated images overlapping real time pictures.  

Impact of AR Allows reality info to come interactive and digitally obtainable.  Advertising, education, entertainment  

How does it work? >> tracking devices, fiducial markers

Fidiucal Marker Fiducal markers – objects placed in field view of imaging system appears  in image for point of reference.  

Tracking Devices Tracking Devices – tech involved in AR & ability to see position of input  devices & image of objects in view of the device.  

Virtual Reality - replicated environment, stimulates presence in real/imagine worlds - user interacts within worlds, generated worlds.  

Sight >>> Producer – Eran May-Raz & Daniel Lazo  

Sight

- “excellent, perfect” – constant affirmation

- character always looking to computer to tell him how wonderful he is.  

- Nothing is actually present  

o Sight system just generating images.

- Constant screens in his world (CNN)

Communications and Public Life – Dr. Gratson 8/30 – 9/6 2016 - Tells him what to do on the date

o Telling him to smile

o Tells him about her  

o Controlled environment

o Points for compliments

o Forgets to take down the art she was interested in  

o Alcohol is real  

▪ Sees the dating app on the walls  

- Negatively affects the human interaction, he pays attention to the info.  

MCLUHAN ON TOMORROW FOR THURSDAY’S CLASS SEPT 7, 2016 

- These are called CORNELL notes, they helped me receive very  

high grades in classes like these with a lot of information and  

theories.  

- On the left side of the line are the important key  

terms/theories/people we need to know so when you are looking  

at the notes it’s easy to find them.  

- I learned this technique and it got me through 4 years of college,  

it’s a very successful way of learning.