Test Notes EI 303
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Popular in Journalism and Mass Communications
This 4 page Study Guide was uploaded by Alex Ellzey on Wednesday September 7, 2016. The Study Guide belongs to EI 303 at University of Southern Mississippi taught by Greg Preston in Fall 2016. Since its upload, it has received 25 views. For similar materials see EI Survey in Journalism and Mass Communications at University of Southern Mississippi.
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Date Created: 09/07/16
EI Survey 08/30/16 Chapter 1: Goals: 1. Learn that the music business is large, diverse, and ever changing 2. Become familiar with the historical development of music as a profession 3. Learn that today’s music is only one component of the arts, entertainment, and the communications industry Music and Society Well over a billion digital music tracks are sold in the US o In 2003 roughly 19 million were purchased Streaming music subscriptions, from 2011, totaled 13 million accounts on a global standpoint 1 in 5 Americans can play a musical instrument. o Yearly they pay $6 million on their instruments, accessories and sheet music Hundreds of thousands of live performances take place on a yearly basis in the US – anything from symphony concerts to clubs Art vs Commerce Previously o Consumer appetite for music and stable business models = fat, happy music industry o Now P2P file sharing + nontraditional and online retail + single track downloads = uncertainty for the music industry Musicians and merchants can be both allies and natural enemies Artists often want to: o Break creative boundaries o Be heard and appreciated as much as possible o Connect with their audience Music merchants often want to: o Fit the mainstream sales taste o Connect with the audience’s wallet or budget New technology brings many changes o New music 2 EI Survey 09/06/16 Chapter 2: Goals: Learn the technological paradigm shift into the digital world Understand legal battleground issues Gain awareness of how the business has changed for recording companies Internet Synergy: CD piracy was only one problem Economics of Digital Distribution: Previously: o Record labels = banks o Artists = sharecroppers o Investment in successful recordings = profit Chapter 3: Goals: Understand the music business as a system composed of subsystems Learn how a song gets through “the maze” Grasp the significance of the “information age” Appreciate that the music business has been based on the star system o Only individuals with strong talent and motivation could expect to persuade others to invest in their potential for commercial success Discover performers that often can’t gain or sustain success without a fully staffed support system Getting Through The Maze The music industry = musician + audience There are two convenient ways to view the music industry o Understand the music business system and its subsystems o Understand how a song gets to market 2
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