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OLEMISS / Marketing / MKTG 358 / dr beckett's dental office

dr beckett's dental office

dr beckett's dental office

Description

School: University of Mississippi
Department: Marketing
Course: Service Marketing
Professor: Kathy wachter
Term: Fall 2016
Tags: service and Marketing
Cost: 50
Name: Study guide mktg 358 - EXAM 1
Description: Chapter 1 – Introduction to services marketing What is service marketing ? Susan Lee case Chapter 2 – Consumer behavior in a services context Decision making and services choice « Sullivan auto world »  and « Dr. Beckett’s Dental office » (textbook) Chapter 3 – Positioning services in competitive markets STP of service marketing
Uploaded: 09/09/2016
1 Pages 99 Views 0 Unlocks
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