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Study Guide for 09/16 Quiz

by: Danielle Rios

Study Guide for 09/16 Quiz MC 101

Marketplace > Southeast Missouri State University > MC 101 > Study Guide for 09 16 Quiz
Danielle Rios
GPA 3.6

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About this Document

This study guide summarizes the key concepts of the textbook, PowerPoint and lecture for the quiz which covers Chapters 1-4.
Mass Communications and Society
Mr. Michael Simmons
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This 2 page Study Guide was uploaded by Danielle Rios on Friday September 9, 2016. The Study Guide belongs to MC 101 at Southeast Missouri State University taught by Mr. Michael Simmons in Fall 2016. Since its upload, it has received 31 views.


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Date Created: 09/09/16
Mass Communications Quiz 1 Study Guide The Media Business  Advertising is a vital component of the media business  Demassification is restructuring media into independent operators  Profit Motive is a company’s incentive to make money off of their media  Ownership has become consolidated  Understand the factors which led to growth (industrialization, urbanization, immigration, literacy)  Steps in economic development (invention, entrepreneurship, industry, maturation, defending infrastructures)  Revenue streams are where money comes from (advertising and subscriptions are the major ones) Media Use  Media literacy is understanding the messages we receive from media  Media is ubiquitous (widespread)  Understand patterns of media use  Media multitasking occurs very often in today’s society  Web Communication has changed the media industry Media Technologies  Know the four technologies (Print, Electrical, Chemical, Digital)  Convergence is when different media come together (i.e. phones and laptops)  Developers of different media technologies o Johannes Gutenburg invented movable metal type o Joseph Niepce discovered photography through chemistry o Guillermo Marconi transmitted the first wireless message o Philo Farnsworth invented TV with his image dissector o Ben Day launched the New York Sun, which was an instant-access, affordable penny paper. This led to the Penny Press Period  Print Technology Innovations o Half-tones o Movable metal type Media Inside Out  Filters guide messages in the media because people cannot easily be completely objective  Gatekeepers dictate what gets discussed in the media o Editors o Reporters o Producers o Executives  Investigative Reporting o Muckraking was a term for investigative reporting which publicized scandalous information about famous people, groups, etc. which is why magazines are so popular  Benefits of Postal Act o Provided government discounts on newspapers which were mailed (1789) o Expanded the government role in producing newspapers (1845) o Standardized government subsidies for newspapers and magazines (1879)


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