Exam #1 Study Guide
Exam #1 Study Guide MKT 321
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This 5 page Study Guide was uploaded by Callie Lusk on Saturday September 10, 2016. The Study Guide belongs to MKT 321 at Western Kentucky University taught by McAmis in Fall 2016. Since its upload, it has received 120 views. For similar materials see Consumer Behavior in Marketing at Western Kentucky University.
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Date Created: 09/10/16
MKT 321 Exam Preparation #1 Chapters 1, 2, 3, 4, and 6 Chapter 1 Be able to define and deeply understand the following: o Consumer Behavior o Customer Value o Marketing Strategy o Self-concept o Lifestyle What are the four applications of consumer behavior? Break down all four for better understanding. ______________ are subjective and vary between individuals. What is the marketing mix and what does it entail? Be able to recognize internal and external influences o Example: families and religions are external whereas perception and memory are internal. Understand the meaning of consumption and their symbolic needs Chapter 2 Why should one study culture? What is the benefit behind studying culture? Be able to define and deeply understand the following: o Culture o Cultural vales o Time o Space o Symbols o Etiquette What is the difference between a norm and a sanction? Give examples of the difference between time interpretations within two cultures (i.e. when should one arrive to a business meeting?) Give examples of the difference of space between two different cultures. Give examples of what some symbols mean in different cultures (i.e. colors to wear, lucky numbers) Chapter 3 What are cultural values? What are underlying value shifts? Define and fully understand the different other-oriented values Define and fully understand the different environment-oriented values Define and fully understand the different self-oriented values What are the two types of materialism? Why are they important? Be able to define Green Marketing. What is gender based marketing and give examples of the four aspects that go into gender based marketing. Chapter 4 What is a generation? What is a cohort analysis? What are examples of some of the American Generations? What is social rank? What is a social class system? Give and explain the measurements of the social class system. Chapter 6 Give and describe the different types of households within the U.S. Define and elaborate on family decision-making What is consumer socialization? Exam #1 Preparation Material Comprehension Questions *Refer back to chapter outlines for answers* 1. ________________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, goods, services, and experiences. a. Self-concept b. Customer Value c. Lifestyle d. Consumer Behavior 2. Beliefs such as “I am a great person” or “I am a good friend” are examples of _____ a. Self-Concept b. Customer Value c. Lifestyle d. Culture 3. “How will we provide superior customer service to the market?” is answered with a. Marketing Mix b. Marketing Strategy c. Consumer Decisions d. Market Segmentation 4. ________ includes product, communications, prices, distribution, and services a. Marketing Mix b. Marketing Strategy c. Consumer Decisions d. Market Segmentation 5. _______ is the single biggest influence on us and gives us a better understanding of why people do what they do. a. Culture b. Lifestyle c. Generation d. Cohort Analysis 6. ________ is how you are expected to behave & _________ how you get back to your expected behaviors when you have drifted. a. Cultural values, consumption patterns b. Consumption patterns, cultural values c. Norms, Sanctions d. Sanctions, Norms 7. Time, Space, Symbols, and agreements are all variations under ________________. a. Global cultures b. Cultural Values c. Verbal communications d. Non-verbal communications 8. _______ is the belief of what is right and what is wrong. a. Culture b. Cultural values c. Cultural Variations d. Morals 9. Diversity vs Uniformity is an example of _____________ a. Other-oriented values b. Environment-oriented values c. Self-oriented values d. Green marketing 10.__________ is developing products whose production, use, or disposal is less harmful to the environment than traditional products. a. Green marketing b. Environmental-oriented values c. Recycling d. Green project 11.Those in college are all determining whether to vote for Trump, Clinton, or a third-party in the upcoming 2016 election. Middle Aged people are looking back on the days when the other Clinton was in office. These are examples of two different __________. a. Generations b. Demographics c. Ages d. Cohort Analysis 12.In most cultures, income and demographics determine your __________. a. Social Rank b. Social Standing c. Social Status d. Generation 13.Social class can be measured by two ways: the first way is by education, occupation, and income. This is known as __________. a. Single-item index b. Multi-item index c. Triple-item index d. Quadruple-item index 14.Social class can be measure by two ways: the second way is by social position. This is known as _________. a. Single-item index b. Multi-item index c. Triple-item index d. Quadruple-item index 15.A mother, father, sister, and brother live in a two-story home in the suburbs. This is an example of a ____________. a. Family Household b. Household c. Nonfamily Household d. Multi-generation Household 16.The statement “car salespeople cannot be trusted” is an example of _______. a. Consumer-related preference b. Consumer-related attitudes c. Consumer skill d. Consumer Modeling 17.“No ice cream before dinner” is an example of ______. a. Modeling b. Instrumental training c. Consumer Skill d. Consumer Modeling
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