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Marketing 305 Study Guide

by: Brittany Smith

Marketing 305 Study Guide MKT 305

Marketplace > Colorado State University > Marketing > MKT 305 > Marketing 305 Study Guide
Brittany Smith
GPA 3.5

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About this Document

This is an in depth study guide for the test coming up
Fundamentals of Marketing
James Cook
Study Guide
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This 3 page Study Guide was uploaded by Brittany Smith on Monday September 12, 2016. The Study Guide belongs to MKT 305 at Colorado State University taught by James Cook in Fall 2016. Since its upload, it has received 3 views. For similar materials see Fundamentals of Marketing in Marketing at Colorado State University.


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Date Created: 09/12/16
Fundamentals of Marketing Study Guide Marketing You Section Resume  Qualities a resume should have o Short, 1 page o No color, keep it white o No mistakes o Same font throughout  o Different ways to highlight information  Boldface, italics, underline  Order of Sections o Objective o Summary of Qualifications o Education o Employment o Extracurricular Activities  “will it help” rule?  Cover Letter  Qualities a cover letter should have o Same qualities as resume  Paragraph order o First paragraph   Job position you are applying for  Strong qualifications that match ones needed in job requirement o Second paragraph  More information about the qualifications o Third paragraph  Why you want the job at this specific company o Fourth paragraph  When you can interview  Restate contact information  Thank them Chapter 1 Evolution of Marketing Awareness o Industrial Revolution/Civil War  Selling o Post Civil War  Marketing o Post WWII – 1990’s  Relationship Marketing o 1990’s ­ Present  Social Media Marketing o 2000 ­ Present  Guerrilla Marketing o 2010 – Present Selling v. Marketing  Selling o One way  Marketing o Two way – collect information then spread it out Scan Environment Continually   External  Internal What is needed for marketing to occur? (4 ways)  Two or more parties with unsatisfied needs  The desire and ability to satisfy needs  A way for parties to communicate  Something to exchange 4 P’s  Product  Place  Price  Promotion Relationship Marketing  Creating lifelong customers through knowledge of customers Unethical Practices  Exploitation  Promotes bad/unethical behavior  Bait and Switch  Unproven results  Atypical results  False Authorities  Mocks other products  Lying/Exaggerating Chapter 2 Strategic Planning Process  Mission Statement o Review every 6­10 years o Values  Strategic Goal o Review every 3­6 years o Big picture  Functional Goal o Review every 1­3 years o S.M.A.R.T.  Operational Goal  o Review every 0­1 years o Implementation Plan Management Cycle  Plan  Organize  Manage  Control  Plan SWOT Analysis  Strength  ­ internal  Weaknesses – internal  Opportunities – external  Threats – external  2 failures o political climate o lack of scanning environment Diversification  New market and new product


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