Marketing 305 Study Guide
Marketing 305 Study Guide MKT 305
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This 3 page Study Guide was uploaded by Brittany Smith on Monday September 12, 2016. The Study Guide belongs to MKT 305 at Colorado State University taught by James Cook in Fall 2016. Since its upload, it has received 3 views. For similar materials see Fundamentals of Marketing in Marketing at Colorado State University.
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Date Created: 09/12/16
Fundamentals of Marketing Study Guide Marketing You Section Resume Qualities a resume should have o Short, 1 page o No color, keep it white o No mistakes o Same font throughout o Different ways to highlight information Boldface, italics, underline Order of Sections o Objective o Summary of Qualifications o Education o Employment o Extracurricular Activities “will it help” rule? Cover Letter Qualities a cover letter should have o Same qualities as resume Paragraph order o First paragraph Job position you are applying for Strong qualifications that match ones needed in job requirement o Second paragraph More information about the qualifications o Third paragraph Why you want the job at this specific company o Fourth paragraph When you can interview Restate contact information Thank them Chapter 1 Evolution of Marketing Awareness o Industrial Revolution/Civil War Selling o Post Civil War Marketing o Post WWII – 1990’s Relationship Marketing o 1990’s Present Social Media Marketing o 2000 Present Guerrilla Marketing o 2010 – Present Selling v. Marketing Selling o One way Marketing o Two way – collect information then spread it out Scan Environment Continually External Internal What is needed for marketing to occur? (4 ways) Two or more parties with unsatisfied needs The desire and ability to satisfy needs A way for parties to communicate Something to exchange 4 P’s Product Place Price Promotion Relationship Marketing Creating lifelong customers through knowledge of customers Unethical Practices Exploitation Promotes bad/unethical behavior Bait and Switch Unproven results Atypical results False Authorities Mocks other products Lying/Exaggerating Chapter 2 Strategic Planning Process Mission Statement o Review every 610 years o Values Strategic Goal o Review every 36 years o Big picture Functional Goal o Review every 13 years o S.M.A.R.T. Operational Goal o Review every 01 years o Implementation Plan Management Cycle Plan Organize Manage Control Plan SWOT Analysis Strength internal Weaknesses – internal Opportunities – external Threats – external 2 failures o political climate o lack of scanning environment Diversification New market and new product
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