School: University of Mississippi
Course: Service Marketing
Professor: Kathy wachter
Term: Fall 2016
Tags: service, Marketing, and Introduction
Name: Mktg 358 - Chapter 1 - Introduction to Service Marketing
Description: Why Study Services?
Services Dominate the Economy in Most Nations
Most New Jobs Are Generated by Services
Powerful Forces Are Transforming Service Markets
What Are Services?
Benefits without Ownership
Four Broad Categories of Services—A Process Perspective
Mental Stimulus Pro