School: University of Mississippi

Department: Marketing

Course: Service Marketing

Professor: Kathy wachter

Term: Fall 2016

Tags: service, Marketing, and Introduction

Cost: Free

Name: Mktg 358 - Chapter 1 - Introduction to Service Marketing

Description: Why Study Services? Services Dominate the Economy in Most Nations Most New Jobs Are Generated by Services Powerful Forces Are Transforming Service Markets What Are Services? Benefits without Ownership Defining Service Four Broad Categories of Services—A Process Perspective People Processing Possession Processing Mental Stimulus Pro

Uploaded: 09/16/2016