School: University of Mississippi
Department: Marketing
Course: Service Marketing
Professor: Kathy wachter
Term: Fall 2016
Tags: service, Marketing, and Introduction
Cost: Free
Name: Mktg 358 - Chapter 1 - Introduction to Service Marketing
Description: Why Study Services?
Services Dominate the Economy in Most Nations
Most New Jobs Are Generated by Services
Powerful Forces Are Transforming Service Markets
What Are Services?
Benefits without Ownership
Defining Service
Four Broad Categories of Services—A Process Perspective
People Processing
Possession Processing
Mental Stimulus Pro
Uploaded: 09/16/2016