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OLEMISS / Marketing / MKTG 358 / possession processing services

possession processing services

possession processing services

Description

School: University of Mississippi
Department: Marketing
Course: Service Marketing
Professor: Kathy wachter
Term: Fall 2016
Tags: service, Marketing, and Introduction
Cost: Free
Name: Mktg 358 - Chapter 1 - Introduction to Service Marketing
Description: Why Study Services? Services Dominate the Economy in Most Nations Most New Jobs Are Generated by Services Powerful Forces Are Transforming Service Markets What Are Services? Benefits without Ownership Defining Service Four Broad Categories of Services—A Process Perspective People Processing Possession Processing Mental Stimulus Pro
Uploaded: 09/16/2016
10 Pages 88 Views 1 Unlocks
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