School: University of Mississippi

Department: Marketing

Course: Service Marketing

Professor: Kathy wachter

Term: Fall 2016

Tags: service, Marketing, Consumer, and behavior

Cost: 25

Name: Mktg 358 - Chapter 2 - Consumer Behavior in a Service Context

Description: The Three Stage Model of Service Consumption Pre-Purchase Stage Need awareness Information Search Evaluation of alternative services Purchase Decision Service Encounter Stage Service encounters are « Moments of truth » Service encounters range from High Contact to low Contact The Servuction System Theater as a Metaphor for Service D

Uploaded: 09/16/2016