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OLEMISS / Marketing / MKTG 358 / servuction system

servuction system

servuction system

Description

School: University of Mississippi
Department: Marketing
Course: Service Marketing
Professor: Kathy wachter
Term: Fall 2016
Tags: service, Marketing, Consumer, and behavior
Cost: 25
Name: Mktg 358 - Chapter 2 - Consumer Behavior in a Service Context
Description: The Three Stage Model of Service Consumption Pre-Purchase Stage Need awareness Information Search Evaluation of alternative services Purchase Decision Service Encounter Stage Service encounters are « Moments of truth » Service encounters range from High Contact to low Contact The Servuction System Theater as a Metaphor for Service D
Uploaded: 09/16/2016
7 Pages 120 Views 0 Unlocks
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