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Journalism 1010 Exam 1 Study Guide

by: Abbey Marshall

Journalism 1010 Exam 1 Study Guide JOUR 1010

Marketplace > Ohio University > Journalism and Mass Communications > JOUR 1010 > Journalism 1010 Exam 1 Study Guide
Abbey Marshall
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study guide for exam 1
The Future of Media
Robert Stewart
Study Guide
journalism, Media
50 ?




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This 6 page Study Guide was uploaded by Abbey Marshall on Saturday September 17, 2016. The Study Guide belongs to JOUR 1010 at Ohio University taught by Robert Stewart in Fall 2016. Since its upload, it has received 19 views. For similar materials see The Future of Media in Journalism and Mass Communications at Ohio University.

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Date Created: 09/17/16
Quiz Questions from Chapters 1 and 2 1. What three elements are needed for convergence? Computing; telecommunications; media 2. The correlation function of mass communication is important because the media helps individuals understand their roles within society and culture by interpreting events and issues and ascribing meaning to them.   3. Which statement best describes the recent trend in media ownership? Media companies are being consolidated into larger companies. 4. Digitization is the process by which media are made into computer- readable form. 5. How does product placement in film and television demonstrate the principles of convergence? Viewers see a mix of normal programming and advertising content. 6. Economic convergence refers to the merging of Internet or telecommunications companies with traditional media companies, such as Comcast with NBC Universal. 7. What phenomenon is demonstrated when a show that’s produced in the United States (Sex and the City, for example) becomes wildly popular in another country? Cultural convergence 8. Which is an example of technological convergence? Kindle 9. An example of user-generated content is an original drawing done via illustration software. 10. The inventor of record for the telephone in 1876 is Alexander Graham Bell. 11. Why is viral marketing an efficient way of promoting products? It can reach millions in seconds 12. Which statement best describes how people access media in today’s convergence era? Social media, internet, and mobile devices 13. Mobile telephony has several advantages over the Internet in many developing countries around the world, since the telecommunications infrastructure varies from place to place. 14. “Media literacy” involves analyzing media content critically, such as examining the way media ownership or regulation may affect the type of media content we receive. 15. Media theorist Ben H. Bagdikian has argued that telecommunications mergers and acquisitions in the billions of dollars have built a communication cartel in the United States. He compares this situation to a group of independent businesses that collaborate to regulate the production, pricing, and marketing of goods. At stake are not just the control of industrial products, but also the words and images that define and shape our culture. 16. Understanding framing and media grammar can help us in our interactions with converging media and facilitate understanding of what these media present. 17. Radio and recorded music have their own grammar, one that is based solely on sound. 18. Professional journalism has a strong culture of what used to be called “objectivity” but is now referred to as fairness and balance. The professional duty of journalists is to cover an issue so that all sides are presented accurately and fairly. 19. Media literacy is not a goal to reach but an ongoing process whereby one can always improve in order to become a better media consumer and user. 20. The critical consumption of mass media messages starts with the understanding of the underlying rules according to which a medium presents itself. Each medium of mass communication presents its messages uniquely. These rules can also be described as media grammar. 21. A major culprit of information overload is email. The rise of social media has led to frequent interruptions in our daily lives. 22. The media grammar evolves as the type of digital devices we have access to evolves. Nowadays you can swipe across the screen of a tablet or phone to access a new window. These kinds of touch-screen interfaces also affect how websites are designed and the features they display. 23. One underlying assumption of criticisms of media bias and media effects is that the public is largely passive and accepts unquestioningly the media it consumes. However, audience research has shown that audiences can be active in interpreting and using media. 24. More and more Web designers are following an unwritten rule to place a website’s logo in the upper-left corner of the screen that is linked to return to the website’s home page. Another new visual convention is hypertext, which is generally either underlined or otherwise set apart typographically or graphically from nonlinked text. 25. As media consumers we take mental shortcuts in order to create meaning out of the information we receive in our everyday lives. The practice of framing helps us to classify, organize, and interpret things into certain frameworks presented in the media. 26. The concentration of media ownership and consolidation of media companies in the United States and globally is not simply about learning “the inside scoop” on who owns what. As media critics Ben Bagdikian and Robert McChesney have pointed out, these concentrations of power have serious repercussions for our democracy because of the power that the media have in our lives. 27. The media grammar of television fiction uses many of the same techniques seen in movies. However, television production budgets are much smaller than movie budgets. 28. Media businesses have been among the most profitable of any industry, with profit margins typically around 20% on an annual basis. 29. One of the conventions of interviewing in both the field and the studio is that the interview partner is instructed by the reporter to never look directly in the camera. 30. Stereotypes are presented so frequently that they seem to be hard to detect. 31. In Nigeria, many women who run market stalls in urban areas use mobile phones to easily coordinate prices with each other in different parts of the city. This is an example of how telecommunications can help facilitate business. 32. Media critics have argued that there is a significant downside to media conglomerates and media monopolies. Greater concentration of ownership results in less diversity in media voices, meaning that the public is poorly served. True or False Questions 1. Wikis and mash-ups of songs such as “Call Me Maybe” demonstrate a trend of the audience’s growing participation in media. True 2. Apple’s stocks suddenly decreasing in value was one result of the 2008 false report about Steve Jobs experiencing a heart attack. True 3. New avenues for marketing and distribution opening up on the internet have made it harder for smaller media companies and individuals to mass distribute their media products False 4. A reason for the many initial incompatibilities in the telephone system was that poor-quality materials were used to produce phones. false 5. A primary characteristic of interpersonal communication is that it is usually interactive or flows at least two ways. true 6. Synchronous media require the audience to be assembled simultaneously with the broadcast, transmission, or event. True 7. Surveillance provides information about the processes, issues, events, and other developments in society. True 8. The first means of electronic communication was the telephone. False


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