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Exam 1 Study Guide

by: Edmonia Nash

Exam 1 Study Guide MKTG 345

Edmonia Nash
University of Louisiana at Lafayette

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Study Guide for exam 1
Principles of Marketing
Study Guide
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This 2 page Study Guide was uploaded by Edmonia Nash on Saturday September 17, 2016. The Study Guide belongs to MKTG 345 at University of Louisiana at Lafayette taught by in Fall 2016. Since its upload, it has received 7 views.

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Date Created: 09/17/16
EXAM #1 STUDY GUIDE Chapter 1 1. What is marketing? 2. What does VALUE mean to you? 3. The five conditions of exchange are… 4. All of the following are Marketing Management Philosophies EXCEPT? a. Production b. Manager c. Sales d. Market e. Society 5. What question determines the Sales Marketing Philosophy? 6. What is the difference between sales and market orientation? 7. Describe several reasons for studying marketing. 8. Define Relationship Marketing. Name examples 9. Who is Geoffrey B. Small? Chapter 2 1. What is the importance of Strategic Planning? 2. Strategic marketing management addresses what two questions? 3. Instagram is an example of a SBU. 4. What is marketing planning? 5. Explain Ansoff’s Opportunity Matrix and Boston Consulting Group. Examples. 6. What are the 3 questions to ask yourself and which one is important? 7. What is the SWOT Analysis? 8. True/False. The three types of competitive advantage are cost, niche, and Promotion. 9. Name the following marking mix ( four P’s) 10.Discuss target market strategies. Chapter 3 1. Explain the determinant of the civil society. 2. Explain concept of ethical behavior. 3. Describe ethical behavior in business. 4. Define corporate responsibility 5. Define Foreign Corrupt Practices Act 6. Describe argument for and against corporate responsibility. 7. Green marketing, cause-related marketing Chapter 4 1. Discuss external environment and explain how it affects the firm. 2. Describe social factors that affect marketing 3. What are the four basic values strongly influenced attitudes and lifestyles. 4. Define component lifestyle 5. Explain the importance of marketing managers of current demographic trends. 6. Explain the importance of marketing managers of growing ethic markets. 7. What are the elements of economic factors? 8. Identify the impact on technology on firm. 9. Identify consumer and marketer reaction of state of economy. 10.Discuss political and legal environment of marketing. 11.Explain the basics of foreign and domestic competition.


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