Study Guide Test 1
Study Guide Test 1 CMST 1111 - 001
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This 7 page Study Guide was uploaded by Victoria Notetaker on Sunday September 18, 2016. The Study Guide belongs to CMST 1111 - 001 at Temple University taught by Scott Gratson (P) in Fall 2016. Since its upload, it has received 507 views. For similar materials see COMMUNICATION AND PUBLIC LIFE in communication and media studies at Temple University.
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Date Created: 09/18/16
Communications & Public Life – STUDY GUIDE TEST 1 KNOW THESE President Richard Gilbert Dean of Students Dean Stephanie Ive, Ed. D Student Affairs Dr. Kimberly Guire Dean of SMC Dean David Boardman SMC Career Center LuAnn Kahn th O Freuide nichte Töne!>> The poem of the inspiration for Beethoven’s 9 symphony. O = O Freudne = friends nicht = not diese = these Töne = tone - In German anything that is capitalized is a noun and to make a a noun singular to plural from add an e. - Freudne & Töne are both plural and a noun. Thorstein Veblen >>> (1857-1929) – >>> Technological - Technological Determinism Referred to as TD. Determinism (TD) o Noted by Thorstein Veblen § Did not focus on the true technology but rather the difference in social classes. § Explored social & economical experience of immigrants § Critiqued 19 century capitalism § Resulting in – “The Theory of the Leisure Class: An Economic of Institutions.” § Compared social progress & economic in o men & women o Norwegian immigrants vs. English townspeople o Social progress was tired to class differences • Differed with later theorists • Concept of technology as specific element of economic class. >>> Asserted 3 groups were emerging in U.S • Scientists • Engineers • Technologists The role of self, collective and tech mesh • We linked from who to what we are. • Tech affects everything we do & who we are. • Tech is anything that advances In life – contacts, hearing aids, pace makers, etc. • Tech advances are everywhere. - The WHEEL is the most significant technological advancement, next is the boat. - Cameras are everywhere - Tech as communication link social progress - Current events, news gathering, newspapers evolved because tech advances. Charles Beard >>> (1874-1948) o furthered positioning study of tech. - Grounded tech in a framework of politics, social advancements & historical conflict. - Active economist - History as being grounded in class iniatives, position that advanced his own personal sense of advocacy & activism. Concept originally noted by Veblen Concept furthered by Charles Beard [seven-league boots – CB] “Technological marches in seven-league boots from one ruthless, revolutionary concession to another, tearing down older factories and industries.” - Beard believed tech is important role as a primary motivator for social change, but negatively affected human communication. - Beard believes tech advances are sometimes negative o Human interaction negatively affected because of tech advances. § Dating, socially inept, relationships TD continued… § Effects interpersonal communication TD is noted as: >>> “The believe that social progress is driven by technological innovation, which in turn follows an ‘inevitable course.’” – Smith >>> “The idea that technolgica development determines social change…” >>> “Technology determines history.” – Williams social/cultural progress by technology innovation. Areas of Tech TWO Important Areas Tech is: 1. Predictable path largely beyond culture or political influence. 2. Society organizes itself to support and develop a technology & technology overall once being introduced. Augmented Reality (AR) Live in real time display Live, real world environment Computer generated images overlapping real time pictures. Allows reality info to come interactive and digitally obtainable. Impact of AR Advertising, education, entertainment >> tracking devices, fiducial markers How does it work? Tracking devices – tech involved in AR & abilitiy to see position of input devices & images of objects in view of the device. Fiducial Markers – objects placed in field view of imaging system appears in image for point of reference. Virtual Reality Replicated environment, stimulates presense in real/image worlds User interacts within worlds, generated world. Sight >>> Producter --- Eran May-Raz & Daniel Lazo Sight “excellent, perfect” – constant affirmation character always looking to computer to tell him how wonderful he is nothing is actually present sight system is just generating images constant screen in his world tells him what do on the date telling him to smile tells him about her and what to say controlled environment points for compliments forgets to take down the art she was interest in alcohol is real sees the dating app on the walls negatively affects the human interaction, pays attention to the info Marshal McLuhan >>> (1911-1980) - Prophet of mediated determinism in the age of TV Background of McLuhan - English literature, University of Toronto - Compared US media to Canada media - First major book The Mechanical Bride (1951) based on advertising Book structured on popular culture Focused on newspaper & magazine advertising Images of mechanical tech dominated popular consciousness First time advertising student in texts Turns Inwards… To see how media effects our own identity Media document who & what we are – determines who & what we are - Developed in the idea the form or tech of media was more important than the content. Argued tech & media leads to great cultural changes - Reach accessible at any time, immediate information Media Determinism MD – form of TD, furthered by McLuhan & Harold Innis (economist) o focused on the impact media o philosophy that puts the power of media has on society, institutions, culture, and individuals. TV Ages Discussion of TV age – by the 60s TV was becoming international - Focused on streaming and screens, watch TV from phone and iPad, Netflix, Apple TV, Hulu. Multiple screens, multiple media functions - Will the TV eventually overpower from culture based on new tech? § Ages of Tech 4 Technology Ages 1. Oral/Primitive Age – dominate sense was oral, listening 2. Literate Age – visual sense became important (pre-printing printing press press) no writing or reading. 3. Print Age – two words: printing press. dominance of visual with print, changed culture, growth of religion, bibles (Latin) 4. Electronic Age – computer ages dominated & involve all senses never ending age – all senses became major players Part of History based on tech. - Real way to study history is what tech used. Example of history & tech – health tech, pacemakers, defibulators “More senses make us true to a natural of human kind.” “Technology is the prime mover of the world; it can change the world.” Remediation Media supplies each other – systems, technique, styles, social significance - All media are extensions of each other, combo of old things. Sensorial Extension At Toronto McLuhan worked with economic historian Harold Innis. “All media are extensions of some human faculty-physic or physical…” - Wheel extension of the foot horses à wagons à cars – created roads & highways - Book extension of the eye - Printing Press extension of the hand & eye (visual) Ink à written book à printing press à typewriter à computer - Clothing extension of the skin Senses control the world and revolution of technology & its progress. - Technology is an extension of the function of the human body. Other Major Works The Gutenberg Galaxy (1962) - Self-explanatory à the printing press (PP) created by Johannes Gutenberg à The message is the title of the book - PP created printing culture which lead to the rise of public culture - pushed for extreme uses of senses. Understanding the Media: The Extension of Man (1964) Original Thesis MEDIUM IS THE MESSAGE - road did not create transportation or the wheel in culture, simply extended human functions to progress society in tech. - it’s not the content it’s the medium. - medium is the main role & delivers the message - the medium molded “the scale and form of human association and action” - uses the lightbulb as example à lightbulb doesn’t provide information or ‘content’ but it changes society because it allows us to exist in darkness. The shift from visual to electronic media societies will change. Global Village - not a good thing as systems of control will be deep seated in the world. o motivated McLuhan’s research - learn languages through tech - connect with someone & their art Hot Cold Hot vs. Cold Media Extends single sense in HD Use of senses in low definition ie: sharp image, HDTV High audience Low audience Less data Exludes Includes Straight forward Robert Heilbroner >>> (1919-2005) American historian economist researched economist, Adam Smith. - Suggest other way to look at economics in tech. Harvard studied government and economics. Served in United States Army in WWII Major Work Earned PhD in Economics at New School for Social Research The Worldly Philosophers (1953) – looked deeper into the works of most Adam Smith, Karl Marx, Henry George, John Keynes, Thomas Malthus, John Mil. Original Thesis DO MACHINES MAKE HISTORY? What makes machines? à humans $$$ Humans that have access to $$ - Something moved society from feudalism – economic ownership by landowners who became so by exchanged military service for lads to capitalism. ie: what is it? - Asserts that history is divided between modern and pre-modern, not chronological periods but as styles à how people think about themselves and what affects them. - The car in 1920s not change economy but also changed style & culture. Henry ford invented assembly line. No need education to be successful, just spot on assembly line. Human kind can now act beyond our control. There was no change in years, but rather how we view ourselves and our mentality. It’s not about periods in time, but how people think about themselves & what effects. Who controls what? - Asserts in premodern times, humans were acted upon beyond our control. Now, machines that we create end up affecting us. TD… Technological Determinism is a symbiotic relationship. History marked by the reaction to the environment around us, not the year. Machines Change history by changing the material condition of human existence – rely on them to understand who we are: Machines: - Palimpsest – very old document on which the originaly wiring has been eras and replace with new writing o In relation to MEDIA – it’s written on top of history, you cannot erase history, but you can “write on top of it to replace it. - Proposed that economics work in tandem with technology, allowed us to loosen or constrict our behavior To change the course of human progress you change technology. Change change in technology à change economy à change the world they work in tandem, they are semiotic Tech is driven by economics and those technologies allow us to operate in a more open or constricted manner – the construction of time. Tech is constant – always a viable force. 1. Economics 2. Technology 3. Change • These three things work in balance, one offsetting the other and affecting it but never being removed from it.
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