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Syracuse - SOC 107 - Class Notes - COM 107, Week 3 Notes

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Syracuse - SOC 107 - Class Notes - COM 107, Week 3 Notes

School: Syracuse University
Department: Sociology
Course: Communications and Society
Professor: R. Ford
Term: Fall 2016
Tags: communication, Communications, com107, and Intro to Communication
Name: COM 107, Week 3 Notes
Description: Week 3 Notes
Uploaded: 09/19/2016
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background image Media Research Theory Uses and gratifications (receiver): when people use media so they’re not 
alone (ex: watching Netflix while home alone), able to keep up with the 
trends
Agenda setting (sender): media sets what’s important to think about in 
their opinion, they show you what they want you to see to their benefit
Priming (sender): the media teases you, tells you what’s important that’s 
coming up so you’ll be more likely to come back
Framing (sender): the media shapes the story based on their perception Selective exposure (receiver): we select which messages to pay attention 
to based off our own bias, beliefs, ideals, morals, etc.
Media Research Who says what to whom with what effect? Advertisers/retailers use market research o To figure out who you are as a receiver
o To get into the mind of the consumer
o Make advertisements, etc. accordingly
Social construction of reality Window on the world o Is the “what” real or is it constructed? Propaganda Research Hypodermic Needle Model Mass media messages persuade all people powerfully and directly People believe the media is so powerful that it has the potential to hurt 
people
o Bad things can happen when people see certain things in the media
o Censorship came about for the need to protect children, violence-prone
people, etc. Strong Effects on the Media    Social Learning Theories: tries to enforce cooperation, creativity, 
confidence, can-do attitude
   Cultivation Theories: they serve a purpose in changing people’s thoughts 
and ideas
   Limited rights for commercial speech    Government control over media lead to industries regulating what was 
released, which lead to ratings, banning, etc.
   Morals: things/practices that you hold true to gas an individual    Ethics: what people as a group agree to follow, rules that govern human 
conduct
   Law: rules that meet the need to control, regulate, and legislate ethical 
conduct at the individual, corporate, and government

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School: Syracuse University
Department: Sociology
Course: Communications and Society
Professor: R. Ford
Term: Fall 2016
Tags: communication, Communications, com107, and Intro to Communication
Name: COM 107, Week 3 Notes
Description: Week 3 Notes
Uploaded: 09/19/2016
2 Pages 34 Views 27 Unlocks
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  • Notes, Study Guides, Flashcards + More!
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