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JOUR 350 - Class Notes - Week 1

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JOUR 350 - Class Notes - Week 1

School: SUNY College at Oswego
Department: Journalism
Course:
Professor: Fogel
Term: Fall 2016
Tags:
Name: BRC 350 Intro to Studying Media
Description: The concepts of studying Media
Uploaded: 09/19/2016
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background image Introduction to Studying Media (Concepts) Dr. Jennifer Fogel SUNY-Oswego 9/1/16 What messages do media send about… Media… Entertain Socialize and Educate ◦ Learn our social & cultural norms ◦ Appropriate behavior Informs ◦ Surveillance, framing Create community & consensus ◦ Parasocial relationships Why Analyze Media Critically? Interpret and understand experiences of self and others Evaluate subtle and overt ways in which media shapes aesthetic tastes, 
ethical, social, and cultural values, political and ideological perspectives
Understand ways media industries package, market, & positions people as 
commodities
Explain reactions to varied media, and how they vary among audiences What is Criticism? Describinganalyzinginterpreting, and evaluating patterned 
relationships among symbols in order to share an informed perspective with 
others 
3 Components: ◦ Thesis statement (argument) ◦ Development of thesis through logical arguments ◦ Concrete and specific supporting evidence  Criticism is NOT… Everyday unsupported opinions
background image Not necessarily negative Not history ◦ Critics focus on “how and what does it mean” as opposed to “what and  why” Not personal opinion! Kellner Evolution of Media Studies Literary studies Film studies Mass Communication Studies ◦ Media effects Proving causality – “X” has “Y” effect Quantifiable Methods In this class: Cultural studies What is Cultural Studies? Multidisciplinary Field Draws on 3 separate but interconnected areas of analysis: ◦ Political Economy ◦ Textual Analysis ◦ Audience Reception Goals of cultural studies: Contextualize the media text w/I the society that 
informs its production, construction, and consumption. 
Political Economy Ways in which texts are produced w/I a society  Disney Buys Lucasfilm Star  Wars  Disneyfied Sesame Street  on HBO Textual Analysis Media representations are never just simple mirrors or “reflections of reality.”  Textual analysis provides insights into how cultural texts are structured 

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School: SUNY College at Oswego
Department: Journalism
Course:
Professor: Fogel
Term: Fall 2016
Tags:
Name: BRC 350 Intro to Studying Media
Description: The concepts of studying Media
Uploaded: 09/19/2016
5 Pages 21 Views 16 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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