Limited time offer 20% OFF StudySoup Subscription details

JMU - ART 101 - Class Notes - Smad 101: Chapter 18 Mass Communication

Created by: Gab Calderon Elite Notetaker

> > > > JMU - ART 101 - Class Notes - Smad 101: Chapter 18 Mass Communication

JMU - ART 101 - Class Notes - Smad 101: Chapter 18 Mass Communication

School: James Madison University
Department: Art
Course: Smad 101: Intro to Media Arts
Professor: George Roger Soenksen
Term: Fall 2016
Tags: SMAD, 101, Chapter5, mass, and communication
Name: Smad 101: Chapter 18 Mass Communication
Description: These are notes I took while reading Chapter 18. Enjoy.
Uploaded: 09/19/2016
0 5 3 28 Reviews
This preview shows page 1 of a 2 page document. to view the rest of the content
background image CHAPTER 18:  Effects of investigating Mass communication:  Critical and cultural analysis focus on the various meanings that audience 
members construct from specific texts. 
Survey- large group answers questions  Panel study- specific survey, enables researchers to collect data from the 
same people at two or more points in time. (Takes long) 
Experiment- manipulation of a single factor to determine its impact on 
another factor. 
Field experiment0 is conducted in real life and helps establish causality Effects of M.C on knowledge and Attitudes:  1) Media and Socialization-  Socialization is the ways an individual come to adopt the behaviors 
and values of a group. 
Agencies of socialization- various people or organizations that 
contribute to the socialization of an individual. (Mass Media, parents, 
school, friends, siblings, personal experiences) 
Media is an important source of information like politics and social 
affairs. 
TV- information for everything like children  Stereotypes- T.V shows things to kids that arent accurate. Crime on TV
has 90% solving rate but that’s not true. 
Gender roles- females are loving and males work a lot.  2) Cultivation Analysis-  Heavy TV viewing cultivates perceptions of reality consistent with the 
view of the world on TV 
Methodology- TV portrays nothing about how the real world is like. Also
involves what viewers absorb from heavy exposure to TV. 
Problems- its difficult to determine cause & effect. People differ in ways
other than their TV viewing habits. Technical decisions like wording of 
questions. 
Mainstreaming- differences due to cultural and social factors tend to 
diminish among heavy T.V viewers. 
Resonance respondent’s real life experiences are congruent with those 
of the TV World. 
3) Agenda Setting-  Media has the ability to choose and emphasize certain topics. Thereby 
causing the public to perceive these issues as important. 
A.S usually happens during campaigns because its designed to set 
agendas (emphasizing the issue) and these campaigns have clear cut 
beginning and end. 
Framing- general way a new topic is treated by the media. Media tells 
us what and how to think. 

This is the end of the preview. Please to view the rest of the content
Join more than 18,000+ college students at James Madison University who use StudySoup to get ahead
2 Pages 11 Views 8 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join more than 18,000+ college students at James Madison University who use StudySoup to get ahead
School: James Madison University
Department: Art
Course: Smad 101: Intro to Media Arts
Professor: George Roger Soenksen
Term: Fall 2016
Tags: SMAD, 101, Chapter5, mass, and communication
Name: Smad 101: Chapter 18 Mass Communication
Description: These are notes I took while reading Chapter 18. Enjoy.
Uploaded: 09/19/2016
2 Pages 11 Views 8 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join StudySoup for FREE
Get Full Access to JMU - SMAD 101 - Class Notes - Week 2
Join with Email
Already have an account? Login here
×
Log in to StudySoup
Get Full Access to JMU - SMAD 101 - Class Notes - Week 2

Forgot password? Reset password here

Reset your password

I don't want to reset my password

Need help? Contact support

Need an Account? Is not associated with an account
Sign up
We're here to help

Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or support@studysoup.com

Got it, thanks!
Password Reset Request Sent An email has been sent to the email address associated to your account. Follow the link in the email to reset your password. If you're having trouble finding our email please check your spam folder
Got it, thanks!
Already have an Account? Is already in use
Log in
Incorrect Password The password used to log in with this account is incorrect
Try Again

Forgot password? Reset it here