Limited time offer 20% OFF StudySoup Subscription details

UNL - ALEC 101 - Class Notes - Week 4

Created by: Ashley Choma Elite Notetaker

UNL - ALEC 101 - Class Notes - Week 4

0 5 3 76 Reviews
This preview shows pages 1 - 2 of a 5 page document. to view the rest of the content
background image Communication in the 21 st  Century COMM 101
Week Four Notes
9/12 Pages 70-87 Reading Assignment
Chapter 18: The Rhetoric
Studying public speaking & communication in general is important in 
the U.S. Society for several reasons:
o Communication skills are paramount to securing & maintaining a  job o Public speaking suggests that as a society we are receptive to  listening to views that may conflict with our own o When one speaks before a group, the information resonates  beyond that group of people  The Rhetorical Tradition o Sophists: teachers of public speaking (rhetoric) in ancient Greece
o Aristotle’s definition of rhetoric: the available means of 
persuasion Assumptions of the Rhetoric o Aristotelian theory is guided by the following two assumptions  Effective public speakers must consider their audience Effective public speakers use a # of proofs in their 
presentations
o Audience analysis: an assessment & evaluation of listeners
o Aristotle’s proofs refer to the means of persuasion & 3 exist: 
ethos, pathos, and logos Ethos: the perceived character, intelligence, & good will of 
a speaker as they become revealed through his or her 
speech
Logos: the logical proof that speakers employ – their 
arguments and rationalizations
Pathos: emotional proof; emotions drawn from audience 
members
Syllogisms: A Three-Tiered Argument  o Syllogism: a set of propositions that are related to one another &  draw a conclusion from the major & minor premises o Premises are starting points or beginners used by speakers –  they establish justification for a conclusion o Syllogism looks like:  A  B B  C Therefore, A  C Canons of Rhetoric o Canons are the certain guidelines or principles
o Invention
background image Define as a canon of rhetoric that pertains to the 
construction or development of an argument related to a 
particular speech
Topics: an aid to invention that refers to the arguments a 
speaker uses 
Civic spaces: a metaphor suggesting that speakers have 
“locations” where the opportunity to persuade others exist
o Arrangement A canon of rhetoric that pertains to a speaker’s ability to 
organize a speech
Speeches should generally follow a threefold approach”  Introduction: part of an organizational strategy in 
speech that includes gaining the audience’s 
attention, connecting w/ the audience, & providing 
an overview of the speaker’s purpose 
Body: part of an organizational strategy in a speech 
that includes arguments, examples, & important 
details to make a point
Conclusion: part of an organizational strategy in 
speech that is aimed at summarizing a speaker’s 
main points & arousing emotions in an audience 
o Style A canon of rhetoric that includes the use of language to 
express ideas in a speech
Glosses: outdated words in a speech (should be avoided) Metaphor: a figure of speech that helps to make the 
unclear more understandable
o Memory A canon of rhetoric that refers to a speaker’s effort in 
storing information for a speech 
o Delivery A canon of rhetoric that refers to the nonverbal 
presentation of a speaker’s ideas 
Types of Rhetoric o Forensic rhetoric: a type of rhetoric that pertains to speakers  prompting feelings of guilt or innocence from an audience (past) o Epideictic rhetoric: a type of rhetoric that pertains to praising or  blaming (present) o Deliberative rhetoric: a type of rhetoric that determines an  audience’s course of action (future) Integration, Critique, and Closing o Logical Consistency
o Heurism
o Test of Time

This is the end of the preview. Please to view the rest of the content
Join more than 18,000+ college students at University of Nebraska Lincoln who use StudySoup to get ahead
School: University of Nebraska Lincoln
Department: Communications
Course: Communications in the 21st Century
Professor: Aaron Duncan
Term: Fall 2016
Tags:
Name: Week Four Notes
Description: These notes cover the readings and in class notes from week four!
Uploaded: 09/19/2016
5 Pages 11 Views 8 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join StudySoup for FREE
Get Full Access to UNL - Comm 101 - Class Notes - Week 4
Join with Email
Already have an account? Login here
×
Log in to StudySoup
Get Full Access to UNL - Comm 101 - Class Notes - Week 4

Forgot password? Reset password here

Reset your password

I don't want to reset my password

Need help? Contact support

Need an Account? Is not associated with an account
Sign up
We're here to help

Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or support@studysoup.com

Got it, thanks!
Password Reset Request Sent An email has been sent to the email address associated to your account. Follow the link in the email to reset your password. If you're having trouble finding our email please check your spam folder
Got it, thanks!
Already have an Account? Is already in use
Log in
Incorrect Password The password used to log in with this account is incorrect
Try Again

Forgot password? Reset it here