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MSU - Bus 190 - Class Notes - BUS 190 Week 3 Lecture 4

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MSU - Bus 190 - Class Notes - BUS 190 Week 3 Lecture 4

School: Michigan State University
Department: Business
Course: The Art of Starting: Entrepreneurship
Professor: Professor Szymusiak
Term: Summer 2015
Tags: business, Entrepreneurship class, Entrepreneurship, Into to Entrepreneurship, The Entrepreneurial Experience, and prototype
Name: BUS 190 Week 3 Lecture 4
Description: These notes cover all of the components of Design Thinking Methodology as well as the in-class library example. These notes also go over Prototypes and Start-Up Methodology.
Uploaded: 09/19/2016
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background image Yellow  Is  important   Green  is  definitions   Bold  is  also  important Ideation:  Design  Thinking  Process  -­‐ Day  2 • A  process  of  looking  for  solutions  that  are  more  "human-­‐centric"    and  driven   by  observation,  as  opposed  to  being  prescriptive  or  biased  by  (based  in)  past   experience Design  Thinking  Methodology § In-­‐class  ex:  "how  might  we  enhance  the  experience  of  users  of   MSU's  main  library?" ○ "how  might  we.."  question • Step  1:  We  covered  framing  a  design  challenge   ○ AEIOU • Step  2:  Observation   ○ "Users  need  _____because____." • Step  3:  Insight  Development   § Ex.  "how  might  we  create  more  unique  settings  for  students  to   study?" ○ "re-­‐write"  of  the  design  challenge   • Step  4:  Opportunity  Spaces   ○ Transition  from  "inspiration"  to  "ideation/solution" • Step  5:  Brainstorming   Recap:   • Doughnut  (Plain)  -­‐ minimum  viable  product   • Doughnut  with  sprinkles  -­‐ product • Remember:  "A  startup  is  a  temporary  organization  in  search  of  a  repeatable   and  scalable  business  model."   Prototypes  (MVP  -­‐Minimally  Viable  Product)   ○ Very  cash  intensive  and  costly  if  you  are  wrong. • Old  methodology  -­‐ build  then  ship.  Hope  your  hypothesis  was  correct. ○ Iteration:  Customer  discovery  and  customer  validation
○ Execution:  Customer  Creation  and  Company  Building
• New  methodology  -­‐ customer  development  &  product  development  occur   simultaneously.  Go  to  market  in  hours. Lean  Startup  Methodology DELIVERABLE  DUE  TUESDAY  BY  2:40  PM 9/15/16  Week  3  Lecture  4 Sunday,  September   18,  2016 7:37  PM

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School: Michigan State University
Department: Business
Course: The Art of Starting: Entrepreneurship
Professor: Professor Szymusiak
Term: Summer 2015
Tags: business, Entrepreneurship class, Entrepreneurship, Into to Entrepreneurship, The Entrepreneurial Experience, and prototype
Name: BUS 190 Week 3 Lecture 4
Description: These notes cover all of the components of Design Thinking Methodology as well as the in-class library example. These notes also go over Prototypes and Start-Up Methodology.
Uploaded: 09/19/2016
2 Pages 6 Views 4 Unlocks
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