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ULM - Bus 3005 - Class Notes - Week 2

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ULM - Bus 3005 - Class Notes - Week 2

School: University of Louisiana at Monroe
Department: Business
Course: Business Communication
Professor: Allison Jarrell
Term: Fall 2016
Tags: business and communication
Name: BUSN 3005 - Business Communications
Description: These notes come from lecture of Professor Allison Jarrell's Business Communications class. They cover a variety of material focused on the basics of effective communication in business settings. They also cover how to correctly write different channels of media like a letter, memo, etc.
Uploaded: 09/19/2016
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background image Search company digital or other files Talk with the boss Interview the target audience Conduct an informal survey Informal Research Methods Access Electronically Search Manually Investigate primary sources Conduct scientific experiments Formal Research Methods Learning Objective 1 Define the problem Establish time limits Set a goal; focus on quality rather than quantity Require participation Encourage out-of-box thinking Write down ideas Organize and classify ideas Tips for Product Brainstorming Group similar ideas Organize into lists or outlines Grouping Ideas to Show Relationships Define the mail topic (purpose of message) in the title Divide the main topic into 3 to 5 major components Break major component into exclusive sub-points (no overlapping) Use details, illustrations, and evidence sub-points Tips for Efficient Outlining Positive information/reader pleased/Interested/neutral Main point 1st or 2nd sentence Saves reader's time, proper frame of mind Use the Direct Strategy for receptive audiences Hostile/displeased/negative information/bad news Only reveal main idea after offering explanation/evidence for conclusion Respects the feelings of the audience Facilitates respectful hearing Use the Indirect Strategy for unreceptive audiences Organizing Ideas Into Strategies one independent clause Simple sentence two independent clauses Compound sentence One independent and one dependent clause Complex Two independent clauses and one independent clauses Compound-Complex Achieving Variety with four sentence types Learning Objective 2 8.31.16 CH. 5 Wk. 2 Wednesday, August 31, 2016 11:12 AM     BUSN 3005 Page 1    
background image Two independent clauses and one independent clauses broken-off parts of sentence Avoid Fragments Two Independent clauses without coordination conjunction or semicolon Avoid Run-Ons Two clauses joined without proper punctuation Avoid comma splices Three Common Sentence Faults Sentence Length Comprehension Rate 8 Words 100% 15 Words 90% 19 Words 80% 28 Words 50% Prefer Short Sentences Emphasize important ideas by using vivid and specific words General Vivid, Specific She has a new gadget Lisa lover her new Ipad That skyscraper is tall The Burl Halia in Dubai is 2,723 feet tall Achieving Emphasis Unlabeled Labeled Explore the possibility of leasing a site, 
but also hire a consultant
Explore the possibility of leasing a site, but, most 
importantly…
Un-Emphasis Emphasis Labor lawyers say that companies 
should review their internship 
programs because most offer they are 
illegal in interns are not paid for their 
work
Most internship programs are illegal if inters are not 
paid
We lost money Use active voice verbs for clear expression By us Money was lost Use passive voice verbs to de-emphasize the performer or to be tactful Using active and passive voice effectively Use active voice for directness, vigor, and clarity Indirect and less Clear in Passive voice Direct and more clear in active voice A customer service blog was started last year Rosario started a customer service blog last year Use passive voice to emphasize the action, not the doer Less tactful in Active Voice More Tactful in passive voice We cannot grant you credit Credit cannot be granted Use Parallelism to achieve balance     BUSN 3005 Page 2    

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School: University of Louisiana at Monroe
Department: Business
Course: Business Communication
Professor: Allison Jarrell
Term: Fall 2016
Tags: business and communication
Name: BUSN 3005 - Business Communications
Description: These notes come from lecture of Professor Allison Jarrell's Business Communications class. They cover a variety of material focused on the basics of effective communication in business settings. They also cover how to correctly write different channels of media like a letter, memo, etc.
Uploaded: 09/19/2016
3 Pages 7 Views 5 Unlocks
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  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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