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UM - JOUR 106 - Study Guide - Midterm

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UM - JOUR 106 - Study Guide - Midterm

School: University of Miami
Department: Journalism and Mass Communications
Course: Visual Design
Professor: Christopher Melchiondo
Term: Fall 2016
Tags:
Name: JMM Study Guide Quiz 1
Description: Covers material from the start of the semester to 9/19/16
Uploaded: 09/19/2016
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background image 1 JMM 106 Quiz #1 Study Guide Graphic design o The art of communication, stylizing, and problem-solving through the  use of type, space, and image. o Visually representing and arranging information to make it more  appealing and easy to understand. Functions of Graphic Design o Identification What something is Branding, logos o Promotion Why you should care Posters/brochures o Instruction How something works Infographics o Organization Page Layout Websites o Design is not about creating pretty pictures, but about structuring  information Beauty is just a byproduct  o Design Deals With: Space Where objects live Structures Relationships between objects o Most design can be broken down to blocks on a grid
o Good design doesn’t get in the way
Logos o Types Symbol Street logos Word Mark Stylized lettering Letter Mark Initials Combination Combo of others Emblem Words part of logo o Logos Evolve  Ex. Twitter  o Golden Ratio 1 to 1.6 o Rule of 1/3 applies
o Rules
background image 2 Do not use people’s images Do not use photos Build vector images instead Simplicity is Key Brochures o Continuity Don’t think of panels individually Graphic Design Principles o Three Main: Unity Relationship among the elements that helps it function 
together
Gives a sense of oneness Varity Variety is the opposite of unity o Balance between the two leads to hierarchy  Combining visual elements to achieve intricate and 
complex relationships
Hierarchy Expresses the organization of content Style Guides explain the concept o Others: Structure Order Harmony Balance o Keys to Visual Design Cohesive Structured  Readable Understandable Composition  o Process Learn as much as possible Sketch  Make Tweak Turn In  Type o Choosing type is common sense
o No good or bad fonts
Choose fonts according to topic o Made of reserved pieces of lead
o Types of Fonts
Serif Tiny Strokes (Times New Roman) Sans Serif No serifs (Arial)

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School: University of Miami
Department: Journalism and Mass Communications
Course: Visual Design
Professor: Christopher Melchiondo
Term: Fall 2016
Tags:
Name: JMM Study Guide Quiz 1
Description: Covers material from the start of the semester to 9/19/16
Uploaded: 09/19/2016
4 Pages 18 Views 14 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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