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JMM Study Guide Quiz 1

by: Angela Cameron

JMM Study Guide Quiz 1 JMM 106

Angela Cameron
GPA 3.86

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About this Document

Covers material from the start of the semester to 9/19/16
Visual Design
Christopher Melchiondo
Study Guide
50 ?




Popular in Visual Design

Popular in Journalism and Mass Communications

This 4 page Study Guide was uploaded by Angela Cameron on Monday September 19, 2016. The Study Guide belongs to JMM 106 at University of Miami taught by Christopher Melchiondo in Fall 2016. Since its upload, it has received 4 views. For similar materials see Visual Design in Journalism and Mass Communications at University of Miami.

Popular in Journalism and Mass Communications


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Date Created: 09/19/16
1 JMM 106 Quiz #1 Study Guide  Graphic design o The art of communication, stylizing, and problem-solving through the use of type, space, and image. o Visually representing and arranging information to make it more appealing and easy to understand.  Functions of Graphic Design o Identification  What something is  Branding, logos o Promotion  Why you should care  Posters/brochures o Instruction  How something works  Infographics o Organization  Page Layout  Websites o Design is not about creating pretty pictures, but about structuring information  Beauty is just a byproduct o Design Deals With:  Space  Where objects live  Structures  Relationships between objects o Most design can be broken down to blocks on a grid o Good design doesn’t get in the way  Logos o Types  Symbol  Street logos  Word Mark  Stylized lettering  Letter Mark  Initials  Combination  Combo of others  Emblem  Words part of logo o Logos Evolve  Ex. Twitter o Golden Ratio  1 to 1.6 o Rule of 1/3 applies o Rules 2  Do not use people’s images  Do not use photos  Build vector images instead  Simplicity is Key  Brochures o Continuity  Don’t think of panels individually  Graphic Design Principles o Three Main:  Unity  Relationship among the elements that helps it function together  Gives a sense of oneness  Varity  Variety is the opposite of unity o Balance between the two leads to hierarchy  Combining visual elements to achieve intricate and complex relationships  Hierarchy  Expresses the organization of content  Style Guides explain the concept o Others:  Structure  Order  Harmony  Balance o Keys to Visual Design  Cohesive  Structured  Readable  Understandable Composition o Process  Learn as much as possible  Sketch  Make  Tweak  Turn In  Type o Choosing type is common sense o No good or bad fonts  Choose fonts according to topic o Made of reserved pieces of lead o Types of Fonts  Serif  Tiny Strokes (Times New Roman)  Sans Serif  No serifs (Arial) 3  Better for body copy o Basic Typography  Typeface  Specific design of an alphabet  Coordinated set of character designs o Ex. IMPACT and Georgia  Typestyle  Each one of the ways a typeface can be displayed o Ex. Styles  Condensed, italic o Ex. Weights  Bold Italic, Black  Font  All characters required to set type in single size o Ex 12-point o 9-12 point = body copy o 9 ½ -11 = newspapers  Family of Type  All the fonts of all the typestyles of a given typeface o Ex. Heleveticas o Types of Spacing  Leading  Spacing between lines o Ex. 10 point font = 11 point lead  Tracking  Horizontal space between a group of letters  Kerning  Horizontal space between two letters  Contrast  One typeface with different styles  Line Spacing  Distance from the baseline of one line of type to another o Alignment  Right  Left  Center  Justified  Left and justified are best for body copy o Vertical Text  Only use capital letters  Lowercase letters look awkward o Versals  Enlarged letter at the beginning of a text o Paragraph Spacing  Adding space between paragraphs 4  Em space/Quad  Indent o Weights  Point  Basic Measurement  1/72 inch  Pica  12 points  1/6 inch  Inch  72 points  6 picas  Color Wheels o Types of Colors  Primary  Yellow, Blue, Red  Secondary  Green, Purple, Orange, Violet  Tertiary  Red-Violet, Yellow-Orange, Blue-Green, Yellow Green o Combinations  Analogous  Split Complements  Triad  Monochromatic o Variations  Hue  Base Color  Tints  Add White  Shades  Add Black  Tones  Add Grey


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