Export-Import Marketing Midterm Review
Export-Import Marketing Midterm Review INBS 347
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This 2 page Study Guide was uploaded by Maria Notetaker on Wednesday September 21, 2016. The Study Guide belongs to INBS 347 at Montclair State University taught by Carrino in Fall 2015. Since its upload, it has received 14 views. For similar materials see Export-Import Marketing in International Business at Montclair State University.
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Date Created: 09/21/16
Midterm Wednesday, October 21, 2015 12:20 PM 30 T/F 20 MC 3 Essays (select 2) Definition of international product life cycle understand meaning in a market Can you be socially responsible and profitable at the same time? Can both things be done? How important is activity? Every market fails; how do you treat that in a market Do you always have to do market research? Is there enough data available for people to make decisions? Or do you have to develop a lot of information (secondary vs primary data) or is there too much data? Will there be a time where we don’t have to worry about sales people? Franchises Gray market What makes up a virtual company corporation? What does the WTO do? What's their existence? Guanxi - networking program China When talking about the whole channel concept what is being talked about? Theories - mercantilism, competitive advantage Understand the market selection process, what are the strategies to enter markets What are the major environments that an importer/exporter has to consider? There is 5 if you consider competition
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