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Communication Theories Studyguide

by: Alicia Turman

Communication Theories Studyguide COMM 3343

Marketplace > University of Arkansas > Communication > COMM 3343 > Communication Theories Studyguide
Alicia Turman
GPA 3.0

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About this Document

They study guide covers the: Standpoint Theory, Cognitive Dissonance Theory, Action-Assembly Theory, Attachment Theory, and Implicit Personality Theory.
Contemporary Communication Theory
Lindsey Aloia
Study Guide
communication, Theory
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This 7 page Study Guide was uploaded by Alicia Turman on Wednesday September 28, 2016. The Study Guide belongs to COMM 3343 at University of Arkansas taught by Lindsey Aloia in Spring 2016. Since its upload, it has received 5 views. For similar materials see Contemporary Communication Theory in Communication at University of Arkansas.


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Date Created: 09/28/16
Contemporary Communication Theory Feb. 9 Standpoint Theory Goal is meant to understand the influence that a particular location exerts on peoples views of the world and their communication. Most often discussed with power When we talk about standpoint, it is a location shared by a group within the social structure that lends a particular kind of sense making to a lived experience. o A standpoint could be a race, class, gender, socioeconomic status, level of education etc.  Suggest that men and women have different perception in standpoint theory. Ways I identify: 1. woman, 2. Loyal 3. college senior, 5. white, 4. young adult, 6. catholic Standpoint theory arose from the slave period. Major assumptions of standpoint theory: o All knowledge is subjective and partial o Valid to the person experiencing it Standpoint theory gives us empathy. – allows us to create some sort of understanding, Contemporary Communication Theory- Feb 16 Cognitive Dissonance  Mental state that is distressing, seek to avoid.  Happens as a result of having attributes or behavior that are inconsistent.  Ex: smoking is bad but still smoke.  We will either change our attitude or behavior to avoid dissonance. 3 ways to relieve dissonance: 1.)Selective Exposure: a. Instead of consuming information that is counter to our beliefs, values, attitudes, we consume information that is consistent to what we already believe. b. Republican only watches fox news or only read Huffington post/ hang with people with values you have. c. Actively consume information that supports information that we already know. d. Because if we don’t, it might threaten us.- feel dissonant. 2.)Post-Decision Dissonance a. Close call decisions- often time leaves us feeling dissonant. b. Ex: making a decision about college c. In close calls, we sometimes can feel regret or remorse when we make a decision. d. Whether or not we feel this, it depends on 3 things: i. 1- how important is the issue. a. Where you are going to college- going to have more dissonance than a decision on what you’re going to have for dinner. ii. 2- how long you wait to make the decision. a. Longer you wait, the more dissonance you have. iii. 3- the reversibility of the decision. 3.)Minimal Justification a. A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counter attitudinal behavior. b. Ex: the post-it notes—person getting $1 compared to a person who got $20.—person who got 20 dollars to put 5000 post-it notes next to each other (very boring task) is told to tell the next person (who is getting $1) that the task was fun and that it wasn’t bad at all. This therefore leads the person who is getting the $1 for doing the same task to believe that it is worth it. c. Try to convince yourself something you’re doing is not as bad as it is.- find ways to justify your behavior. i. Ex: working out- don’t want to do it/ miserable- but you justify by saying its good for you and that you will feel great afterwards. Attitude/ Behavior DissonaceAttitude Dissonace Inconsistne Created ChangChangeced Reduced cy cy 3 revisions to theory: 1. Amason- says that amount of dissonance proportionate in the effort invested 2. Cooper- claims we only feel dissonance when our actions hurt another 3. Steel- attitude. Behavior change is not necessary to reduce dissonance if you have high self -esteem. Dissonance- distressing mental state.  Measure dissonance- self measure/ report data./ ask people how much dissonance they feel. o Problem with it is that there is no standard.- don’t know how to measure appropriately. o Another problem- people assume dissonance is always a bad thing. Contemporary Communication Theory—February 25 Action-Assembly Theory:  John green- he is a post-positivist theorist o Meaning he believes in science- takes a scientific approach when approaching the mind.  Relies on data, minimizing error and bias in his analysis  Goal is to approve or disapprove specific hypothesis.  Working from an inductive or deductive approach o Focus on realism  And generative realism  Which says that not only are we social beings, we are also psychological and physical beings.  In other words, when we create theory, we need to consider interaction and social world, psychological or cognitive world, and consider humans and psychological beings. o —says that the “ we start with an idea, from that idea we encode verbal and nonverbal cues that match the meaning we want to create.” Is not an adequate theory o Top-down approach  Goal of Action-Assembly: o 1. Is to explain the verbal and nonverbal behaviors you exhibit in interactions. o 2. What transpires in your mind to formulate and produce verbal and nonverbal messages.  When we look in the mind, john green says that people can what we can do, how we plan what we actually do, and how we interpret. o 3.why- to enhance message quality.  Action Features—are the building blocks of action assembly theory o Described as tiny snippets of thought and action that we have acquired over time. o They are stored in our memory o Action features are activated o What it activated is what was associated with what was most recently activated  Ex: stocking—Christmas o Action features then become activated, then we select from the activated action figures and assemble coalitions.  Stimulus ignites action feature, then select relevant action feature, then create coalition o Process= Action feature-becomes activated-select relevant ones to become coalition through assembly- that then causes our overt behavior. o Way to study is: to look at pausing, stuttering, stammering Contemporary Communication Theory Feb. 23 Theories we have talked about in class:  Attachment Theory o Attempts to describe how we will develop intimate relationships o Develops from your primary caregiver from the first 6 weeks to the first 6 months of your life. o Creates a working model about how we feel about ourselves and how we feel about others.  4 attachment styles.  Implicit Personality Theory o Total psychological makeup.- beliefs, values etc. o Personality develops from partly biologically, social learning o Halo Affect o Big 5 model of personality 1. Openness- emotional aware, open to new ideas, aware of feelings, ask a lot of question, agreeableness, positive, sensitive 2. Consciousness 3. Agreeableness 4. Extroversive 5. Neuroticism o Our personality doesn’t change, but we can change our behavior  Standpoint Theory o Suggests that your view of a situation is valid. o Everyone has a unique standpoint  But people of the same social location have similar standpoint  Everyone’s standpoint is subjective, valid, and is partial  Cognitive Dissonance Theory o Some sort of attitude behavior inconsistency that creates dissonance. o Change your attitude/behavior to reduce dissonance o Selective Exposure- one way to reduce dissonance  Stick with what we know o Often likely to experience dissonance when making big decisions.  -likely to have dissonance after the big decision has been made.  Ex: car, moving somewhere new, what college to go to How all these theories come together: Ex: how we make our decision on what to do on a Friday night:


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