Studyguide e Media Survey Midterm I
Studyguide e Media Survey Midterm I EMDT 1070
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This 7 page Study Guide was uploaded by Marjan Notetaker on Thursday September 29, 2016. The Study Guide belongs to EMDT 1070 at University of Cincinnati taught by Professor Lou Olenick in Fall 2016. Since its upload, it has received 121 views. For similar materials see E Media Survey in Electronic Media Technology at University of Cincinnati.
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Date Created: 09/29/16
STUDYGUIDE E Media Survey Chapters to know Chapter 1: Mass Communication, Culture, and Media Literacy Chapter 2: Convergence and the Reshaping of Mass Communication Chapter 3: Books Chapter 4: Newspapers Chapter 5: Magazines Chapter 11: Public Relations Chapter 12: Advertising Chapter 13: Theories and Effects of Mass Communication Chapter 14: Media Freedom, Regulation, and Ethics Contents Chapter 1: Mass Communication, Culture, and Media Literacy • What is Mass Communication o Communication Defined o Mass Communication Defines • What is Culture o Culture as Socially Constructed Shared Meaning o Functions and Effects of Culture • Mass Communication and Culture o Mass Media as Cultural Storytellers o Mass Communication as Cultural Forum • Scope and Nature of Mass Media o The Role of Technology o The Role of Money • Mass Communication, Culture, and Media Literacy o The Gutenberg Revolution o The Industrial Revolution • Media Literacy o Elements of Media Literacy o Media Literacy Skills Chapter 2: Convergence and the Reshaping of Mass Communication • Industries in Transition • The Good News for Media Industries • Changes o Concentration of Ownership and Conglomeration o Globalization Chapter 3: Books • Book Timeline • A Short History of Books o Books Come to Colonial North America • Books and Their Audiences o The Cultural Value of the Book o Censorship • Scope and Structure of the Book Industry o Categories of Books • Trends and Convergence in Book Publishing o Convergence o Smartphones, Tablets and e-‐Readers o Conglomeration o Demand for Profits and Hyper commercialism o Growth of Small Presses o Restructuring of Book Retailing Chapter 4: Newspapers • Newspaper Timeline • A Short History of Newspapers o The Earliest Newspapers o The Modern Newspaper Emerges • Newspapers and Their Audiences • Scope and Structure of the Newspaper Industry • The Newspaper as an Advertising Medium • The News and Feature Services • Trends and Convergence in Newspaper Publishing o Loss of Competition o Conglomeration: Hyper commercialism, Erosion of the Firewall, and Loss of Mission o Convergence with the Internet o Smartphones, Tablets and e-‐Readers o Changes in Newspaper Readership Chapter 5: Magazines • Magazine Timeline • A Short History of Magazines o The Early Magazine Industry o The Mass Circulation Era o The Era of Specialization • Magazines and Their Audiences • Scope and Structure of the Magazine Industry o Categories of Consumer Magazines • Magazine Advertising • Trends and Convergence in Magazine Publishing o Online Magazines o Smartphones, Tablets and e-‐Readers o Custom Magazines o Meeting Competition from Cable Telivision Chapter 11: Public Relations • Public Relations Timeline • Defining Public Relations • A Short History of Public Relations • Public Relations and its Audiences • Scope and Structure of the Public Relations Industry o Public Relations Activities • Trends and Convergence in Public Relations o Globalization, Concentration, and Specialization o Convergence o Smartphones, Tablets and e-‐Readers o Trust in Public Relations Chapter 12: Advertising • Advertising Timeline • A Short History of Advertising o Early Advertising o Industrialization and the Civil War o Magazine Advertising o The Advertising Agency and Professionalism o Advertising and Ratio o World War II • Advertising and Its Audiences o Criticisms and Defenses of Advertising o Specific Complaints • Scope and Nature of the Advertising Industry o The Advertising Agency o Types of Advertising o The Regulation of Advertising o Measuring the Effectiveness of Advertising • Trends and Convergence in Advertising o New and Converging Technologies o Smartphones, Tablets and Social Networking Sites o Increases Audience Segmentation o Psychographics o Globalization Chapter 13: Theories and Effects of Mass Communication • Mass Communication Theories and Effects Timeline • The Effects Debate o Micro-‐Versus Macro-‐Level Effects o Administrative Versus Critical Research o Trans missional versus Ritual Perspective • Defining Mass Communication Theory • A Short History o Mass Communication Theory o The Era of Mass Society Theory o The Emergence of the Limited Effects Perspective o Cultural Theory-‐ A Return to the Idea of Powerful Effects o The Meaning-‐Making Perspective • The Effects of Mass Communication-‐ Four Questions o Does Media Violence Lead to Aggression? Chapter 14: Media Freedom, Regulation, and Ethics • Media Freedom, Regulation, and Ethics Timeline • A Short History of the First Amendment o Early Sentiment for the Free Press o Defining and Refining the First Amendment • Social Responsibly Theory • Media Industry Ethics o Defining Ethics o Three levels of Ethics o Balancing Conflicting Interests E Media Survey Possible Questions Mid Term 1 Chapters 1 -5, 12 - 14 1. Printing presses and movable type were first used by the _________ between a.d. 600 and 1000. 2. The ability to comprehend and use a given form of communication effectively and efficiently is _________. 3. In schramm’s model of mass communication, messages from the media organization to the mass audience are characterized as: ___________. 4. Media literacy is: ___________. 5. Knowledge of media’s convention’s important because: __________. 6. The Osgood and Schramm conception of the mass communication process replaces source and receiver with: ___________. 7. If we apply the standard model of capitalism to prime-‐time television programming, the television network is the producer, _________ are the product, and advertisers are the consumers. 8. In mass communication, feedback is typically ________. 9. The differences between the individual elements of interpersonal and mass communication change the __________ the communication process. 10. Alphabets based on pictures-‐ for example, Chinese-‐ are said to be: ___________. 11. When you simultaneously consume many different kinds of media, you are engaging in: _________. 12. When a media system’s operation is dominated by a few large companies, a(n)__________ is said to be in place. 13. When a media company has content that it can use across a number of its different holdings, this is: ________. 14. When audiences consume content at a time predetermined by the producer and distributor: ________. 15. The strategy of tailoring media content to specific audiences possessing characteristics of interest to specific advertisers is: _________. 16. The means of delivering a specific piece of media content is referred to as a: ________. 17. The ability to access any content, anytime, anywhere describes: ________. 18. The integration, for a fee of specific branded products into media content is: _________. 19. When commercials are part of and essential to a piece of media content, proponents of this practice say it isn’t a commercial, it is: __________. 20. The very first colonial magazines were expensive and aimed at the small number of literate colonialists. Their content was composed primarily of: __________. 21. Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor’s office or library are a magazine’s: ______. 22. The year 1956 marked the beginning of the death of the mass circulation magazines. The first to cease publication was: ____________. 23. Uncle Tom’s Cabin was originally written as: _______. 24. When books are digitally stored, and once ordered instantly printed, bound and shipped, this is: __________. 25. The crisis, first published in 1910 as the voice of the national association for the advancement of colored people (NAACP), was founded and edited by noted African – American Intellectual: _______. 26. The __audit bureau of circulations______ was established in 1914 to provide reliability to a booming magazine industry playing loose with a self-‐announced circulation figures. 27. ______ are special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping. 28. When newspaper circulation figures include readers who did not originally buy the papers they read, they are said to include_________ readership. 29. The first newspaper printed in the colonies lasted but one day. Its publisher, Benjamin Harris, called it: ________. 30. The first African-‐ American newspaper ________, was established initially in 1827 by john B. Russwurum and the reverend Samuel Cornish. 31. In mass communication, feedback is typically:_________. 32. In communication, the means by which messages are carried is: __________. 33. People rarely succeed in contesting the dominant culture. T or F 34. The culture that seems to be shared by the majority of a given people is the: __________. 35. Despite what is happening to the other traditional forms of mass media, radio listenership, especially among young people, continues to grow. T or F 36. Highly flexible and alterable messages are characteristic of: _________. 37. Supporters point to economies-‐of-‐scale in their defense of media concentration. T or F 38. Different bounded cultures can share a common dominant culture 39. Gutenberg developed his press to produce:__________. 40. Paper made from the dried skins of animals is:_________. 41. The graphic description of how individuals make media and content choices based on expectation of reward and effort required is the:__________. 42. Print helped foster the Industrial Revolution:___________. 43. Cultures without a written language are called: ___________. 44. The differences between the individual elements of interpersonal and mass communication change the ____________ the communication process. 45. The most important story in a newspaper, as indicated by its placement, is located on the front page, toward the left, and below the fold. T or F 46. Newspapers have traditionally kept their advertising and editorial functions separate. This is often referred to as the __________. 47. Magazines price advertising space in their pages according to their: _________. 48. At a publishing house, the _____________ is in charge of determining which books that house will publish. 49. Books that are produced for elementary and high schools are called: __________. 50. Yellow journalism is thought to have acquired its name from a popular comics character of the time.
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