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Studyguide e Media Survey Midterm I

by: Marjan Notetaker

Studyguide e Media Survey Midterm I EMDT 1070

Marketplace > University of Cincinnati > Electronic Media Technology > EMDT 1070 > Studyguide e Media Survey Midterm I
Marjan Notetaker
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About this Document

This Studyguide covers all the chapters that we need to study for the exam. It also has 50 Questions that they can ask on the Exam.
E Media Survey
Professor Lou Olenick
Study Guide
Media, Advertising, magazines, books, emediasurvey
50 ?




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This 7 page Study Guide was uploaded by Marjan Notetaker on Thursday September 29, 2016. The Study Guide belongs to EMDT 1070 at University of Cincinnati taught by Professor Lou Olenick in Fall 2016. Since its upload, it has received 121 views. For similar materials see E Media Survey in Electronic Media Technology at University of Cincinnati.


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Date Created: 09/29/16
STUDYGUIDE E Media Survey Chapters to know   Chapter 1: Mass Communication, Culture, and Media Literacy   Chapter 2: Convergence and the Reshaping of Mass Communication   Chapter 3: Books Chapter 4: Newspapers     Chapter 5: Magazines   Chapter 11: Public Relations   Chapter 12: Advertising   Chapter 13: Theories and Effects of Mass Communication   Chapter 14: Media Freedom, Regulation, and Ethics Contents Chapter 1: Mass Communication, Culture, and Media Literacy •   What  is  Mass  Communication   o   Communication  Defined   o   Mass  Communication  Defines   •   What  is  Culture   o   Culture  as  Socially  Constructed  Shared  Meaning   o   Functions  and  Effects  of  Culture   •   Mass  Communication  and  Culture   o   Mass  Media  as  Cultural  Storytellers   o   Mass  Communication  as  Cultural  Forum   •   Scope  and  Nature  of  Mass  Media   o   The  Role  of  Technology   o   The  Role  of  Money   •   Mass  Communication,  Culture,  and  Media  Literacy   o   The  Gutenberg  Revolution   o   The  Industrial  Revolution   •   Media  Literacy   o   Elements  of  Media  Literacy   o   Media  Literacy  Skills     Chapter 2: Convergence and the Reshaping of Mass Communication •   Industries  in  Transition   •   The  Good  News  for  Media  Industries   •   Changes   o   Concentration  of  Ownership  and  Conglomeration   o   Globalization   Chapter 3: Books •   Book  Timeline   •   A  Short  History  of  Books   o   Books  Come  to  Colonial  North  America   •   Books  and  Their  Audiences   o   The  Cultural  Value  of  the  Book   o   Censorship   •   Scope  and  Structure  of  the  Book  Industry   o   Categories  of  Books   •   Trends  and  Convergence  in  Book  Publishing   o   Convergence   o   Smartphones,  Tablets  and  e-­‐Readers   o   Conglomeration   o   Demand  for  Profits  and  Hyper  commercialism   o   Growth  of  Small  Presses   o   Restructuring  of  Book  Retailing   Chapter 4: Newspapers •   Newspaper  Timeline   •   A  Short  History  of  Newspapers   o   The  Earliest  Newspapers   o   The  Modern  Newspaper  Emerges   •   Newspapers  and  Their  Audiences   •   Scope  and  Structure  of  the  Newspaper  Industry   •   The  Newspaper  as  an  Advertising  Medium   •   The  News  and  Feature  Services   •   Trends  and  Convergence  in  Newspaper  Publishing   o   Loss  of  Competition   o   Conglomeration:  Hyper  commercialism,  Erosion  of  the  Firewall,  and   Loss  of  Mission   o   Convergence  with  the  Internet   o   Smartphones,  Tablets  and  e-­‐Readers   o   Changes  in  Newspaper  Readership   Chapter 5: Magazines •   Magazine  Timeline   •   A  Short  History  of  Magazines   o   The  Early  Magazine  Industry   o   The  Mass  Circulation  Era   o   The  Era  of  Specialization   •   Magazines  and  Their  Audiences   •   Scope  and  Structure  of  the  Magazine  Industry   o   Categories  of  Consumer  Magazines   •   Magazine  Advertising   •   Trends  and  Convergence  in  Magazine  Publishing   o   Online  Magazines   o   Smartphones,  Tablets  and  e-­‐Readers   o   Custom  Magazines   o   Meeting  Competition  from  Cable  Telivision   Chapter 11: Public Relations •   Public  Relations  Timeline   •   Defining  Public  Relations   •   A  Short  History  of  Public  Relations   •   Public  Relations  and  its  Audiences   •   Scope  and  Structure  of  the  Public  Relations  Industry   o   Public  Relations  Activities   •   Trends  and  Convergence  in  Public  Relations   o   Globalization,  Concentration,  and  Specialization   o   Convergence   o   Smartphones,  Tablets  and  e-­‐Readers   o   Trust  in  Public  Relations   Chapter 12: Advertising •   Advertising  Timeline   •   A  Short  History  of  Advertising   o   Early  Advertising   o   Industrialization  and  the  Civil  War   o   Magazine  Advertising   o   The  Advertising  Agency  and  Professionalism   o   Advertising  and  Ratio   o   World  War  II   •   Advertising  and  Its  Audiences   o   Criticisms  and  Defenses  of  Advertising   o   Specific  Complaints   •   Scope  and  Nature  of  the  Advertising  Industry   o   The  Advertising  Agency   o   Types  of  Advertising   o   The  Regulation  of  Advertising   o   Measuring  the  Effectiveness  of  Advertising   •   Trends  and  Convergence  in  Advertising   o   New  and  Converging  Technologies   o   Smartphones,  Tablets  and  Social  Networking  Sites   o   Increases  Audience  Segmentation   o   Psychographics   o   Globalization   Chapter 13: Theories and Effects of Mass Communication •   Mass  Communication  Theories  and  Effects  Timeline   •   The  Effects  Debate   o   Micro-­‐Versus  Macro-­‐Level  Effects   o   Administrative  Versus  Critical  Research   o   Trans  missional  versus  Ritual  Perspective   •   Defining  Mass  Communication  Theory   •   A  Short  History  o  Mass  Communication  Theory   o   The  Era  of  Mass  Society  Theory   o   The  Emergence  of  the  Limited  Effects  Perspective   o   Cultural  Theory-­‐  A  Return  to  the  Idea  of  Powerful  Effects   o   The  Meaning-­‐Making  Perspective   •   The  Effects  of  Mass  Communication-­‐  Four  Questions   o   Does  Media  Violence  Lead  to  Aggression?   Chapter 14: Media Freedom, Regulation, and Ethics •   Media  Freedom,  Regulation,  and  Ethics  Timeline   •   A  Short  History  of  the  First  Amendment   o   Early  Sentiment  for  the  Free  Press   o   Defining  and  Refining  the  First  Amendment   •   Social  Responsibly  Theory   •   Media  Industry  Ethics   o   Defining  Ethics   o   Three  levels  of  Ethics   o   Balancing  Conflicting  Interests   E Media Survey Possible Questions Mid Term 1 Chapters 1 -5, 12 - 14 1.   Printing  presses  and  movable  type  were  first  used  by  the  _________  between  a.d.   600  and  1000.     2.   The  ability  to  comprehend  and  use  a  given  form  of  communication  effectively  and   efficiently  is  _________.     3.   In  schramm’s  model  of  mass  communication,  messages  from  the  media  organization   to  the  mass  audience  are  characterized  as:  ___________.   4.   Media  literacy  is:  ___________.     5.   Knowledge  of  media’s  convention’s  important  because:  __________.     6.   The  Osgood  and  Schramm  conception  of  the  mass  communication  process  replaces   source  and  receiver  with:  ___________.     7.   If  we  apply  the  standard  model  of  capitalism  to  prime-­‐time  television  programming,   the  television  network  is  the  producer,  _________  are  the  product,  and  advertisers   are  the  consumers.     8.   In  mass  communication,  feedback  is  typically  ________.     9.   The  differences  between  the  individual  elements  of  interpersonal  and  mass   communication  change  the  __________  the  communication  process.     10.  Alphabets  based  on  pictures-­‐  for  example,  Chinese-­‐  are  said  to  be:  ___________.     11.  When  you  simultaneously  consume  many  different  kinds  of  media,  you  are  engaging   in:  _________.     12.  When  a  media  system’s  operation  is  dominated  by  a  few  large  companies,   a(n)__________  is  said  to  be  in  place.     13.  When  a  media  company  has  content  that  it  can  use  across  a  number  of  its  different   holdings,  this  is:  ________.   14.  When  audiences  consume  content  at  a  time  predetermined  by  the  producer  and   distributor:  ________.     15.  The  strategy  of  tailoring  media  content  to  specific  audiences  possessing   characteristics  of  interest  to  specific  advertisers  is:  _________.     16.  The  means  of  delivering  a  specific  piece  of  media  content  is  referred  to  as  a:   ________.   17.  The  ability  to  access  any  content,  anytime,  anywhere  describes:  ________.     18.  The  integration,  for  a  fee  of  specific  branded  products  into  media  content  is:   _________.     19.  When  commercials  are  part  of  and  essential  to  a  piece  of  media  content,  proponents   of  this  practice  say  it  isn’t  a  commercial,  it  is:  __________.   20.  The  very  first  colonial  magazines  were  expensive  and  aimed  at  the  small  number  of   literate  colonialists.  Their  content  was  composed  primarily  of:  __________.     21.  Readers  who  neither  subscribe  to  nor  buy  single  copies  of  a  magazine  but  who   borrow  or  read  one  in  a  doctor’s  office  or  library  are  a  magazine’s:  ______.     22.  The  year  1956  marked  the  beginning  of  the  death  of  the  mass  circulation  magazines.   The  first  to  cease  publication  was:  ____________.     23.  Uncle  Tom’s  Cabin  was  originally  written  as:  _______.   24.  When  books  are  digitally  stored,  and  once  ordered  instantly  printed,  bound  and   shipped,  this  is:  __________.     25.  The  crisis,  first  published  in  1910  as  the  voice  of  the  national  association  for  the   advancement  of  colored  people  (NAACP),  was  founded  and  edited  by  noted  African  – American  Intellectual:  _______.     26.  The  __audit  bureau  of  circulations______  was  established  in  1914  to  provide   reliability  to  a  booming  magazine  industry  playing  loose  with  a  self-­‐announced   circulation  figures.     27.  ______  are  special  versions  of  a  given  issue  of  a  magazine,  in  which  editorial  content   and  ads  vary  according  to  some  specific  demographic  or  regional  grouping.     28.  When  newspaper  circulation  figures  include  readers  who  did  not  originally  buy  the   papers  they  read,  they  are  said  to  include_________  readership.     29.  The  first  newspaper  printed  in  the  colonies  lasted  but  one  day.  Its  publisher,   Benjamin  Harris,  called  it:  ________.     30.  The  first  African-­‐  American  newspaper  ________,  was  established  initially  in  1827  by   john  B.  Russwurum  and  the  reverend  Samuel  Cornish.     31.  In  mass  communication,  feedback  is  typically:_________.   32.  In  communication,  the  means  by  which  messages  are  carried  is:  __________.   33.  People  rarely  succeed  in  contesting  the  dominant  culture.  T  or  F   34.  The  culture  that  seems  to  be  shared  by  the  majority  of  a  given  people  is  the:   __________.   35.  Despite  what  is  happening  to  the  other  traditional  forms  of  mass  media,  radio   listenership,  especially  among  young  people,  continues  to  grow.  T  or  F   36.  Highly  flexible  and  alterable  messages  are  characteristic  of:  _________.   37.  Supporters  point  to  economies-­‐of-­‐scale  in  their  defense  of  media  concentration.  T  or   F   38.  Different  bounded  cultures  can  share  a  common  dominant  culture   39.  Gutenberg  developed  his  press  to  produce:__________.   40.  Paper  made  from  the  dried  skins  of  animals  is:_________.   41.  The  graphic  description  of  how  individuals  make  media  and  content  choices  based  on   expectation  of  reward  and  effort  required  is  the:__________.   42.  Print  helped  foster  the  Industrial  Revolution:___________.   43.  Cultures  without  a  written  language  are  called:  ___________.   44.  The  differences  between  the  individual  elements  of  interpersonal  and  mass   communication  change  the  ____________  the  communication  process.   45.  The  most  important  story  in  a  newspaper,  as  indicated  by  its  placement,  is  located  on   the  front  page,  toward  the  left,  and  below  the  fold.  T  or  F   46.  Newspapers  have  traditionally  kept  their  advertising  and  editorial  functions  separate.   This  is  often  referred  to  as  the  __________.   47.  Magazines  price  advertising  space  in  their  pages  according  to  their:  _________.   48.  At  a  publishing  house,  the  _____________  is  in  charge  of  determining  which  books   that  house  will  publish.     49.  Books  that  are  produced  for  elementary  and  high  schools  are  called:  __________.   50.  Yellow  journalism  is  thought  to  have  acquired  its  name  from  a  popular  comics   character  of  the  time.    


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