Study the following notes to prepare for our first SMAD 150 exam! ↓ ↓ ↓ ↓ ↓ ↓ ↓
SMAD 150 Notes, Week 1Sophie Witmer 8/29/16 What is Media Literacy??? *the ability to understand, analyze, use words, images, sound, and multimedia formats ●Media messages are EVERYWHERE ○ Vending machines, ads, clothing, video games, internet, music, etc…
How does it make sense??? ●Sets of perspectives (how do YOU interpret media?)
***In order to be media literate, be ACTIVE, not PASSIVE; use media to get further in life!
Four Dimensions of Analysis: 1. Communication Technologies a. means understanding how new media changes and are changed by the cultures that adopt them i.Video: Microsoft “What is Technology?” 2. Economics of Mediated Communication a. involves knowing how ownership and profit influence who gets a say (and sell) what to whom b. Powerful Media Corporations: i.CBS ii.Disney iii.20th Century FOX 1. Video: 60 Minutes Tobacco Story 3. Functions of Media in Everyday Life a. entails becoming aware of how you use media and their contents to satisfy your personal and social needs i.entertainment vs. personal identity ii.music, TV, internet, newspapers 1. Video: Uses of Music in “Diner” 4. Meaning of Messages in the Media a. means questioning how others select and shape the “stories” that validate (or negate) your life.
i.What does media offer to us? (messages) ii.When we receive the “text,” what is the meaning? iii.encoding vs. decoding (interpreting by questioning 1. Video: Mini USA “Defy Labels” Chapter 1 key ideas: ➔We live in an incredibly informationsaturated world ➔Try to figure out how to access info that will help YOU, not powerful corporations
SMAD 150 Notes, Week 2 Sophie Witmer 9/6/2016 Media Technology *key terms* ●Media (derived from Latin, meaning middle) in the middle of a communication process, between the sender and receiver of a message ●Traditional Mass Media technologies that allow communication from one place to be received in many places by a large audience ○ print, magazine, radio, newspapers ○ People are unable to immediately respond to traditional mass media ●Characteristics of traditional mass media (print and broadcast) ○ Known sender/anonymous receivers ○ Oneway communication (not interactive) ○ Clear distinction between producers and receivers Media Characteristics ●Mass Media ○ Senders are known ○ Receivers are anonymous ○ Primarily a oneway ●“New” Media (Internet) ○ Notion of known senders and anonymous receivers problematic ■ Senders can remain anonymous (Yik Yak, phishing) ■ Facebook, YouTube, Instagram, etc. require registration so that the receivers are NOT anonymous ■ Search history can be found easily, making Internet receivers NOT anonymous ○ Often very interactive ■ Communication can go BOTH ways (liking/disliking something on YouTube, writing on someone’s Facebook wall) Technological Determinism ●An approach that identifies technology, or technological advances, as the central causal element in processes of social change ●“To understand the relationship between media and society, the most important question is not ‘What does a new technology do to people?’ but, instead, ‘How do people use the new technology?’” Croteau & Hoynes, p. 300
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School: James Madison University
Course: SMAD 150 Mediated Communication: Issues and Skills
Term: Fall 2016
Tags: SMAD, Media, effects, Gender, race, audience, Literacy, and Technology
Name: SMAD 150 Exam 1 Study Guide (Weeks 1-5)
Description: This study guide covers all of the lectures and PowerPoints that we have done so far this semester!