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MIS 313 Exam #2 Study Guide

by: Ravshan Samiev

MIS 313 Exam #2 Study Guide MIS 313-004

Ravshan Samiev
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About this Document

This study guide covers chapters 8, 13, 14, 15, and Business Plug in on Chapter 23
Introduction to Management Information Systems
Dr. Tom Janicki
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This 6 page Study Guide was uploaded by Ravshan Samiev on Tuesday October 4, 2016. The Study Guide belongs to MIS 313-004 at University of North Carolina - Wilmington taught by Dr. Tom Janicki in Fall 2016. Since its upload, it has received 51 views.

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Date Created: 10/04/16
MIS 313: Exam 2 Study Guide Key: Red = Answers, Orange/Bolded = Key terms within the question Chapter 8 ­ Accessing Information Chapter 13 ­ Innovative Organizations 1. What is a data warehouse? Chapter 8  Is a logical collection of information gathered from many different operational  databases that supports business analysis activities and decision­making tasks 2. Information Cleansing or Scrubbing means? Chapter 8  Is a process that weeds out fixes or discards inconsistent, incorrect, or incomplete  information  3. The term: Data Rich, Information Poor.  Chapter 8  The problem of high volume of “data”, but not enough information (data that is useful  and up to date) to make intelligent and timely decisions  4. Define Business Intelligence. Chapter 8  Basing decision on data, experience, or knowledge and preferable a combination of  all three.  Ex. Airline: Analyzing popular vacation locations with current flight listings  Managers Using BI: Where has the business been? Historical perspectives offers  important variables for determining trends and patterns. 5. Benefit of Visual Data Intelligence. Chapter 8  Realizing patterns and relationships. Undercovering correlations and trends in data  that would otherwise go unnoticed. Also track corporate metrics such as critical  success factors and key performance indicators. 6. Distruptive versus Sustaning Technologies – Examples. Chapter 13  Disruptive technology is a new way of doing things that initially does not meet the  needs of existing customers. This type of technology tends to open new markets and destroy old ones.   Ex. Sony started as a tiny company that built portable, battery­powered transistor  radios. The sound quality was poor, but customers were willing to overlook that for  the convenience of portability. With their revenue they produced it for cheap, and  further used their revenue to improve their technology, which produced a still­better  radios.  The internet is the ultimate business disruptor.  Sustaining technology produces an improved product customers are eager to buy,  such as a faster car. This type of technology tends to provide us with better, faster,  and cheaper products in established markets. 7. Web 1.0, versus Web 2.0, versus Web 3.0 ­ Characteristics of Each. Chapter 13 & 15  Web 1.0: World Wide Web during its first few years (1991­2003) o Started Ecommerce and Ebusiness,  o Paradigm shift: occurs when a new radical form of business enters the  market that reshapes the way companies and organization behave  Web 2.0 (or Business 2.0: is the next generation of Internet use, a more mature,  distinctive communications platform characterized by new qualities such as  collaboration, sharing, and free. o Encourages user participation and the formation of communities that  contribute content  o Technical skills are no longer required to use and publish information to the  World Wide Web, eliminating entry barriers for online business o Business 2.0 technologies provide a virtual environment that, for many new  employees, is just as vibrant and important as the physical environment o Open systems, User­contributed content, collaboration system, crowd  sourcing, blogs, Wiki, mashup   Web 3.0 is based on “intelligent” web applications using natural language  processing, machine­based learning and reasoning, and intelligent applications o Computers can start to understand the relationships among concepts and  topics  o Mobile business: the ability to purchase goods and services through a  wireless Internet­enables device. 8. Key Benefits of e­Business. Chapter 13  E­Business includes ecommerce along with all activities related to internal and  external business operations such as servicing customer accounts, collaborating with partners, and exchanging real­time information    Advantages: o Improved Productivity, maximized convenience, and improve  communications o Expanding global reach: Through real­time information, businesses get  information richness, information reach o Opening new markets: Mass customization (the ability of an organization to  tailor its products or services to the customers’ specifications),  personalization (occurs when a company know enough about a customer’s  likes and dislikes that is can fashion offers likely to appeal to that person),  disintermediation (which occurs when a business sells directly to the  customer online and cuts out the intermediary), and cybermediation (the  creation of new kinds of intermediaries that simply could not have existed  before ebusiness, example is comparison­shopping sites. o Reducing costs: Business processes require less time and human effort or  can be eliminated. Ebusiness can also attract new customers inexpensively  with innovating marketing and retain present customers with improved  service and support o Improving operations: Communication is often faster, more available, and  more effective, encouraging customers to learn more about the product.  Customers can browse the content rich website, as well as shop and pay  online without leaving the house. o Improving effectiveness: Through interactivity (measures advertising  effectiveness by counting visitor interactions with the target ad, including time spet viewing the ad, number of pages viewed, and number of repeat visits to  the advertisement). As well as through clickstream data (which can observe  the exact patern of a consumer’s navigation through a site  Chapter 14 ­ EBusiness Chapter 15 ­ Collaborative Partnerships 1. B2B, B2C, C2C, C2B ­ examples of each. Chapter 14  Business­to­Business (B2B) applies to business buying from and selling to each other  over the Internet. o Ex. Medical billing service, software sales and licensing, and virtual assistant  business  Business­to­Consumer (B2C) applies to any business that sells its products or services directly to consumers online o Ex. Carfax: offers car buyers histories of used vehicles for free  Consumer­to­Business (C2B) applies to any consumer who sells a product or service  to a business on the internet o Ex. Customers who set their own prices for items such as airlines  tickets or hotel rooms and wait for a seller to decide whether to supply them  Consumer­to­Consumer (C2C) applies to customers offering goods and services to  each other on the Internet o Ex. An auction: where buyers and sellers solicit consecutive bids from each other and prices are determined dynamically 2. What is a eBusiness model? Chapter 14  Is a plan that details how a company creates, delivers, and generates revenues on the  Internet 3. SEO? Chapter 14  A search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking   SEO is critical because people only view the first few pages of a search result 4. Tools used to connect firms/people. Chapter 14  Email  Instant Messaging: Real­Time communication  Podcasting: converts an audio broadcast to a digital music player  Videoconferencing: allows people at two or more locations to interact via two­way video and audio simultaneously as well as share documents, data, computer displays, and  whiteboards  Web conferencing or webinar: blends videoconferencing with documents with  document sharing and allows the user to deliver a presentation over the web to a group  of geographically dispersed participants   Content Management Systems (CMS) 5. History ­ ARPANet, First User of the Internet?  ARPANET was the network that became the basis for the Internet.   ARPANET was developed under the direction of the U.S. Advanced Research  Projects Agency (ARPA) 6. Term to describe providing content to the web ? 7. Blog versus Wiki versus Mashup. Chapter 15  Blog: An online journal that allows users to post their own comments, graphics, and  videos  o Popular business examples include Sweet Leaf Tea, Stoneyfield Farm, Nuts  about Southwest, Disney Parks  WIKI: Collaborative website that allows users to add, remove, and change content o Popular business examples include Wikipedia, National Institute of Health,  Intelopedia, LexisNexis, Wiki for Higher Education   Mashup: Content from more than one source to create a new product or service  o Examples include Zillow, Infopedia, Trendsmap, SongDNA, ThisWeKnow 8. Internet, IntrAnet, Extranet  Internet: The global communication network that allows almost all computers  worldwide to connect and exchange information.   Intranet:A computer network with restricted access, aswithin a company, that uses s oftware andprotocols developed for the Internet.  Extranet: An extranet is a controlled private network allowing customers,  partners, vendors, suppliers and other businesses to gain information Hardware Business Plug In #3 (first half) ­ Chapter 23 1. Key factors you should know when purchasing a new device 2. What does the CPU do?  Central Processing Unit (CPU) or microprocessor: is the actual hardware that interprets  and executes the program (software) instructions and coordinates how all the other  hardware devices word together  3. How is a unit of measurement for the CPU?  CPU speed is measured in Megahertz (MHz):is the number of millions of CPU cycles per second, and Gigahertz (GHz): is the number of billions of CPU cycle per second  o Higher the cycle per second means faster processing 4. What is the purpose of RAM  Random Access Memory (RAM or read/write memory) is the computer’s primary working memory, in which program instructions and data are stored so that they can be accessed directly by the CPU via the processor’s high­speed external data bus o Needs constant power source or will be wiped clean 5. How is it measured?  RAM is measured in megabytes: (MB or M or Meg) is roughly 1 million bytes, and  gigabytes: (GB) is roughly 1 billion bytes 6. Name two long term storage devices 1. Magnetic medium (Hard Drive) 2. Optical medium (Optical Drive) 7. How are long term storage devices measured?  In megabytes and gigabytes 8. Name 3 input devices  Input devices: is equipment used to capture information and commands o A keyboard, mouse, and scanner are the most common forms of input devices o Stylus: used as a pen­like device that taps the screen to enter commands o Adaptive Computer Devices: input devices designed for special applications for  use by people with different types of special needs 9. Name 2 devices that may be input and output  Output devices: is equipment used to see, hear, or otherwise accept the results of  information processing requests  o A Monitor, mouse  10. What does dpi mean and what does it represent?  Dots per Inch (DPI) is used to measure the resolution of an image in print  DPI refers to the physical dot density of an image when it is reproduced as a real  physical entity


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