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TEMPLE / Communications / STRC 2112 / What is theory of reasoned action?

What is theory of reasoned action?

What is theory of reasoned action?


School: Temple University
Department: Communications
Course: Strategies and Tactics of Persuasion
Professor: Abbe depretis
Term: Fall 2016
Tags: theories, Models, dual-processing, Elaboration-Likelihood, Plato, and Aristotle
Cost: 50
Name: Persuasion, week 6 study guide
Description: Study guide for exam 1
Uploaded: 10/05/2016
5 Pages 5 Views 7 Unlocks

Persuasion week 6 lecture 2

What is theory of reasoned action?

Test Review

Norms based approach-the norms of the culture rather than  individual attitudes. An example would be peer-pressure Theory of reasoned action- attitudes and norms lead to behavioral  intention, which leads to intention.

Perceived Behavioral Control- the perception of the ease or  difficulty of the particular behavior. It is linked to control beliefs,  which refers to beliefs about the presence of factors that may facilitate or impede performance of the behavior. 

Narrative Paradigm- replaced the rational world paradigm- says that  humans communicate through stories rather than logic. It tests  probability and possibility. Is something likely and possible to happen? Heuristic systematic model- is similar to the ELM, the next item on  this list, attempts to explain how people receive and process  persuasive messages. The model states that individuals can process  messages in one of two ways: heuristically or systematically.  Heuristics are mental rules of thumb that are not the most accurate  procedure, but often very useful for common situations. They are  adaptive strategies that help us make decisions without using a lot of  time up.  

What is the boomerang effect?

Elaboration Likelihood model- (one of the dual-process models) the  elaboration refers to the conscious scrutiny we use in making an  evaluative judgment and requires both the motivation and the ability  to process information. The central route- the receiver consciously  and directly focuses on the persuasive communication When people  use the celtral route it is clear that they are consciously engaged in  thinking. The other side of the central route is the peripheral route of

information processing, the receiver may process information instantly  or with the senses.  

Anchor- core beliefs. If your anchor is the bible you have certain  latitude of acceptance and you’ll go so far and say that is ok. You are  willing to accept or negotiate things. Latitude of rejection is your end  point when you say no I’m not ok with this.  We also discuss several other topics like vsu accounting

Boomerang Effect- you can go so far and continue to be persuasive  but there’s a point when a person will no longer be persuaded and the  information will come back to bite you or the audience will laugh. SMCR model- know what the letters stand for: (s) source, (m)  message (c) channel, (r) receiver, and give an example and pick out  which is which. Blackfish example: documentary might change our  perspective verse a movie. Something on the internet verse a book the channel. As receivers we interpret messages differently based on  culture

What do platos dialogic approach means?

If you want to learn more check out 01:220:102

Agreement through silence- because you say nothing it is assumed you agree

Simile- makes exact comparisons. Aristotle says this limits people and  metaphors give the audience a wider range of possibilities.  Enthymeme- you remove one or of the premises because they  understand one of them. You may not say the major premise because  they don’t need to be reminded.  

a syllogism-has a major premise, a minor premise, and a conclusion.  EX: all men are mortal. Socrates is a man, Socrates is mortal.  Persuasion- two way co-creation of meanings

Citizen politican issue- does the citizen have the same ethical  standards as a politician and should both be judged the same way. A  politician has a different standard ethically than a civilian. What are the differences in ethical standards. Don't forget about the age old question of penn state stat 200

Private public dimension- are the same ethical standards relevant  for your private verse public stuff. What you say and do  Past- present dimension- asks if you should be judged on things  that happened in the past on the present. If you did something  unethical in the past should you still be judged in the present if you  don’t do it.  

Once or pattern issue- did something happen once or is it a  consistent pattern of behavior

Trivial or serious- how we judge the seriousness of something.  Stealing a pack of gum verse money

Cognitive Dissonance will NOT be on the exam 

Platos dialogic approach- dialogue is a two way street. His approach is philosophy and he is trying to get at the truth. Through constant  searching you can get to truth. It comes from the Socratic method of  constant question asking.  

Scotts Episteimic- the world has multiple meanings and  perspectives. There is no truth because everyone has a different  perspective on things. Truth can be stable but it changes. It’s not  static.  We also discuss several other topics like lab practical exam biology

Map/teritoties/conceptions/concepts/ denotative and  connotative meanings:

Conceptions are unique and are the connotative meanings from each  individual.  

Maps are the conceptions. We arbitrarily draw them to understand  space and how the world is divided.  

Territories are the realities. The territory won’t change. The animal  itself doesn’t change when we talk about it but we may each think  about it differently. Everyone has a different picture of a dog in their  head.  

The map is the way of thinking about it and the territory is the reality

The Golden rule- treat others as you would want them to treat you The Platinum rule- treat others as they would treat themselves The sleeper effect- when the source of the message and the  message itself disconnect and you still believe the message but you  may not remember where it came from.  If you want to learn more check out terrence long umd
We also discuss several other topics like goods that firms repackage with other goods for sale at a later stage are:

Theory of Planned Behavior and Reasoned Action- Ajzen  proposed a modification to the theory of reasoned action in his theory  of planned behavior which maintains that theory of reasoned action is  one type of theory of planned behavior. In theory of planned behavior  he added a third factor, perceived behavioral control, the original  theory of reasoned action- when people felt that they were in control of their behavior the theory worked well. During studies people actually  felt little control.

The theory of reasoned action suggests that stronger intentions lead to  increased effort to perform the behavior, which also increases the likelihood for  the behavior to be performed. Ajzen and Fishbein suggest two factors that  determine intention: attitudes and subjective norms. 

Expectancy values model- this is the theory of reasoned action  which leads to the theory of planned behavior

Cicero- the discovery or invention and arrangement of words Quintilian- all about the ethos or credibility of the speaker Burks Dramatism- life is a drama and we should look to motives to  understand how identification or motivation is created.  Pentad- the five elements. The act, agent, agency, scene, and  purpose.  

Three dimensions of language

Functional- what words do

Semantic- the shape of the meaning of words. When we look up the  meaning of a word

The thematic- the texture and feel of a word. Bumpy: it remind you of bumps. It makes you feel something and the word itself sounds like it.  Purposeful ambiguity- using vague turns so the most people can  relate to you or place their own meanings on words.  

The scarcity principle-w. act now; the function of a certain pair of  words together encourages us to act.  

Genres of rhetoric:  

1. Deliberative: deals with the future. Thinking about creating for  

the future

2. Judicial: inacting laws

3. Epideictic: of the present and ceremony. Eulogies

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