Honors Exploring Business Exam 2 Study Guide
Honors Exploring Business Exam 2 Study Guide BUS 1500H - 01
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BUS 1500H - 01
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This 1 page Study Guide was uploaded by Gianna P. on Friday October 7, 2016. The Study Guide belongs to BUS 1500H - 01 at Youngstown State University taught by William G. Vendemia in Fall 2016. Since its upload, it has received 23 views. For similar materials see Honors Exploring Business in Business Administration at Youngstown State University.
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Date Created: 10/07/16
Honors Exploring Business Exam 2 Study Guide Key things to study: Definition of Marketing Relationship Marketing o Prospects, first time customers, repeat customers, client, advocates Primary Research Methods o Surveys, mail, phone, interviews, online, receipt, focus groups, experimentation, observation Customer Buying Process o Recognize the problem, gather information, evaluate alternatives, make a choice, postpurchase evaluation Types of products – shopping, convenience, and specialty Top down deployment Marketing segmentation o Geographic, demographic, psychographic, productuse benefits Marketing Mix: 4 Ps o Product, price, promotion, distribution (place) Advertising Media o Broadcast TV, Cable TV, internet advertising, magazine, radio, outdoor advertising, direct mail, yellow pages, telemarketing, and personal selling Definition of Coolingoff period Types of retailer stores o Independent, chain, department store, discount store, warehouse showroom, convenience store, supermarket, superstore Know about social media in business
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