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Mass Communications Study Guide for 10/14 Quiz

by: Danielle Rios

Mass Communications Study Guide for 10/14 Quiz MC 101

Marketplace > Southeast Missouri State University > Music > MC 101 > Mass Communications Study Guide for 10 14 Quiz
Danielle Rios
GPA 3.6

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About this Document

This study guide is based off of the lectures for Chapters 5-6 and the Mean World Syndrome video.
Mass Communications and Society
Mr. Michael Simmons
Study Guide
Communications, business
50 ?




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This 2 page Study Guide was uploaded by Danielle Rios on Friday October 7, 2016. The Study Guide belongs to MC 101 at Southeast Missouri State University taught by Mr. Michael Simmons in Fall 2016. Since its upload, it has received 10 views. For similar materials see Mass Communications and Society in Music at Southeast Missouri State University.


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Date Created: 10/07/16
Mass Communication Quiz 2 Study Guide Chapter 4  Newspaper Industry o 1 true mass medium o Ben Day launched the New York Sun, which was an instant-access, affordable penny paper o Industrialization allowed papers to be printed in mass quantities o Urbanization occurred and, as more people moved to cities, more papers could be sold o Immigration allowed these papers to be sold to newcomers, and immigrants were able to learn English by reading these papers o Literacy increased and circulated print media o As newspapers became more popular, people became more informed about the world around them  Magazines o Scope of Magazine Industry has expanded, causing people to buy more magazines o Investigative Reporting  Books o Reference, textbook, trade o 10% of books make a profit Chapter 5  Recording Industry o Big Four are Universal, EMI, Sony and Warner o The artists gets 10% of the finances their songs receive o Programming Efficiency  Cultural Fallout: the switch to recorded media made radio less interested in local culture  Payola: bribing someone in order to promote a product o File-Swapping Blow: Shawn Fanning created Napster, a technology which allowed people to swap music online  Radio Industry o Government Licensing includes the FRA (Federal Radio Act), technological restrictions, content requirements and ownership limits o AM vs FM radio o Talk Radio o Public Radio  Corporation for Public Broadcasting: agency which provides federal funding of non-commercial radio Chapter 6  Adolph Zukor is the creator of Paramount  Over time, TV and movies developed a symbiotic relationship because movies could be advertised and shown on TV  People were willing to go into a suspension of disbelief when they saw movies in theatres  B-movies are movies which are produced in between big-hit films (A movies) to generate revenue  Noncommercial TV: PBS  Fragmented TV Industry o Terrestrial TV: land-based transmitters o Cable TV/Cable Networks  Gerald Levin utilized satellites for cable systems in 1975 Chapter 7  Walled Gardens were early business models detailing the limitations on online access  Browsers  Steve Jobs’ Historical Model o Stage 1: Computer Revolution (1980-1994)  The period of time when computers were produced more frequently and rapidly  Information Revolution refers to the time when digital technology changed fundamental principles of media (post-1980) o Stage 2: Internet Revolution (1994-2000)  During this time, accessibility and pervasiveness of the internet increased o Stage 3: Digital Lifestyle (2000-today)  Computer use has become a part of everyday life for most people  Blogs and Social Networking are forms of user-generated content  Targeted Marketing matches advertisers with potential customers based on their searches  Behavioral Targeting refers to matching advertisers with customers based on the customer’s personal information and activities (demographics and psychographics) Mean World Syndrome  George Gerbner proposed that media makes people afraid rather than making them violent  He created the Cultural Indicators Project which researched this theory  Cultivation is the system of messages that shapes our view of the world  Media has replaced how most people form their religion and ethical beliefs  Crime rates have gone down, but gun sales have increased


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