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American Media and Social Institutions Vocabulary

by: Breuna Hayward

American Media and Social Institutions Vocabulary JOUR 1020

Marketplace > Middle Tennessee State University > JOUR 1020 > American Media and Social Institutions Vocabulary
Breuna Hayward
GPA 3.4

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About this Document

This is the Vocabulary for the class so far I will post the answers to the study guide soon.
American Media and Social Institutions
Katherine Ann Foss
Study Guide
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This 3 page Study Guide was uploaded by Breuna Hayward on Saturday October 8, 2016. The Study Guide belongs to JOUR 1020 at Middle Tennessee State University taught by Katherine Ann Foss in Fall 2016. Since its upload, it has received 5 views.


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Date Created: 10/08/16
Affiliates­local television stations that carry the programming of a national network. Alternative Newspapers­Publications that provide a different viewpoint on the news, usually one that is politically radical or otherwise out of the mainstream. Blacklisting­list of people suspected to be communists, people on the list were prevented from finding work (Red Scare era) Coercion­ punishment if you do not do what someone says. Concentration of Ownership­lots of mergers and media conglomerates after Telecommunications Act of 1996. Conglomerates­Multi­interest and often multinational corporations that, under one corporate roof, may manufacture a wide variety of products. Convergence­ term that media critics and analyst use when describing all the changes that have occurred over the past decade, and are still occurring, in media content and within media companies. Cultural Approach to Communication­cultural values, customs, etc. influence media producers to produce a certain kind of content. That content then may or may not be received by consumers, and even that may not be understood. Co­authorship is also involved in that consumers participate actively with the media. Deregulation­ lifting of restrictions on business, industry, and professional activities for which government rules had been established and that bureaucracies had been created to administer. Digital Communication­images, texts, and sounds are converted (encoded) into electronic signal (represented   as   varied   combinations   of   binary   numbers—ones   and   zeros)   that   are   then reassembled (decoded) as a precise reproduction of, say, a TV picture, a magazine article, a song or a telephone voice. Early adopters­those who buy a new technology product early because of their love for technology. FCC­an independent US government agency charged with regulating interstate and international communications by radio, tv, wire, satellite, and cable.  Federal Communications Act of 1934 ­the far reaching act that established the FCC and the federal regulatory structure for US broadcasting Freelancers­self­employed specialists who look for side jobs. HUAC­The House Committee on Un­American Activities (HUAC) was an investigating committee which investigated what it considered Un­American propaganda. Ideological Consent­Privilege one perspective so powerfully that alternatives become nearly impossible to see. Interactive­Able to act back and forth between people or things. Libelous­ a defamatory statement that is printed. Linear Model of Communication­The Magic Bullet, Direct Effects, and The Hypodermic Needle. Mass Communication­the process of designing and delivering cultural messages and stories to diverse audience through media channels as old as the book and as new as the internet. Media­ the messages sent through a medium. Medium­ the device or method that is used to communicate a message. Muckrakers­Journalists who attempted to find corruption or wrongdoing in industries and expose it to the public. Page 1 of 3 Narrowcasting­any specialized electronic programming or media channel aimed at a target audience. Objective model­ the era of objectivity, "just the facts" journalism. Partisan press­an early dominant style of American journalism distinguished by opinion newspapers, which generally argued one political point of view or pushed the plan of the particular party that subsidized the paper. Payola­the unethical practice of record promoters paying deejays or radio programmers to favor particular songs over other. Penny Press­refers to newspapers that, because of innovations in printing, were able to drop their price to one cent beginning in the 1830s, thereby making papers affordable to working and  emerging middle classes and enabling newspapers to become a genuine mass medium. Phonograph­invented by Thomas Edison in 1887, the first machine capable of recording sound  onto medium and mechanically playing it back. Product placement­can be used in film to increase revenue to the studio. The film can include a  scene with some product, and the owner of the product could pay a hefty amount just for that  scene. Radio Act of 1912­ first passed by congress, it addressed the problem of amateur by operators  increasingly cramming the airwaves. Radio Act of 1927­ Second passed by congress, in an attempt to restore order to the airwaves, it  stated that licensees did not own their channels but could license them as long as they operated in order to serve the "public interest, convenience, or necessity". Satellite radio­ pay radio services that deliver various radio formats nationally via satellite. Seditious­ anything against the country. Selective exposure­the phenomenon whereby audiences seek messages andmeanings that  correspond to their preexisting beliefs and values. Selective Perception­the phenomenon that people often pay the most attention to things they  already agree with and interpret them according to their own predispositions. Self­censorship­The tendency to withhold information or opinions in group discussions. Single­sponsorship­one sponsor. Star System­A system initially developed for marketing films by creating and promoting stars as  objects of admiration. The promotion of stars has now become an end in itself. Studio System­A model of industrial organization in the film industry from about 1915 to 1946,  characterized by the development of major and minor studios that produced, distributed, and  exhibited films, and held film actors, directors, art directors, and other technical crew under  contract. Syndicates­leasing TV stations or cable networks the exclusive right to air TV shows Tabloid ­M agazine that featured fake headlines to grab readers' attention. War of the Worlds radio broadcast­on October 30  1938 a story on the radio directed by Orson  Welles, it was so realistic people thought that aliens were actually invading. Titling­the method of putting a title on records Wireless Ship Act­ the 1910 mandate that all major US seagoing ships carrying more than fifty  passengers and traveling more than 200 miles off the coast be equipped with wireless equipment  with a 100 mile range. Page 2 of 3 Yellow press­ a newspaper style or era that peaked in the 1890s; it emphasized high interest  stories, sensational crime news, large headlines, and serious reports that exposed corruption,  particularly in business and government Page 3 of 3


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