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This 3 page Study Guide was uploaded by Rachel Vigil on Wednesday October 12, 2016. The Study Guide belongs to JTC 351 at Colorado State University taught by Goodwin, Jill Suzanne in Fall 2016. Since its upload, it has received 3 views.
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Date Created: 10/12/16
Define: 1. Public Relations 2. Rhetoric 3. Cognitive Dissonance 4. Publicity 5. Pseudo-event 6. Marketing 7. Advertising What are the core components of PR? What is the difference between Earned Media, Owned Media and Paid Media? Name four errors to avoid in your writing Name the organizational publics What issues do PR and journalists have when working together? What some examples of media etiquette? What is the difference between a media advisory and a news release What are some pros and cons when writing emails? What are the four components of the a communication proposal? Name the three steps of developing a PR plan and give an example for each What are the 8 elements of a PR plan? Define: 1. Public Relations- The strategic management of creating and maintain relationships between an organization and its various publics 2. Rhetoric – art of using language effectively and persuasively 3. Cognitive Dissonance – people will ignore the messages that do not match their beliefs 4. Pseudo-event – events/situations created specifically for the sake of generating press coverage 5. Marketing – a process that ensures the right product reaches the right target audience at the right time. 6. Advertising – Designated within the promotions category of marking, ads are created to develop brand awareness, sell a product and gain customer loyalty What are the core components of PR? Research (google, talking with people etc.) Planning (creating goals and using key messages and strategies) Communication Evaluation (did we meet our goal?) What is the difference between Earned Media, Owned Media and Paid Media? Earned Media: Free publicity; selected for gatekeepers Owned Media: Organization that we work for allows for direct access to get out the message we want Paid Media: Advertising and sponsorship Name four errors to avoid in your writing Proofread, gobbledygood and jargon, poor sentence, wrong words, redundancies, too many numbers, hype, bias and stereotypes, politically incorrect language, Name the organizational publics Internal- everyone who works for the organization B-to-B – Business to Business B-to-C – Business to Consumer Contractor and vendors What issues do PR and journalists have when working together? Difficulty working with PR: lack of access, no means no, get to the point, problems with the usage of the content provided Difficultiy working with journalists: failure to contact the organizations, lack of preparation, name calling What some examples of media etiquette? Avoid errors, avoid callbacks, exclusives should be exclusives, avoid “buying” the story, avoid payola What is the difference between a media advisory and a news release Media advisories is event promotion they are more third person and more conversational What are some pros and cons when writing emails? Pros: Cost reduction, increase message distribution, flattens corporate hierarchy, speeds up decision making process Cons: Vulnerable to data loss, hackers can expose private emails, open to interpretation, not always the appropriate format What are the four components of a communication proposal? Intro, Body, conclusion, transmittal Name the three steps of developing a PR plan and give an example for each Identifying the situation – how to make sure to understand what they want from us? Gathering information- work with sources Analyzing information- Is it reliable, confirm credibility etc. What are the 8 elements of a PR plan? Situation, Objectives, Audience, Strategy, Tactics, Calendar, Budget, Evaluation
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