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MKTG 315 Final Study Guide

by: Maria Notetaker

MKTG 315 Final Study Guide MKTG 315

Marketplace > Montclair State University > MKTG 315 > MKTG 315 Final Study Guide
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Topics that will be discussed in the exam
International Tourism Marketing
Jensen, Ricard
Study Guide
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This 6 page Study Guide was uploaded by Maria Notetaker on Wednesday October 12, 2016. The Study Guide belongs to MKTG 315 at Montclair State University taught by Jensen, Ricard in Fall 2016. Since its upload, it has received 2 views.


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Date Created: 10/12/16
Final Study Guide Tuesday, May 3, 2016 04:18 PM Chapter 7 My definition of tourism marketing  Persuasive communication intended to change the attitudes & behaviors of  specific segments of potential tourists  Creating a value proposition   Not only about developing advertising campaigns & slogans BUT changing how  your company does business to respond to wants/needs Why services are Services are intangible, inseparable, variable, & perishable  Intangible ­ because the consumer is purchasing an experience and they can't  know what the service is going to be like beforehand  Inseparable ­ because they are provided at the same time we consume them  Variable ­ quality of service varies greatly   Perishable ­ because customers are left with a memory more than any tangible  product How tourism providers manage supply and demand  Anticipate long term trends that may cripple tourism  Identify trends in tourism between seasons & different days of the week Functions of destination tourism organizations  Advertising & promotions  Supporting tourism (aiding travel agencies/tourist destinations)  Provide more info for tourists (create content for new and old media, staff visitors centers)  Research tourism trends The elements of the marketing mix  7 P's o Product o Price o Place o Promotion o Process o People o Physical Evidence The use of social media in tourism marketing  Internet   Chapter 8 Direct and indirect revenues from tourism  Direct ­ money spent by tourists on transportation, food, lodging, attractions,  shopping)  Indirect ­ how money spent on tourism ripples throughout the economy (money  earned and spent by people employed in tourism ­ ripple effect) Nations with the highest tourism receipts  US, Spain, France, China, Italy, Germany, UK, Australia Slow tourism  When a destination encourages people to visit and spend time in more remote  locations in a country (better for the environment & local people) Backwards linkages  A form of indirect tourism revenue ­ when a tourist buys something locally made  or grown, they are supporting the individuals who create local products  How tourism affects employment  Tourism creates huge numbers of jobs  The costs of tourism, including the effects on nature, crime, traffic, and the local culture  Degrades sensitive habits  Increases traffic  Causes pollution  Brings in crime  Interrupts local culture How seasonality and economic fluctuations affect tourism  Number of tourists and demand will fluctuate    Chapter 9 The social and cultural benefits of tourism such as creating more understanding of other  cultures  Knowledge and understanding of other cultures increases  Tourism might increase world peace  The social and cultural costs of tourism such as commodification, crime, and the  demonstration effect  Commodification ­ authentic traits of locals are changed to meet tourist needs  The Demonstration Effect ­ locals see rich tourists showing off luxury goods they  hadn't seen before & therefore may want to change their lifestyle & acquire western  lifestyle   Crime, Sex Trafficking and Prostitution ­ tourists are the victims in most cases How tourism might benefit the environment  Tourists want natural habitats, resorts that reuse & recycle, and local flora and  fauna How tourism might hurt the environment  Cruise ships are thought to have a negative impact on environment  Land is cleared to create tourism attractions   Amounts of wastes are created (sewage [wastewater], garbage, emissions into the  air, polluted water runoff, noise pollution) How the actions of individual tourists may be bad for the environment (the environmental  footprint)  Walking in nature  Trampling vegetation  Littering  Approaching wildlife  Consumption of resources  Too much traffic  Environmental footprint ­ total amount of resources utilized to sustain man's  activities The carrying capacity  How much tourism nature can tolerate   Chapter 10 The tourist destination life cycle (startup, rapid growth, maturity, decline, and rebirth or  death  Startup  Rapid growth  Maturity  Decline  Rebirth/death The Butler sequence (exploration, involvement, development, consolidation and stagnation)  Exploration ­ tourists are first exploring or hearing about destination  Involvement ­ locals begin to provide few services to tourists   Development ­ tourism grows rapidly  Consolidation ­ large tour operators and hotel chains meet the needs of most  tourists   Rejuvenation/Decline  How to apply the tourist destination life cycle and the Butler sequence to Blackpool,  Benidorm, and Atlantic City  Blackpool ­ rise & fall (now deserted)  Atlantic City ­ no attempts to revitalize the destination   Benidorm ­ Tourism showed signs of decline during the recession in 2008­2010  but built new attractions, improved the quality of authentic tourism sites while  developed new hotels, implemented mass transit      Chapter 11 Why sustainable tourism is a controversial topic and why some people feel it is an oxymoron  Development results in actions that may not always be sustainable How sustainable tourism has not always been sustainable, and more recent efforts to make it  more sustainable  Not always sustainable ­ more pollution, loss of forests and natural areas,  increased urban areas & overcrowding, higher crime & global warming  Efforts ­ 'green' consumption, many people find (^ above) unacceptable  How public attitudes have shifted from the dominant Western environmental paradigm to the green paradigm  Non environmentalists > veneer environmentalists > true environmentalists            'green' consumption  The importance of books and films such as A Sand County Almanac, Silent Spring, An  Inconvenient Truth  Shed light on environmental impacts  How sustainable thinking differs from conventional thinking  Humans are separate from nature vs humans are part of nature  Reality is objective vs reality is subjective  Future is predictable vs future is unpredictable   Universe has order vs universe is chaotic The Triple Bottom Line  A new way that businesses are using to evaluate the success of what they do  (economic, social & environmental) Leave no trace  Leave it as you find it/pick up trash/stick to trails/keep wildlife wild/be careful  with fire/know before you go How airlines are trying to become more sustainable  Using biofuels (ethanol) rather than oil­based diesel and ethanol   Idea is this might lessen dependence on fossil fuels Greenwashing  Disinformation disseminated by an organizations as to present an environmentally responsible public image    From the Homework, Know these concepts  Tourism to Cuba ­ is going to increase due to the lift of embargo with the US  The influence of tourism from China ­ mass tourism from China  The Airbus and the Dreamliner   Tourism issues facing Bali ­ loss of nature, culture, etc. 


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