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UO / Journalism / J 201 / What is the study of knowledge?

What is the study of knowledge?

What is the study of knowledge?



What is the study of knowledge?

(Day 6) 10/17/16

- Media Fast Report

- Best ones

- Phase 1: Golden Phase – Deal w/ it

- Phase 2: Overly Deep Self Reflection Stoner Moment – I feel  strange but also good

- Phase 3: Hell Yes I Only Have One More Hour

- Main takeaway = Life becomes defined by participation in the  Culture Industry. 

- Epistemology

- Epistemology = study of knowledge

- Universities = epistemology machines

- 12th C. Europe

- concept has religious background

- Sientia Donum Dei Est = knowledge is a gift from  

How often do you deliberately seek out viewpoints opposed to /different than own?


- Divine Power has knowledge; gives knowledge to  


- Renaissance (14th – 17th C)

- New interest in place of human beings in larger world Don't forget about the age old question of Describe and illustrate cradle to cradle model.

- 1700s: Explosive growth of middle-class reading  


- Humans began thinking about commercial  

potential of their ideas

- “If all knowledge was derived from the

senses working upon nature … there  

was no room left for divine  


- Enlightenment (17th – 18th C)

Why does legitimacy requires the consent of the governed?

- New emphasis on reason, analysis, & individualism,  

rather than traditional authority

- “If there is something you know, communicate it.  

If there is something you want to know, ask it.”

- Truth

- Very slippery context

- Go to News companies

- New York Times We also discuss several other topics like South carolina is divided into two lambert zones. what are they?

- Google News

- 2012, Facebook study on emotions

- when exposed to “negative” stories, users = more likely to stay off Facebook

- Facts


(Day 6) 10/17/16

- Very flexible

- Percent of Americans who “trust” news media = 30%

- 51% of Democrats

- 30% Independents

- 13% Republican

- Truth?

- Urban legends tend to sprout up during times of anxiety

- Clown sightings

- When aren’t there low levels of trust in official institutions & sources of information?

- Concepts

1. Agenda Setting = more coverage story gets, more people are  interested

2. Cultivation Effect = more people consume a type of media, more  they perceive the world around them to be like that media 3. Spiral of Silence = people will stay silent if they believe they are in  the minority

4. Third-Person Effect = everyone else is susceptible to media  messages, but not me!

5. Confirmation Bias = tendency to search for information that confirms preexisting beliefs

Don't forget about the age old question of What is the process of defining the self?
If you want to learn more check out What is renaissance in french?

- How often do you deliberately seek out viewpoints opposed to /  different than own?

Manufactured Consent

(Day 7) 10/19/16

- Caution: Legitimacy requires the consent of the governed.

- Words

- Hegemony

- Ideology

- Power

- Discourse

- “Consent can be manufactured” – Brian McNair

- Here’s the Problem

- Keep public away from decision making process

- But try to make public THINK they are participating

- When all else fails, distract people from important stuf

- “Calculated strategies of distraction” – Kathleen Jamison - complicated If you want to learn more check out What is the importance of the unconscious and childhood relationships in shaping personality?

- Spin Industry

- Industry designed to spin of stories & events to favor one side - Formed in 1950s

- Spin Room = designated area where journalists conduct interviews  w/ politicians or their representatives after a debate

- 1952: Adlai Stevenson v. Dwight Eisenhower

- one knew how to use tv to support his campaign  

(Eisenhower); won We also discuss several other topics like What were the three possibilities of this mountain's activity?

- 1960; John Kennedy v. Richard Nixon

- Kennedy won; featured 1st Presidential Debate; 1st Debate on  tv

- Nixon didn’t know how to use tv as an advantage

- 1964; Lyndon Johnson v. Barry Goldwater; Johnson won - 1968; Richard Nixon won; paid people to do tv commercials - 1972; Nixon reelected; impeached due to corruption

- 1980; Reagan “Lets Make America Great Again”, talks about how  USA has improved

- Concepts needed

- Strategic communication changes political parties

- 1858; William “Boss” Tweed (party organizer)

- got people to vote for who he wanted

- 2016; Jennifer Palmieri (Clinton Communication lead)

- Strategic communication changes political leaders

- Celebrity Apprentice

- Ronal Raegan on tv “Girl From Jones Beach”

Manufactured Consent

(Day 7) 10/19/16

- Strategic communication makes politics more resource intensive  (aka expensive)

- Good tv commercials cost a lot of money

- 2012 Obama Campaign = $721 million

- 2016 Clinton = $780 million

- Strategic communication makes popular culture central to politics - Presidential candidates go on talk shows

- Strategic communication amplifies emotion & afect

- Strategic communication undermines deliberate modes - Strategic communication undermines power of press

- Strategic communication creates permanent campaigns - Day after Presidential Election, people start campaigning for  next election

- 4 years from now!!

- Watch out for distractions!

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