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UO / Journalism / J 201 / What is the study of knowledge?

What is the study of knowledge?

What is the study of knowledge?



What is the study of knowledge?

(Day 6) 10/17/16

- Media Fast Report

- Best ones

- Phase 1: Golden Phase – Deal w/ it

- Phase 2: Overly Deep Self Reflection Stoner Moment – I feel  strange but also good

- Phase 3: Hell Yes I Only Have One More Hour

- Main takeaway = Life becomes defined by participation in the  Culture Industry. 

- Epistemology

- Epistemology = study of knowledge

- Universities = epistemology machines

- 12th C. Europe

- concept has religious background

- Sientia Donum Dei Est = knowledge is a gift from  

How often do you deliberately seek out viewpoints opposed to /different than own?


- Divine Power has knowledge; gives knowledge to  


- Renaissance (14th – 17th C)

- New interest in place of human beings in larger world

- 1700s: Explosive growth of middle-class reading  


- Humans began thinking about commercial  

potential of their ideas

- “If all knowledge was derived from the

senses working upon nature … there  

was no room left for divine  


- Enlightenment (17th – 18th C)

Why does legitimacy requires the consent of the governed?

- New emphasis on reason, analysis, & individualism,  

rather than traditional authority Don't forget about the age old question of What is the first law of thermodynamic?

- “If there is something you know, communicate it.  

If there is something you want to know, ask it.”

- Truth

- Very slippery context

- Go to News companies

- New York Times

- Google News

- 2012, Facebook study on emotions

- when exposed to “negative” stories, users = more likely to stay off Facebook

- Facts


(Day 6) 10/17/16

- Very flexible

- Percent of Americans who “trust” news media = 30%

- 51% of Democrats

- 30% Independents

- 13% Republican

- Truth?

- Urban legends tend to sprout up during times of anxiety

- Clown sightings

- When aren’t there low levels of trust in official institutions & sources of information?

- Concepts

1. Agenda Setting = more coverage story gets, more people are  interested

2. Cultivation Effect = more people consume a type of media, more  they perceive the world around them to be like that media 3. Spiral of Silence = people will stay silent if they believe they are in  the minority

4. Third-Person Effect = everyone else is susceptible to media  messages, but not me!

5. Confirmation Bias = tendency to search for information that confirms preexisting beliefs

If you want to learn more check out What is lambert projection?

- How often do you deliberately seek out viewpoints opposed to /  different than own?

Manufactured Consent

(Day 7) 10/19/16

- Caution: Legitimacy requires the consent of the governed.

- Words

- Hegemony

- Ideology

- Power

- Discourse

- “Consent can be manufactured” – Brian McNair

- Here’s the Problem If you want to learn more check out What is the process of defining the self?

- Keep public away from decision making process

- But try to make public THINK they are participating

- When all else fails, distract people from important stuf

- “Calculated strategies of distraction” – Kathleen Jamison - complicated

- Spin Industry

- Industry designed to spin of stories & events to favor one side - Formed in 1950s

- Spin Room = designated area where journalists conduct interviews  w/ politicians or their representatives after a debate

- 1952: Adlai Stevenson v. Dwight Eisenhower

- one knew how to use tv to support his campaign  

(Eisenhower); won

- 1960; John Kennedy v. Richard Nixon

- Kennedy won; featured 1st Presidential Debate; 1st Debate on  tv

- Nixon didn’t know how to use tv as an advantage

- 1964; Lyndon Johnson v. Barry Goldwater; Johnson won - 1968; Richard Nixon won; paid people to do tv commercials - 1972; Nixon reelected; impeached due to corruption

- 1980; Reagan “Lets Make America Great Again”, talks about how  USA has improved If you want to learn more check out Why was it perfect during the roman empire?

- Concepts needed

- Strategic communication changes political parties

- 1858; William “Boss” Tweed (party organizer) If you want to learn more check out Who is alfred adler?

- got people to vote for who he wanted

- 2016; Jennifer Palmieri (Clinton Communication lead)

- Strategic communication changes political leaders

- Celebrity Apprentice

- Ronal Raegan on tv “Girl From Jones Beach”

Manufactured Consent

(Day 7) 10/19/16

- Strategic communication makes politics more resource intensive  (aka expensive)

- Good tv commercials cost a lot of money

- 2012 Obama Campaign = $721 million

- 2016 Clinton = $780 million

- Strategic communication makes popular culture central to politics - Presidential candidates go on talk shows We also discuss several other topics like When is a series of small steam explosions began?

- Strategic communication amplifies emotion & afect

- Strategic communication undermines deliberate modes - Strategic communication undermines power of press

- Strategic communication creates permanent campaigns - Day after Presidential Election, people start campaigning for  next election

- 4 years from now!!

- Watch out for distractions!

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