Exam 2 Study Guide
Exam 2 Study Guide CPR 201
Popular in Public Relations Strategy Development
Popular in Communication Studies
This 4 page Study Guide was uploaded by Kelly H on Monday April 6, 2015. The Study Guide belongs to CPR 201 at University of Miami taught by HyunJi Lim in Spring2015. Since its upload, it has received 141 views. For similar materials see Public Relations Strategy Development in Communication Studies at University of Miami.
Reviews for Exam 2 Study Guide
Can you just teach this course please? lol :)
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 04/06/15
CPR 201 Test 2 Study Guide 4615 1233 PM CPR201 Spring 2015 Final Exam Study Guide Chapter 4 Establishing Goals amp Objectives Positioning The goal amp different types of goals Objectives amp their elements Examples of goals and objectives Poorly worded objectivesquot Chapter 5 Formulating Action amp Response Strategies Proactive strategies both action amp communication Transparent communication Media theories important to public relations The typology of reactive strategies 0 0000000 Ethics Publicity stunt Alliances amp Opinion leaders StudentFarmer Alliance Principles of Strategic Philanthropy Benefits of EmployeeVolunteer Programs Value of Symbolism Ground Zero Mosque Navy Apology Chapter 6 Developing the Message Strategy gt MADE to STICK NO TEXTBOOK Curse of knowledge Simple Unexpected Concrete Credible Emotional Stories Chapter 7 Selecting Communication Tactics Definition of communication tactic Traditional categorization of media Strategic communication tactics 0 00000 Which is most commonly used among three interpersonal channels of communication What are the characteristics of organization media tactics and when is it recommended to use Ethical concerns with social media Advantages when using news media tactics Top 3 newspapers with largest circulation Information subsidy Advertising amp promotional media tactics Chapter 8 Implementing the Strategic Plan Strategic planning ladder Packaging communication tactics Schedule Media frequency Media reach Timeline Gantt chart Know the 3 BASIC QUESTIONS for each step of analysis 4615 1233 PM 4615 1233 PM
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'