×
Log in to StudySoup
Get Full Access to UO - J 201 - Class Notes - Week 8
Join StudySoup for FREE
Get Full Access to UO - J 201 - Class Notes - Week 8

Already have an account? Login here
×
Reset your password

UO / Journalism Core / JOUR 201 / What is the study of economics of media industries?

What is the study of economics of media industries?

What is the study of economics of media industries?

Description

Snapchat


What is the study of economics of media industries?



(Day 10) 10/31/16

- Media Studies Night Thurs Nov. 3 4-5:30 Allen Hall Atrium

- Media Ownership Paper

- Due Monday Nov 30

- Research or reflect on media product (or company whose  products you use)

- Political Economy = study of economics of media industries - Media industries function according to economic policies & practices that emphasize profit

- Capitalism

- Snapchat

- “people are living with this massive burden of managing a digital  version of themselves.” – Snapchat CEO (Evan Spiegel) If you want to learn more check out Which attractive force is the weakest?

- Stanford, Summer 2010 (Evan Spiegel & Bobby Murphy) - Brainstormed futurefreshman.com for high school students - Didn’t work


What is snapchat?



We also discuss several other topics like What did karl marx mean by mode of production?

- May 2011

- Added Reggie Brown

- Talks to Evan Spiegel about creating social media that  

deletes itself

- Thought of due to Anthony Weiner’s scandal

- “default delete”

- first created by using polaroid cameras

- that night, started creating app

- Programmer = Bobby Murphy

- Summer 2011

- Designed “Pictaboo”


What is the meaning of monetizable behavior?



- July 13, 2011 went on App Store

- By end of August 2011, 127 downloadsWe also discuss several other topics like Which of the following periods of greek history came third?

Snapchat

(Day 10) 10/31/16

- Spiegel showed app to cousin (middle-school) in  

Orange County

- Students sent each other notes during  

school day

- Changed name to Snapchat due to legal problems

- Jan 2012 = 30,000 users

- Oct 2012 = 10 million users

- Dec 2012 video was introduced

- June 2013

- Logo change

- Reggie Brown sued Snapchat (maybe $500 million)

- Other 2 wanted app for themselves

- Worth $20 billion

- June 2013 stories function released

- Photos shared daily = 200 million

- Oct 2013 = more than 350 million users

- Networth = $3.5 billion

- Revenue = $0

- At least 2 offers rejected

- Facebook $3 billion

- Google $4 billion

- Successful Social Media Companies

- Broad appeal

- Increasing user engagement

- Sustainable growth Don't forget about the age old question of What are the factors influencing external + internal respiration?

- Monetizable behavior (behavior that can convert user behavior into  money)

- “Snapchat will need to figure out how to incorporate  

businesses that will not disrupt users”

- June 2014

- Companies advertising on Snapchat

- “Our Story”

- doesn’t get in way of users

- don’t have to watch it

- capturing experiences digitally

- Oct 2014

- Snapchat introduced commercials

Snapchat

(Day 10) 10/31/16

- June 2015

- Geofilters introduced

- McDonalds = 1st used

- Only allowed to use Geofilters at your location If you want to learn more check out What is a mosque?

- Today, geofilters used 800 million times per day

- Oct 2015

- Lenses introduced

- First one was for Peanuts Movie

- Introduced “Discover”

- Ways for businesses to advertise

- Feb 2016

- Super Bowl 50; “Snapchat Spectacular”

- Deadpool had massive presence

- Lenses on Snapchat = $350,000 up to $700,000 / day

- Gatorade lens got 165 million views

- April 2016

- Lenses for Summer Olympics

- “Swipe to Shop”

- L’Oréal

- Videos watched daily = 10 billion

- Networth = $20 billion

- Revenue = $350 million

- Projected revenue 2017 = $1 billion

- 100 million users

- average spent 30 mins. / day on app

- May 2016

- Taco filter (one day)

- Viewed 224 million times

- Average 24 seconds

- Interactive, “you are the taco”

- Monetizable Behavior

- “Snapchat knocked that shit out of ballpark” We also discuss several other topics like What is the meaning of adjacent nodes?

- June 2016; Ad Partners / Creative Partners

- Divisons in Snapchat

- July 2016; Memories

- July 2016; Object Recognition

- Send your coupons for objects you take a picture of

- Sept 2016; Spectacles

- “We’re trying to get to the essence of conversation – which is  not which media format we choose to use”

Snapchat

(Day 10) 10/31/16

- Sept 2016; Company renames themselves; Snap Inc. - Looking for “essence of conversation”

- Is taco filter “essence of conversation”?

Page Expired
5off
It looks like your free minutes have expired! Lucky for you we have all the content you need, just sign up here