is the art and science of choosing target markets and building profitable relationships with them.

Question

is the art and science of choosing target markets and building profita ﻿1) What is marketing? 8) What is a Product?

Expert · Accepted Answer

1) What is marketing?  Marketing- The process by which companies create value for consumer and build relationships in order to capture value.  Marketing Process: understanding market place and customer needs                   1) Needs (deprivation), wants (shaped by society), demands (buying power for a             want)        2) Marketing Offers- combination of products, services, info, or experience                                      Marketing Myopia- paying more attention to specific             products than to benefits and expiries of products        3) Value/satisfaction        4) Exchange- act of obtaining desired object; relationships         5) Markets- set of actual/potential buyers  Designing a Customer-Driven Marketing Strat

is the art and science of choosing target markets and building profita

is the art and science of choosing target markets and building profita
Description

School: University of Nevada Reno

Department: English

Course: Marketing Principles

Professor: Thomas burnham

Term: Spring 2017

Tags: Marketing

Cost: 25

Name: Marketing Notes

Description: These notes cover every concept that the professor goes over during class.

Uploaded: 12/19/2016