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UNT / Marketing / MKTG 3650 / Business to consumer refers to what?

Business to consumer refers to what?

Business to consumer refers to what?

Description

School: University of North Texas
Department: Marketing
Course: Foundations of Marketing Practice
Professor: David strutton
Term: Spring 2016
Tags: Foundations, Of, and Marketing
Cost: 25
Name: Week 1, Day 2 notes
Description: Notes taken on day two of class about how marketers creating solutions to problems we didn't know we had.
Uploaded: 01/23/2017
4 Pages 64 Views 3 Unlocks
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Examples of Problems we didn't know we had:Don't forget about the age old question of The octopus myth refers to what?

        Ipods → we didn't know we needed them until they came out.

(1/9)(11.1%) - psychotropic medication:

Adhd, depression, stress, etc.

24% most people depressed 3/10 days

  • Percent goes up because marketers         convinced people they had these problems.
  • To win the (marketing) war, batle, etc. you need to be the first to come to mind.
  • It doesn’t matter if your the first to come out or last, as long as your number 1
  • We will always choose / make the choice that will perceive the most value to us
  • Whether it is the right or wrong choice at the moment.

We also discuss several other topics like Who are barak, lipson, and lerman?

Marketing defined:

Okay: Performance of business that directs the flow of goods and services from producers to consumers.We also discuss several other topics like Scientific research is based on what?

We also discuss several other topics like What are the significant figures?

Good: Organizational functions are a set of processes for creating. Communication and delivering value to customers and for managing customer relationships in ways to benefit the organization and its stakeholders.

Don't forget about the age old question of How are constitutions made?

Best: A social and managerial process through which individuals and groups obtain what they want or need by creating and exchanging value with others.

Marketing Term

B2C - back to consumerDon't forget about the age old question of What is the mammalian nephron?

B2B - business to business

B2C example

        UNY buying from home depot because UNY is a business

  • Need a condition of felt deprivation marketers don't have to create feelings of deprivation.

Marketers do not create, nor do they have to create needs. Needs come up naturally

  • Want the form a need takes as it is shaped by culture and individual personality.

Marketing and culture go hand in hand.

Marketing shapes culture, and culture shapes marketing.

Where you grow up (culturally) shapes your wants.

Creating: marketers create value

We will always choose the option that will give us (as we perceive) the most value

  • If your sufficiently creative, you can differentiate anything
  • Including yourself.

Key word: Exchange - a get and a give:

(product) - get value being sold

(money) - give something of value

        You have to believe your winning in an exchange

Exchanges are elemental / fundamental

  • Education
  • Value
  • Products

Value → in any product its ability to solve problem

Product → anything that has value to anyone.

  • Services are products
  • Places can be a product
  • Texas trying to grab business to bring down here
  • persons/ people can be products
  • Trump
  • Ideas are products as well

Marketing Concepts

→ customers write the paycheck

  • Dictates that the purpose of the goal of the company is to identify and satisfy customer wants and needs with profit to the firm.
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