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ms-7770ml

ms-7770ml

Description

School: University of Missouri - St. Louis
Department: Journalism and Mass Communications
Course: Introduction to Mass Communication
Professor: Dannie boyd
Term: Spring 2017
Tags: communication, comm1050, mass, Media, media convergence, and media literacy
Cost: 25
Name: Chapter 1 Book Notes
Description: Chapter 1: Understanding Mass Media, Convergence, and the Importance of Media Literacy
Uploaded: 01/25/2017
13 Pages 165 Views 2 Unlocks
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If you want to learn more check out What was the original monopoly?

Chapter 1 : Understanding Mass Media, Convergence, and the Importance of Media Literacy

The Great “Television Everywhere” Rumble

  • Dish Network vs Time Warner
  • 2012
  • Dish wants to trademark the phrase “Television Everywhere”
  • Trademark: a slogan or motto that companies tie to products or services for emphasis
  • Example : McDonald’s “I’m lovin it”
  • No other companies could use same trademark
  • Time Warner used term “Television Everywhere”
  • Changes affect everyone

Don't forget about the age old question of What is an advantage over the competition that is not easily copied and can be maintained over a long period of time?

Introducing Media Convergence

  • Media: various methods for communication
  • Cell phones, TV, newspaper, books, etc.
  • Convergence: 2+ things
  • Media convergence: the ability to view products on various platforms
  • NetflixL watch on phone, tablet, TV, etc.
  • Media Convergence is recent
  • Certain media associated with certain platforms
  • Watch tv shows on TV; phones for talking
  • Some convergence occurred
  • Music on radios; books into movies
  • Involved companies negotiating wit one another

If you want to learn more check out What is a patent system?

Introducing Media Convergence

  • Media convergence is recent
  • Technology not advanced enough to transfer types of media to multiple platforms.
  • Companies trying to make products more accessible

Don't forget about the age old question of What do point charges generate?

Introducing Mass Communication

  • Prior to present times media such as newspapers, radio, etc. were set apart from other forms of communication
  • mass communication related to audience size prior to present
  • More channels led to audience fragmentation
  • Audience fragmentation: not as many people watch any given chanel due to more channels created.
  • Industries work together to release content.
  • Mass production process: the process that allows content to be accessed by millions of people at once.
  • Industrial nature: the industrial aspect of mass communication

The Elements of Communication

  • Communication: the exchange of messages between people.
  • Message: symbols (words or signs) that are meaningfully arranged to make sense to the receiver.
  • Signals are verbal and non verbal
  • Yelling at someone and using hand gestures
  • Interpersonal communication: 2 + people signaling using voices, hand gestures, facial expressions, etc. to communicate
  • Mediated interpersonal communication: 2 + people communicating through a medium
  • Medium: something that helps in transmitting, distributing, or receiving a message
  • Computer, phone, handwritten letter, etc.
  • Medium used when people are not face to face
  • Plural of medium is media
  • Elements involved in messages: source, encoding, transmitter, channel, receiver, decoding, feed back, noise (table below)

element

meaning

interpersonal

Mediated interpersonal

Mass communication

source

One who creates message

individual

individual

1 + organizations

encoding

Forming and preparing to send message

Takes place in brain

Takes place in brain

Takes place using technology

transmitter

Physically sends messages

Vocal cords

Vocal cords and technology

Vocal cords and technology

channel

Route via the message is sent

air

Air and technology

Air and technology

receiver

One getting the message

1 + individuals in the area

1 + individuals in  1 + locations

Many people in various locations

decoding

Making ease of message

Takes place in brain

Takes place via technology, then in the brain

Takes place via technology then in the brain

feedback

Response to message

Immediate and directly  to source

Immediate and directly to source

Immediate delayed

noise

Interference with message

Environmental, mechanical, semantic

Environmental, mechanical, semantic

Environmental, mechanical, semantic

Mass Communication Defined

  • Mass communication: multiple organizations working together to distribute messages through technology
  • Mass media: technology used for mass communication.

If you want to learn more check out which type of tissue conducts electrochemical impulses
We also discuss several other topics like What is a reaction that releases energy, negative enthalpy ?

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