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UWM / Advertising / JAMS 101 / What are the tools used in mass media?

What are the tools used in mass media?

What are the tools used in mass media?

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What is mass media?Don't forget about the age old question of uci ics 46
Don't forget about the age old question of Who is the Father of Sea Floor Spreading?

Communication

  • Person to person
  • Industry - bringing things together
  • Sharing things - connective thread (connects people)

If you want to learn more check out phailic

Media

  • Pl. of medium = in the middle
  • Sender > medium > receiver > (reader or user)
  • Newer term:
  • Newspaper = press
  • Fil = showbiz

We also discuss several other topics like Why do the south states opposed the freedom of slaves?

Technology (tools)

  • Includes devices and networks
  • Large-scale technological systems
  • Works in a larger complex

We also discuss several other topics like What is the belief that you are responsible for your own fate?

Big Breakthroughs

  • Development of printing press
  • Gutenberg 1456
  • Stuff is developed by and through social institutions and cultural conventions
  • Ex. the church and printing
  • Common sense 1776
  • Used for more than just religion for individual reasons
  • Near instantaneous transmission
  • Instant message
  • The telegraph 1840s - 1850s
  • “The wireless” - radio early 1900s
  • TV - 1940s - 1950s

We also discuss several other topics like What is the defintion of proper myth?

Capturing / storing sight and sound

  • Development of photography 1830s
  • Capturing without brush or pencil
  • What's the medium? = film
  • Phonograph 1870s
  • Thomas edison
  • Motion camera 1890s
  • Media as leisure entertainment, spectacle

Digitization

  • Digital media 190s - 1990s
  • Transistors, chips, micro computers 1940s - 1970s

Media technologies

  • Capturing
  • Transmitting

What’s mass media?

  • Media to the masses (crowd)
  • Brings to mind things that are big, heavy, solid

Collectively experienced

  • One to many
  • Usually a company or organization

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