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NCS - COM 240 - Study Guide - Midterm

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NCS - COM 240 - Study Guide - Midterm

School: North Carolina State University
Department: Engineering
Course: Communication Inquiry
Professor: Cynthia Zuckerman
Term: Spring 2017
Tags: perspective, paradigm, Research Methodologies, Rhetorical Theory, and Ontology
Name: Com240 Exam 1 Study Guide
Description: This is an in-depth study guide for Exam 1
Uploaded: 02/03/2017
0 5 3 66 Reviews
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background image Com 240 Exam 1 Review  Adelyn Finley    1.  Given an example, be able to identify if the way of knowing in the example is:   a.  Tradition/Custom/Faith:   1.  Communities that have built rituals and explanations for how and why things work
as they do.
  2.  Believing something simply because most people in a society assume it is true or
because it has always been done that way
  3.  Asking someone to accept something because of the person who says it or because
it has always been done that way in the past
  b.  Authority   1.  Believing something because of our trust in the person who said it   2.  Who says something may be even more important than what is said 3.  Parents, teachers, advisors   c.  Personal Experience   1.  Our own particular experiences are what we know best   2.  We make theories from our experiences   d.  Intuition   1.  I don't know why but I just feel it and I know it   2.  Believing something is true or false simply because it "makes sense"   3.  Once people form an intuitive perception or judgment, they often cling to it and pay selective attention only to evidence that confirms it e.  Magic/Superstition/Mysticism   1.  When we use mystery to explain and otherwise unexplainable event
2.  Astrology - the "study" of the positions and aspects of heavenly bodies in the belief
that they have an influence on the course of human affairs f.  See lecture 1 notes for more information on ways of knowing   2.  Given an example, be able to identify if communication is being conceptualized as:   a.  Communication as the antecedent/cause   i.  Independent group (communication as an independent variable)   ii.  Explain or understand what the communication produces   iii.  The communication causes something. There is an outcome I might want to
explain.
  iv.  Asking: what might the communication cause?   v.  Ex. What types of persuasive messages produce the greatest compliance?   §   I want you to ________ §   Is it best for me to try and scare you? §   Do I use a social appeal? (the people you want to like you will like you more if
you go, your loved ones will see you as a better, brighter, smarter person)
b.  Communication as the consequent/effect/outcome   i.  Communication as a dependent group (communication depends on something
else)
  ii.  Communication is the product of something else   iii.  Asking: what caused the communication?  
background image iv.  How do happy couples and unhappy couples differ in the conflict management styles? 1.  Conflict management styles are a certain type of communication style
2.  Is it attack or collaborative and other focused
c.  Communication as an event   i.  Not interested in what caused it or what it might cause, but rather it's the idea of archaeological discovery (what is buried inside of it. Here is this
communication thing and I want to take it apart and see what is there and see
how its pieces work together)
ii.  Ex.  What are the narratives present in public policy discussions?   iii.  Ex. What types of roles/characters do minorities portray in popular television
dramas?
  3.  See lecture 2 for more information on communication conceptualization 
4.  What is a paradigm? Why are paradigms relevant for communication research?  
a.  Paradigm =  model or system or framework to think within or from   b.  They set up particular assumptions about the way the world works and also the nature and scope of the questions we ask. c.  It is always important to understand these fundamental paradigmatic assumptions from which researchers and evaluate that research from within that particular context 5.  What does it mean to say that there is paradigm monism? Paradigm pluralism? Is there  one paradigm that guides communication research?   a.  Paradigm monism: everyone has the same assumptions about the world 
b.  Paradigm pluralism: 
fundamentally different assumptions   c.  As a field, because we do not have a dominant paradigm (not one way of thinking about
communication in the field of communication)
  6.  See lecture 2 for more information on understanding Paradigms as a whole   7.  Given an example of research, be able to identify the paradigmatic assumptions as  follows:   a.  Ontology—subjective or objective reality   i.  Objectivity - age, race, religion, gender etc. exists independent of researcher 1.  Fully objective view
2.  There is one Truth guided by theory (can it be replicated and tested)
3.  Logical positivism
4.  Empiricism
5.  Things in the social world exists outside the user
6.  Ex. Apology - when someone gives an apology, it will look like this
7.  Want to apply it to a lot of people and without that
ii.  Subjectivity 1.  Things don't exists unless someone says they exist
2.  Ex. Apology - depends on situational factors, people as individuals
instead of group 3.  Apply to a small group of people or single person b.  Epistemology—what counts as knowledge   i.  Logical positivism - making logical deductions from theory 1.  One truth
2.  Apply rules of testing you would use in Natural sciences
3.  Use a theory to guide your research

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School: North Carolina State University
Department: Engineering
Course: Communication Inquiry
Professor: Cynthia Zuckerman
Term: Spring 2017
Tags: perspective, paradigm, Research Methodologies, Rhetorical Theory, and Ontology
Name: Com240 Exam 1 Study Guide
Description: This is an in-depth study guide for Exam 1
Uploaded: 02/03/2017
6 Pages 40 Views 32 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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