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by: Megan Codd

J201studyguide1 J201

Megan Codd
GPA 2.9
Media and Society
Jennifer Schwartz

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Media and Society
Jennifer Schwartz
Study Guide
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Popular in Journalism and Mass Communications

This 5 page Study Guide was uploaded by Megan Codd on Monday April 20, 2015. The Study Guide belongs to J201 at University of Oregon taught by Jennifer Schwartz in . Since its upload, it has received 246 views. For similar materials see Media and Society in Journalism and Mass Communications at University of Oregon.


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Date Created: 04/20/15
This is not an exhaustive study guide However studying these issues will help you prepare for exam 1 Good luck Exam 1 will cover chapters 1 16 and 2 De ne mass communication Mass communication is sending a message to a great number of people at widely spate points by using a technological device De ne the eras of mass communication their chronological order and important characteristics 1 Oral spoke news and stories Knowledge controlled by storytellers rulers and the church 2 Written Once people found things to write withon written languages began to develop No written revolution because those who could write were the privileged rulers and church Most were still illiterate for some time Writing a book was laborious and there were few teachers 3 Printed Gutenburgs printing press 1450 4 Electronic 5 Digital Define the rolesfunctions of communication in early societies In early societies Sentinels scan the environment for danger and opportunity Tribal meetings place where leaders and member share and argue ideas Story tellers pass on acquired knowledge and values to future generations Entertainment over time as society became larger and more complex In mo em societies keep in mind the early societies ways still apply 1 Surveillance function provide information for daily life opportunitiesdangers provide information beyond personal experience monitor explain complex trends economic political and news organizations 2 Persuasion function argue for the merits of ideas products services companies This function important for democracy because of the need for a forum of competing ideas 3 Entertainment function pressure valve release 4 Transmitting social values yawnt Define the functions of mass media in society today De ne and identify modern values postmodern values Modern values 1 Efficiency save time and labor 2 Individualism people can pick and choose what to believe because there are options now instead of being forced to believe only one view Rational world world operates according to logic and reason to keep order in society 4 Present and Future rejecting tradition and progressing foward 9 Post Modern Values 1960 present mass media started to emphasize the following values 1 Populism Champion the people over elites Politicians do this to appeal to the people 2 Older cultural styles reinventing Blues rock highwasted bottoms 3 Technology embracing it and building off of it Ex Transformers 4 Supernatural irrational world twilight harry potter De ne two types of media convergence 1 Media convergence is the technological merging of content in different mass medias Reading a magazine online and in print Watch movies in a theatre and on your iPhone 2 Can also be used to describe a particular business model by which a company consolidates various media holdings such as cable connections phone services television transmissions and Internet access under ONE corporate umbrella Goal is to better manage resources lower cost and maximize profits Great for media owners but causes disadvantage for society because it limits the range of perspectives in which messages are delivered thus media content concentrated into fewer and fewer hands EX Disney and Steve Jobs Define synergy The promotion and sale of different versions of a media product across the various subsidiaries of a conglomerate Batteries are not included When was the printing press invented Who invented it What societal changes are associated with the printing press The printing press was invented in 1450 by Gutenburg The printing press allowed people to produce books in mass quantities This sped up the pace for producing and selling creating more economic progress The more books that were now able to be distributed to the country the more religious and political progress came from it Define the cultural approach and social scientific approach to studying mass media Define the two approaches unique characteristics worldview methods Define the communication models Senders authors producers Messages programs texts images sounds Mass media channel newspapers books magazines Receivers readers viewers consumers Gatekeepers news editors executive producers 1 Linear Model when senders transit messages through a mass media channel to a large group of receivers The gatekeepers filter what messages are sent 2 Cultural Model viewing media content as a part of culture Culture consists of ways in which people live and represent themselves at particular historical times as manifested in things like fashion sports architecture education religion science and media 3 Social scientific model approaches media through tests hypotheses and measurable data Although results from these tests are not as reliable as they are in a scientific lab There is always subject and exception When did media studies start Media Studies was started by Walter Lipman in 1922 He wrote Public Opinion and was a news critic De ne areas of early communication research and their unique characteristics why they developed methods what they emphasized 1 Progaganda Analysis a Psychological warfare b Mobilize support c Info aims to in uence attitudes toward a specific causethrough emotional appeals manipulation d Aspects of research remain popular today Scholars examine persuasion in ads public relations entertainment f News Persuasion i Selection within the news portrayal ii Selection of which news to follow iii EX Iowa straw poll news media emphasized Michelle bachman who came in third and neglected the second place winner Ron Paul 2 Social Psychology a Measured behavior attitudes and cognition b Environment and media contributes to shaping behavior i 1901 Pavlovs Dog classic conditioning Ringing a bell to cause physical response from the dog aka making it come ii 1960s environment shapes behavior 1 social learning theory FD 2 people don t need conditioning to mimic behavior If they see it remember it repeat it and get rewarded for it then that is Mediated modeling today researchers study real life modeling of unreal media images and narratives This proves that affects of alcohol commercials lead to drinking Bobo doll too 3 Public Opinion a Primary Methods Surveys and Polls b Ex Campaigns 4 Marketing Research a Aids advertisers i Tracks audience and market size b Aids marketers and businesses i Tracks consumers attitudes and behavior gt They do this to find any and all information about their sample population De ne major media effects names and type of effect relationship between media and audience What was the first book published in the US When Book of Psalms in 1644 What is a dime novel Known for the cheap paper it was printed on it was read by the masses Dime novels are books that talk about hard work and morality lead to rags to riches It also helped fuel the westward expansion and helped the rate of mass literacy grow 1870s Study and know key terms in bold in each of these chapters in your textbook Mass Media The industries that creat and distribute songs novels newspapers movies Internet services tv shows magazines and other products to large numbers of people Media means an interviewing material or substance through which something else is conveyed or distributed mass communication the creation and use of symbols morse code binary computer codes emojis that convey meaning and information to large and diverse audiences though all manner of channels Eras of historical development of media 1 Oral 2 Written 3 Print 4Electronic 5 Digital Digital Communication images texts and sounds are converted encoded into electronic signals represented in a combination of 1 and 0 that are then reassembled decoded as a precise reproduction of a TV picture magazine article song or voice on the telephone ON the internet various images texts and sounds are digitally reproduced and transmitted globally Media literacy ways of understanding media Includes the linear model of mass communication focuses on the communication processes the cultural model views mass communication as a cultural characteristic and uses anecdotal evidence to interpret media and social scientific mode Senders authors producers Messages programs texts images sounds Mass media channel newspapers books magazines Receivers readers viewers consumers Gatekeepers news editors executive producers Survey research the first kind of research done in the media Now they are done regularly surveys polls etc High Culture the top of a sky scraper good taste higher education supported by wealthy patrons and donors Low culture bottom oors of the building questionable taste of the masses such as reality TV and celeb gossip websites Content Analysis Researchers code and count the content of various types of media


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